Liang Yaodan of times weekly reporter is sent from Guangzhou
The sea floor that is about to appear on the market is scooped up, let sip feed sip feed felt unprecedented pressure.
Save money became enough energy, appetent overtake adversary, sip feed sip feed fast set up shop is outspread, the mice zone that does not want to be appeared in chaffy dish by however entered disturbance of food safety accident.
On September 6, a consumer weighs Shandong Wei lane, a sip that took family to go to place that day feed sip feed when chaffy dish inn has a meal, pregnant wife the fish out in the soup end the boiler from chaffy dish a mice.
Backside of food safety accident, it is sip probably feed sip feed in last few years high speed dilate stays " sequela " . Public data shows, since 2014, sip feed sip feed keep annual all the time the rate that new set up shop influences 100 times.
"Sanitation of strict requirement food is the bottom line of meal enterprise and red line, once touch,can bring tremendous negative effect. The occurrence of this problem, show sip feed sip feed in developing quickly, the safe administrative lag of terminal the management at upper reaches, the talent of this and each district is deployed should have cannot intersected concerns, demonstrative sip feed sip feed administrative team does not follow to appear on the market the rapid development of field. " sale expert Lu Shengzhen expresses to times weekly reporter.
The die young of food safety
This is not sip feed sip feed be faced with disturbance of food safety accident for the first time.
2013, media coverage says, the reporter is dark visit sip feed sip feed the discovery after inn of Beijing some door, sip feed sip feed " between the operation inside clean scald thin slices of meat in boiling water of Chi Yichi water to give 500 many dinner service, wash the flower that carry oil " , disinfect Chi Hechong to wash a pool unused all the time need not, tableware is casual without course disinfection process dish use.
2012, two consumer are in sip feed sip feed Beijing discovers doubt is like maggot in the acetic bottle of some door inn kind white strip vivid content, although inn just makes an apology be willing to recoup corresponding loss later, but also give sip likewise feed sip feed fame covers spot.
With chaffy dish industry another tycoon sea floor is scooped up same, sip feed sip feed mode of door store operation is straight battalion, do not open external join in, this reduced food safety hidden danger greatly on certain level. But no matter be marine,scooping up still is sip feed sip feed, all fail to circle surfeit to taste safe problem. Last year, hidden danger of safety of food of the hutch after sea floor scoops up the some door inn that is located in Beijing by exposure, mice of the hutch after be like 4 change, clear wholesome appliance dustpan, broom and tableware are mixed with the pool wash, the dinner service that uses with the client (like chaffy dish strainer) operation of the hutch after drawing out a few epinosic such as sewer.
Famous strategy locates expert, 9 heart locate Xu Xiongjun of advisory company author thinks, producing food safety accident is meal industry almost " probability incident " . "No matter be the whole world,be astral Buck, they also can appear similar food safety accident, cannot avoid almost. " Xu Xiongjun expresses.
Nevertheless, lu Shengzhen thinks, sip feed sip feed purchase in raw material reach deserve to send link to having strict flow, be in especially the flesh kind purchase the regular go on a tour of inspection that goes up to be adopted to the supplier and there is strict level in butcher segment, there also is fixed base to undertake unity purchasing on vegetable, unified deserve to send, and the occurrence problem of mice incident is the administrative flaw in terminal kitchen link, produce sip of this event definition feed sip feed in developing a process quickly, the safe administrative lag of terminal the management at upper reaches.
High speed dilate hides secret worry
"Mice door " rear, it is sip feed sip feed in recent years high speed is outspread.
Times weekly reporter inquires book of this company raise capital by floating shares and annals discover, 2011 – 2017, sip feed sip feed door inn number is 243 respectively, 330, 394, 452, 552, mix 759 639 times, annual and average be in with dimensions of 100 set up shop outspread. Up to by June 2018, sip feed sip feed have 780 sip feed dining-room, spread all over 86 cities of 14 province of Chinese and 3 municipalities directly under the Central Government.
Bitter fleabane of Zhu Dan of analyst of Chinese food industry thinks, sip feed sip feed the motive of fast set up shop depends on: On one hand, sip feed sip feed suffer before this numerous relatively onefold, make its profit has apparent ceiling effect, need enlarges scope of operations; On the other hand, sip feed sip feed also need to pass the dimensions that becomes big company to assure profit.
However, in last few years, sip feed sip feed profit is added fast fail to catch up with however its outspread pace. Its annals shows, sip feed sip feed in recent years net profit amplitude puts delay apparently, among them net 2017 gain is 431 million yuan, grow 15.9% compared to the same period, apparent under 39.7% 2016, net is added fast drop 23.8% . And this year first half of the year, sip feed sip feed net profit grew 11.5% only, it is 209 million yuan.
Not long ago, sip feed sip feed after announcing metaphase outstanding achievement, because net profit is added fast not as good as the market anticipates, sip feed sip feed share price drops somewhat. And Magendatong publishs a report to say, sip feed sip feed profit grows 11.5% compared to the same period first half of the year, relatively the growth that the market expects 15% – 20% for low, and the sale grows 35% compared to the same period, prep above market anticipates rise 20% . Magendatong reduced sip feed sip feed share target price, fall by 18 HK dollar to 16 HK dollar, forecast to the gain 2020 this year also reduce 10% to 11% .
Lu Shengzhen thinks, sip feed sip feed the door inn investment of the fast dilate that profit amplitude puts delay and store of straight battalion door is invaded occupied profit to concern. And look in Xu Xiongjun, sip feed sip feed it is originally advocate hit low end the market, profit itself is done not have too tall, in addition, chaffy dish market competes in recent years intense with each passing day also squashed sip feed sip feed profit space.
Shaliwen's report shows advisory orgnaization, taste in dish of all Chinese style in, chaffy dish owns share of the biggest market in market of meal of Chinese Chinese style, press 2017 income plan, its market share is 13.7% . But at the same time, another group of data show, sea floor is scooped up in chaffy dish market have rate about 1.5% , and sip feed sip feed, sheep of small remaining part already hanged out his shingle 5 times inside appear on the market the aggregate city of chaffy dish enterprise is occupied do not lead 1% , the industry is spent centrally inferior.
March high-end market
Sip feed sip feed be in all the time seek change, march high end is regarded as one of outlets by its.
June 2016, sip feed sip feed the brand of the high end in rolling out fixed position " collect collect " . Scoop up as a result of guest unit price and sea floor relatively close, this also is regarded as sip feed sip feed lift to what mark sea floor scoops up.
Before been experience two years low fan period, collect collect is in eventually this year first half of the year make up the deficits and get surpluses. The newspaper shows in, this year first half of the year, battalion closes achieve 190 million yuan, compare last year the corresponding period 32.8 million yuan, increase 497.3% . Net profit 22.8 million yuan, and the corresponding period was deficit last year 10.3 million yuan. Up to by June 2018, collect collect dining-room has 28.
In addition, sip feed sip feed also undertake upgrading to original dining-room. Original orange moves for mass-tone " 1 " edition sip feed, be changed to be moved to give priority to color with black, add more square table " 2 " version.
In addition, main layout the sip at northward market feed sip feed also prepare " fall south brandish division " , enlarge market dimensions.
Guang Qiceng of this company president congratulate expressed publicly in June last year, sip feed sip feed be about to send force south market, will become sip 2019 feed sip feed of the group " the first year of an era or the reign of an emperor of great leap forward " , the target is " sip feed ＋ " upgrade inn achieves 1000. According to the program, prospective sip feed sip feed will be 3 big fortified point with Beijing, Shanghai, Shenzhen, look forward to of ferry is in Beijing, long triangle, bead trigonometry expands door store each many 1000. This is meant, future is whole sip feed sip feed the group will expand store of near 4000 doors.
Nevertheless, scoop up photograph comparing with the sea floor that is about to land capital market, sip feed sip feed still have difference.
Sip feed sip feed money signs up for data to show, its battalion received dimensions to be 3.66 billion yuan 2017, make an appointment with the 1/3 that scoops up for sea floor; Net is 420 million yuan, it is the 1/3 that sea floor scoops up likewise. 2017 sip feed sip feed rate reversing a stand is 3.3, scoop up under sea floor likewise.
Xu Xiongjun thinks, want to overtake sea floor is scooped up, sip feed sip feed want above all advocate course of study is done do by force firm, quality of guest unit price, product and service rise on this foundation; In addition, tall terminal brand " collect collect " brand intelligence portion still remains to rise.
