According to western the net reported on September 20, the subway is quick and convenient, it is everybody gives the main vehicle of travel. There can be an audience recently to " the first news " report: In Xi'an subway 3 lines have one to be in billboard, after his child sees, be frightened to cry directly. The audience thinks, public place appears such advertisement not proper.
On September 20, the reporter comes to Xi'an subway tower of 3 lines wild goose stands, on the wall that stands by ground rail line in the platform, the reporter sees have considerably game advertisement, advertisement content is game part " hematic demon rabbi " figure picture, deserve to have " my Mom confiscated my date because of school work, next herself drilled a hematic demon rabbi " character. To such advertisement content, the citizen feels picture too too horrible. Also somebody feels literal content is inappropriate, put in revulsive child to play the trend of game.
Xi'an citizen (armour) : "The child sees that ad, holding me in the arms to say the eye is bleeding all the time, the child was frightened quickly to cry by this advertisement, now we by subway not dare the mouth goes out from which, change other mouth, this advertisement is put in communal circumstance I feel improper also. This advertisement is put in communal circumstance I feel improper also..
Xi'an citizen (second) : "Too bloody, I feel this ad wording still has bit of effect to the child. I feel this ad wording still has bit of effect to the child..
Reporter: "Do you feel to put such ad in public circumstance appropriate? "Do you feel to put such ad in public circumstance appropriate??
Xi'an citizen (second) : "Not quite good, that picture is too fearsome, I also won't look downward. I also won't look downward..
So whether is such advertisement that appears in the subway appropriate? Subsequently the reporter contacted the staff member of door of The Ministry of Commerce and Industry to be checked to the spot. Industrial and commercial execute the law the reporter tells after personnel spot examined advertisement content, " law of advertisement of People's Republic of China " the 3rd regulation: Advertisement should be taken seriously solid, lawful, with healthy performance the form conveys advertisement content, accord with socialism cultural and ideological progress and promote the Chinese nation the requirement of outstanding and traditional culture. The 4th secures: Advertisement must not contain the content of false fetching perhaps misunderstanding, do not get customer of deceit, misdirect. The 9th sets, advertisement content must not contain content of violent, bloodcurdling.
Classics of Xi'an city industrial and commercial bureau flies substation phoenix north Wang Peng of director of industrial and commercial institute: "The picture of this billboard and character were suspected of the 9th violating advertisement law really, release advertising company to this, undertake be investigatinged lawfully, undertake handling lawfully according to investigating a case, we can ask ad firm undertakes rectifying and reform instantly. We can ask ad firm undertakes rectifying and reform instantly..
(Original title: Xi'an subway 3 lines advertisement " frighten cry the child " door of The Ministry of Commerce and Industry: Ask to be rectified and reform instantly)
