[introduction] to attract more eyeball, to prove auspicious product quality is excellent, produce a such activities to build act against one's will so situation, be in however now vexed in wind up the matter hastily.
Before new car appears on the market, car look forward to can make a lot of media propaganda commonly, in order to highlight the flashy particle of this car, belong to normal market to popularize an activity originally.
On September 21, in field of racing bicycle of peaceful wave international, auspicious and elaborate planned an acrobatics show -- the theme is " Bin jumps over BMA whole world function head is beautiful " , hold propaganda of new car early days, main goal is to have dynamic test, include an item of 180 degrees of tune among them, leading role is auspicious and brand-new BMA is modular first SUV that the framework makes -- Bin is jumped over. But acrobatics performs ability to have an in part, an auspicious Bin advances in mobile double car more 180 degrees turn around side happens to break up in acrobatics performance, the media that your spot enters an activity sobs unceasingly, result audience did not witness wonderful miracle, witnessed a car to break up however! Turned over a De Chaotian not only, and safe gasbag also is played went out.
Bin the more auspicious and brand-new BMA is modular the car of SUV of first class A below the framework, this SUV cent is common edition and athletic edition, motivation embarks auspicious the 1.5T that develops jointly with Woerwo 3 crocks of engine, most high-power 177 horsepower, peak value torque rice of 255 oxen · , match 7 fast wet gear-box of double separation and reunion, official 0-100km/h quickens time to need 7.9 seconds only.
Since leave,go up circuit, auspicious respect should check the dynamic performance of side of performance of this car motion for certain. Include to quicken among them, brake test, elk test and all sorts of acrobatics limit performances.
No less than often is told before Lin Yan car, think look good as result of recieving praise originally, the result came out buttock dew.
This matter square to the organization auspicious group, it is the public relations activity of a failure completely, propagandist effect sells at a discount greatly, yang Xueliang of the total controller that its sequential seriousness most propbably regards an activity as, auspicious vice-president is having the responsibility that cannot plead, believe its oneself also should the heart knows abdomen bright.
If be accident in the activity only, actually also unavoidable. Acrobatics personnel also not dare laches, work indefatigably day and night training, but be in so accidentally of media lost bout big face in the public eye. Although after the event, urgent hair apology shows Yang Xueliang, auspicious government is hair statement, no matter intention how, also be the outside at least one is explained, even if this explanation is taken hard numerous, even if this explanation just is dealt with.
Nevertheless, apologetic it may not be a bad idea, statement, be in actually avoid the important and dwell on the trivial, evade crucial question, say what road is too slippery the evadable that waits a kind a moment.
Anyway, auspicious Bin is in more accident of to turn over of circuit of peaceful wave international, caused wide attention really. The car hand that there is major in professional circuit drives, actually still such thing happens, hard to avoid lets together of person thoughts or recollections flashing across one's mind. An event that gets road to circle picket to break an axis causes doubt likewise, the explanation that the government gives out is ESP was closed, nevertheless this can not let big family letter take, we should like to ask can close ESP when doing the test that circle picket, is this are elementary word art or deceive dilettante?
This, circuit performs auspicious Bin Yue Ningbo almost be exactly the same, although not be to circle picket, it is acrobatics performance, direct 180 degrees of to turn over have bit of cannot be justified or explained away. The explanation that manufacturer gives out is road surface slips, ESP is shut bring about accident happening. Such explanation also justifies oneself hard apparently.
Media is oppugned, above all road surface was dry it seems that that day, wet slip to say obvious draw a forced analogy; If be wet,slip next, what is the function of ESP excuse me, know perfectly well road surface wet slip to shut ESP even? This is completely illogical. So, a lot of consumer are not approbated to auspicious explanation, the part thinks car is put in safe problem, especially the possibility that ESP function may reserve in invalidation.
In light of the video that announces from the net, the auspicious Bin that sees a red only checks a car more " four-wheel day day " , car pane broke one ground, still have many dropping automobile body parts, amiable shade plays safe gasbag piece. The tire impress of face of car week exclosure. Such circumstance, need not verbosity, what had shown it seems that.
After the event of Yang Xueliang of vice president of auspicious automobile group says in falling-rising tone of individual small gain: "Auspicious today Bin is in more circuit of peaceful wave international has dynamic test, among them acrobatics limit demonstrates link (double car advances in 180 degrees back a car tune) produce an accident. Fell last night as a result of Ning Bo rainstorm, circuit part road surface is wet slip, dry wet hand over the ground to bring about coefficient of friction and catch soil fertility inhomogenous, automobile body of the ESC when together with acrobatics is performed stabilizes a system to lie close position, bring about among them to turn over of a car. At present spot circumstance, car hand did not get hurt, shade of gas of car gasbag, side is normal flick, automobile body construction was not damaged, 4 all can be opened. Thank everybody's care, we can be strengthened try drive mobile detail government, put an end to an accident. Put an end to an accident..
Looking after all is the vice-president of responsible and auspicious public relations, "Art of public relations word " however, "Shift a topic " it is one basket of one basket, know perfectly well deviation of product quality presence, know perfectly well constituent improper, face a variety of doubt of the outside, right however spot circumstance mention lightly, also plead to say the road is too slippery to reason of to turn over, lose no time however say a kind what to security apparatus is OK etc. Seemingly " the manner is cordial " , seemingly " speak plausibly " , actually inane, wang Gu left and right sides he, the hidden trouble question that the word did not raise a product to may exist, piece be in evasive, connect a security that publicizing a product. Be just like the patient of a the disease is not curable to be about to die, the doctor tells him however: Your state is very good, absolutelied refuse to, be to still be in pant?
To Yang Xueliang's explanation, whether is everybody approbated? Whether does small-sized SUV do such acrobatics to be necessary as?
Media undertook an analysis: 1) does small-sized SUV suit this kind of acrobatics to perform really? Want to know, SUV automobile body is taller, but the odds that plays to turn over of this kind of acrobatics is very big! Do not know, auspicious choice form of this kind of activity, it is auspicious the super self-confidence that jumps over to Bin, is still be mobile company not professional? 2) the near future, the article that quality problem jumps over about auspicious rich on the net is not little, it is roughly so view. Auspicious rich jumps over sales volume to glide continuously, from 30 thousand fall to 20 thousand, as to the reason, it is hair of quality problem frequency is brought about allegedly. Auspicious rich is jumped over from appear on the market beginning is designed with fashionable and novel exterior quite welcome, sales volume also is sesame seed blossoms successively tall, CS75 compared Chang'an of clean and agile will original own SUV old to go down, hold sales volume a list of names posted up continuously head. Nowadays, auspicious Boyue erupts often quality problem, all sorts of problems are exposed in succession, be being complained about what rich jumps over is to have more add do not decrease. About the problem, this includes car abnormal knocking among them, 2 block change 3 when blocking " Ka Ka " sound, gasoline tank abnormal knocking, automobile body is slack wait for a problem.
This media is auspicious product quality problem, continue to spread out review analyse: 1) gear-box problem: Bad control and accompany intent and frustration. Rich jumps over a hand to move block a design some are unreasonable, tine of archives of just a little has a problem than the design, find place of separation and reunion very hard, the clash sound of Ka Ka can appear when shift gears, 3 block 4 block between perhaps receive oily meeting occurrence setback to oil. As to block automatically, leakage oil is a big question. Problem of 2 ｝ gasoline tank: The position is small have abnormal knocking. The mailbox that rich jumps over under chassis, devoid safeguard, beautiful insufficient also. Occurrence abnormal knocking, probable it is the sound as a result of rock of the benzine inside gasoline tank. 3) scuttle abnormal knocking: When open scuttle, can have the voice of Da Da, this sound has particular concern with sunshade shade, although do not calculate,go up the quality question with big what, but, the car that forces disease to having advocate for, as good as is taking heart of small knife jab at be in everyday. 4) oily cost issue: 100 kilometers are between 8-12L, have bit of on the high side, of course, someone can say, che Chen, total can oily cost is high, do not have illness. So, is fruit really such? Turn over each big forum post, the rich that spit groove jumps over the car with oily high cost advocate but sincerity is not little ah! To this, manufacturer should pay close attention to somewhat. 5) chassis problem: Chassis asks the problem of problem and gasoline tank some jackknife, be the mountain fastness sex because of chassis and problem, bring about gasoline tank too low, cause many cars advocate blow bad gasoline tank! 6) other issue: Car of island of emperor of auspicious the Qin Dynasty advocate the problem that encounter, mothball box without reason cannot be opened, appearance dial dead airplane is encountered immediately again after changing fittings, the explanation of 4S inn is a car the time that stay is too long. Of course, the problem always is meeting some, most allow this car advocate of vexed is to solve with after service problem, the thing is very labyrinthian.
Of course, we cannot the subjective side that jumps over Bin breaks up with quality problem link up with, but, the quality problem that erupts often also issues a warning in Xiang Jili it seems that. Can stop appropriately on the way that develops in high speed, severe accuse quality and rather than blindly is to catch the exterior and interior trim only, just be those who build a car is essential. Occurrence side breaks up to say like Yang Xueliang place really probably, it is an accident, this is natural disaster.
The idea of media of no less than and Lin Yan car is consistent, this is natural disaster not just, it is person disaster more. If we consider the weather that believes Yang Xueliang tells bad, road surface is wet slip, since that knows to still do such acrobatics, be too overconfident should the lot that still does not take driving person return a responsibility? Still feel to helped media come greatly, if cancel suddenly or time is adjusted, be afraid that the influence is bad, 2 be afraid of a charge that rent to already paid ahead of schedule, 3 be afraid of throw into confusion does whole popularize rhythm? Moreover, undertake to the activity square and character, why should install link of this kind of test to a small-sized SUV? , does domestic SUV try drive side to turn over an accident little still?
In fact, although Bin is more so-called,be first SUV that be based on auspicious BMA framework and comes, sound very " lofty on " . BMA full name is B-segmentModularArchitecture, this platform is complete by auspicious and own research and development. It is last a period of time 4 years those who make is compact model the foundation is modular framework. But the small-sized SUV with great majority is actually same, the board car that bridge turns round after the Maifuxun before its batholith system still was used is pensile, mix on chassis structure auspicious on the car model such as a person of extraordinary powers of generation product emperor does not have big difference. Not high heart leaving the ground is changing however side happens to break up in turning, also follow board car suspension do not prop up reach the designated position about. The dominant position that uses board car suspension is to be able to reduce space of cost, promotion, but one old corrupt practice is to be able to be reduced hold charge stability and comfortable sex. Because when a priori reason is turning, SUV tilts extent to want to go up greatly than the car many, do not suit originally intense drive, board car suspension was needlessed to say. So, will consider from this respect, bin produces side to leaf through in the performance more be like unexpected in manage of its the true state of affairs. After the event, media is analysed so.
Bin deployed brand-new 1.5T more 3 crocks of machine and 7 fast gear-box of double separation and reunion, such motivation is deployed, had pretty good acceleration can, but go up in dependability and comfortable sex, affirmation should sell at a discount. Above all because 3 crocks of machine shake problem, do not approbate on market at present, the 2 has a road condition frustration feeling that are transmission of double separation and reunion still cannot be eliminated, so, go after blindly quicken a level point-blank, and take no account of hold accuse, be very easy to turn over.
Nevertheless, of the driver in the statement in the government drive in the account that skill difference did not include accident happening, and face open, have certain difficulty drive property performance, auspicious respect should be to do much field rehearse and to driving personnel has undertaken essence of life is carried fine those who choose, this accident of to turn over is on a such models that have milepost sense extremely, and appear in the crucial node before still be about to appear on the market, this must let the product performance that the person exceeds to returning unlisted Bin, safety performance generate suspicion.
Objective and character, auspicious after buying Woerwo, truckload ability of research and development gets very big promotion, be in especially safe respect, the new car that is based on BMA foundation development will use design of high safe structure: Scale of 70%+ high strenth steel, 20%+ heats up profiled bar scale. It is under foreground of so excellent progress, bin jumps over bear to wear the important task of force of BMA platform appeal of auspicious and own research and development, having a ring of light of Wo Erwo safety again give aid to below, try by major again drive staff and be try on the professional field that appears publicly incident of serious to turn over still appeared actually when driving, endless sigh letting a person unceasingly.
Actually, major netizen expresses, as a city SUV, acrobatics performed this kind of conduct propaganda not to want, should advocate consumer safety to drive more enjoy drive fun is good. Although publicize dynamical motion to wait for function, also can use safer means, in case occurrence personnel gets hurt, will the loss outweights the gain. Look, auspicious the product function that publicizes profusion for promotion and advantage, to attract more eyeball, to prove auspicious product quality is excellent, produce a such activities to build act against one's will so situation, be in however now vexed in wind up the matter hastily.
Be Ied hope this the accident did not cause personal casualty. But auspicious be afraid also should guard a pass strictly to oneself product, is not blindly roll out low product to achieve his sales volume goal, after all to consumer " safe overweight everything " .
It is reported, bin will embark more auspicious the 1.5T that develops jointly with Woerwo 3 crocks of engine, it is 3 crocks of machine that nowadays makes a person denounce, joint-stock brand photograph obtains the good opinion of everybody more easily to own brand, but be sneered at by bad-mouth when the even after joint-stock brand deploys 3 crocks of nose, and own brand also follows suit the practice that carries 3 crocks of nose makes a person not have more then language.
Of course, future also can have more embarking probably of 3 crocks of nose is joint-stock without giving thought to own still model appears, but show level and character, take blinkers to see the consumer there are plenty of such people of 3 crocks of machine, the expression of 3 crocks of machine shakes on body sense should compare 4 crocks of machine and above engine to want really a lot of more apparent, just can have chased after on dynamical output making the same score is the engine that surpasses more crock number even.
Probably, bin jumps over a problem is natural and man-made disaster, can is the so much consumer on the net is complained natural and man-made disaster? Build a car to follow go to anything else is different, the security of the product and quality follow life direct link up with, auspicious if one goes after high sales volume, oversight hidden trouble of a few quality, prospective road does not grow necessarily.
Lin Yan car thinks, this accident appears on the market for what Bin jumps over really cheated a shadow. Be about to the Bin of face city is jumped over, happen try drive incident of to turn over to have accidental factor probably, but can hit a lot of consumption really male buy impulse, just think performs even open way performance link to be able to appear safe accident, is then broad consumer still met does ground of honor permits no turning back choose this Bin to jump over new car? Cast the product issue that still wants market test and verify not to talk, at least is in of the product " function " on label, bin jumps over what should do to still have a lot of. What need points out is, bin is one of problem of auspicious mass of vehicle new case only more, key or auspicious respect want to be able to take all problems seriously, promote a product quality ceaselessly, promotion after service, realize the double bumper harvest of sales volume and public praise truly thereby. (Wen Heling)
(write finally: An all data that allude in the article and information, all come from Internet to make public channel. Lin Yan car undertakes retrieval to much material only with arrange, after that solicit contributions. All media cite in article, from media viewpoint, do not represent position of Lin Yan car. )
