3 squirrels announce to kill beverage industry, roll out " the 2nd cerebra " nut beverage taste newly
Box of 3 sciuroid modelToday
On week of health of 917 China nut, sciuroid old father expresses to be about to roll out 2 to be tasted newly, appeal industry innovation competes!
3 squirrels X the 2nd cerebra
Fruit of pyxis of 3 squirrels X
01
Release two to be tasted newly, undertake the innovation crossing a boundary of nut and beverage industry
Spot of week of health of 917 China nut, sciuroid old father is taking two from " nut " set out undertake brand-new the sheet that upgrade is tasted appear, by " small pink bottle " , " Xiaola bottle " , " small green bottle " of composition " pyxis fruit " will this year double 11 in the day feline head is sent, collect mixes nut and fruit to do composition " pyxis fruit " it is an industry inside use first times " bottle " the attempt that mounts nut, it will more apply to " delicate " of the life " delicate crowd " .
Another sheet is tasted, be 917 heavy pounds those who roll out is new article -- " the 2nd cerebra " mixture nut is compound albumen coffee / ferment apricot plum gust breeds, "The 2nd cerebra " to mix nut product of compound albumen beverage, share two at present, one is breast of mixture nut coffee, another breeds to mix nut to ferment, former it is the drink that domestic head money mixed nut and coffee gust, used A rabbi to block former fluid of coffee beans extraction, what the entrance is having coffee is full-bodied, and the aroma of nut, shirt-sleeve the rich mouthfeel of vegetable protein and coffee; Latter is the mixture nut breast that global head money makes through fermenting, have the rich nutrition part of 6 kinds of nut already, pass at the same time those who use vegetable protein is double ferment, bring some special fermenting gust, form acerbity sweet mouthfeel, and after fermenting, plant through bacterium metabolization content is beneficial to improvement alvine path environment. Two products all combination of as famous as international orgnaization, will be in this year dried meat 8 have a hair. This is the angle that sciuroid first time stands in the industry truly goes watching nut, brewed 3 years truly, research and development undertake the bound innovates 2 years crossing and become.
02
Appeal industry innovation competes, industry of the state-owend enterprise in creation grows new kinetic energy
The essence of the enterprise is to innovate continuously, no matter be channel, content or product itself, in the past, a large number of companies that we can see, in every case can overturn in the generation inside the industry outside all without exception that the gender develops at this among them innovation. 6 years ago, the mission of the line on 3 squirrels is not to taking traditional brand to move toward a line to go up, the opportunity that uses electric business development however founds a new brand: "Reduce excessive price, build in order to sell article " , user experience was designed in the process of the sale, for instance " 3 squirrels " name, " master culture " wait.
And arrived today, want to create user appreciable product and experience, want compose to build comprehensive efficiency promotion. The squirrel is old dad general this " innovation " cent is 4 kinds:
1, the innovation that supplies chain
Supplying catenary to innovate is dimensions, cost, efficiency not merely, create however let user appreciable value, buy 3 squirrels to include to supplying the dimension that catenary innovates to spend today firstly, digitlization supplies chain, unconventional ERP system, make data faster however circumfluence is carried to manufacturing end and raw material; Secondly, of the person that expend through head enterprise offset have an insight into make a product innovate to force supply catenary to carry link to upgrade. For example 3 squirrels nut will be entered in the round 2019 short maintain pattern, make consumer right " healthy " have brand-new perception.
2, the innovation of sale
Will coach with sale thinking product fixed position, research and development, design, make the product, good product of unifinication of content, channel. For instance of the line on squirrel of not long ago giant snacks product, the month is sold 100 thousand, the sale is amounted to 20 million. Many case makes clear, consumer already was the demand on taste not just to the demand of snacks, it is the demand of interest sex more. Old father expresses, do snacks to want to satisfy two taste " gust & gout. It is eligible that the product has local color, interesting flavour just but outstanding.
3, the innovation that cross a boundary
Innovation does not have a bound, nut from treatment is moved toward first profound and multivariate direction is to should stand in the angle of the industry to watch nut. So, 3 squirrels brewed 3 years, research and development two years " the 2nd cerebra " mixture nut is compound albumen coffee / ferment apricot plum gust breeds will at dried meat be in 8 times day of cat head hair.
The setting that it may solve has: Work overtime originality of case of inspirational and tired, dried up, bend over is waited a moment. But, 3 squirrels do not make drug, we are making sock from beginning to end, it is we hope to be able to help consumer solve a problem only, be you " mood " , when we hope to take this product when you, you can eliminate exhaustion from psychology and physiology, make it can true become you " the 2nd cerebra " .
4, mode innovates
From move money to the line to buy, arrive to move money to the line next selling. Sciuroid old father is 20 words to new innovation mode definition: Deep ploughing product, play turn on line of entire network, base oneself upon, win in ability of the whole nation, precipitation.
"This is from do not have some opportunities, it is in order to innovate oriented, the line on the line lays the pattern making money of shirt-sleeve new era, it is impracticable of past convention industry, this is the opportunity inside the industry that is present today " , old father expresses. And this among them the most principal is deep ploughing product, it decided whole link survive.
The spot, old father offers, the 5 mode closed circuit of these 20 words, ought to more enterprises need to think, new retail revolution is digitlization, to the industry, the 2018 innovation the first year of an era or the reign of an emperor that should be whole snacks industry. Look in old father, the person of the same trade's essence is competition, it is progress constitutionally, core is innovation. He appeals all enterprises inside the industry, no matter want much harder to innovate, the new kinetic energy of Chinese enterprise innovates namely, the squirrel leads a brand as the industry, from " the 2nd cerebra " the innovation that cross a boundary begins, be sure to go all lengths, take the lead in and be!
