I sold 3 years of fruits on the net, discovery has a lot of people to sell a fruit on the net, retail price far under cost. For instance a kind of fruit is in the trade price of producing area is every jin 3 yuan, and somebody is however on the net according to 10 jins 29.9 yuan (the bag is mailed) retail price sale.
May someone say 0.1 yuan to this is not only deficient? NO, NO, besides the cost of fruit, still have treatment, bale, the cost of the many link such as case, express, sale, service.
Every jins of trade price 3 yuan fruit, one box 10 jins, to client hand, cost wants 50 yuan of above the least, more what is more,the rather that the person of family deal makes money even.
Are those 10 jins of 29.9 yuan retail price how do?
Understand with respect to me, basically have the following two kinds of means:
One, sell rubbish fruit:
Or with every jins of trade price 3 yuan fruit citing. Some big wholesale chamber of commerce go producing area buys 10 thousand jins about a hundred according to every jins of 0.8 yuan price.
May somebody want to because the quantity has so greatly,purchase an advantage? NO, NO, the fruit of character waits in, consider a quantity big to go to 10 thousand jins about a hundred, most cheap also 2 wool money, fall from 3 money 2.8 yuan, cannot low go to every jins 0.8 yuan.
Because of the fruit of moderate tone, of the orchard grow cost every jins want 1.5 yuan the least, fruit grower earns bit of money even, sell jobber to 3 money according to 2 many, very reasonable.
That every jins 0.8 yuan (serious under grow cost) what fruit is those who close? Him everybody goes wanting.
The cost structure of this kind of next operations calculates to everybody below:
1, every jins 0.8 yuan of fruit that receive, 10 jins of cost 8 yuan;
2, machine and bale 2 yuan;
3, prevailing case 3 yuan;
4, express expends 6 yuan (the quantity exceeds big can take this minimum price with express company) ;
5, put clean out treasure, Beijing east, the electric business platform such as assist sells, drainage cost 2 yuan.
All cost add up have 21 yuan only, sell according to 29.9 yuan retail price, still have 8.9 yuan gross profit, the operation cost of subtract company, every box still can earn the net gain of 5 money probably!
According to this kind of means, the surface is be out of pocket it seems that, but profit margin is very actually considerable (the net profit of more than 10% ) .
Just be told to consumer, every jins of 3 cash ability is originally wholesale the fruit that purchases, the family is according to every jins 0.8 yuan purchase those who will sell you, you eat to be mixed in the mouth in abdomen is what thing, you think with respect to oneself.
2, him fruit grower puts to the net to sell:
The client of fruit grower should be jobber, every jins of fruit of 3 trade price, sell jobber at a draught, 10 jins can sell 30, money at a draught in one's hand, most save worry.
But put to the net retail, even oneself go doing bale, buy case, hair express, do retail, be a guest to take, do sth over and over again a long time, 10 jins sold 29.9 yuan finally, even less than selling the fund of jobber.
Why to want so do sth over and over again? Because do not have jobber,close. Why to close without jobber? Him everybody thinks.
Him fruit grower is retail on the net, cost structure is such:
1, fruit cost is 0: Because be him himself domestic fruit, close again without jobber, fruit peasant association calculates fruit cost for 0;
2, machine and bale cost is 0: Do not do into the processing factory clean and classification, him family member bales, need not send salary to oneself;
3, case: Go buying general case, every 5 (want than big jobber cost a few taller) ;
4, express: Every 15 yuan, because small fruit grower follows express company to do not have negotiation advantage, do not take consultative price, send a 10 jins fruit express cost to want 15 yuan the least;
5, drainage: Cost is 0, oneself put friend circle to perhaps clean out treasure to sell, do not buy discharge;
6, customer service: Cost is 0, oneself give a client the service, not plan cost.
So him fruit grower sells a fruit on the net, the cost that cost is case and express (20 yuan or so) , fruit grower feels he still earned 9.9 yuan.
3, comment:
1, brummagem to selling company:
They satisfied the requirement that collects cheap consumer. Ask everybody to buy this kind of fruity nevertheless, do not cherish any hopes to character, wanted to eat the body not to give an issue only, you are OK thank heaven.
2, retail to oneself fruit grower:
Short-term will tell, can sell the fruit of the orchard, always be close friends in the ground than rotting.
Will for a long time tell, still think idea has planted fruit well, because want fruit only good, wholesale chamber of commerce is being grabbed should, sell jobber at a draught, always compare oneself one case case is put on the net to sell be close friends much!
