Appropriate home compares extremely tall household with its unique sale kind and sexual price the product is famed at the whole world, but also there is no lack of among them appear a lot of problems.
In last few years, because design,appropriate home has ceaselessly or the case of product of quality problem recall appears, some products if " ark of the drawer that seize a life " still had caused deadly accident even. But all these has not ended, "Ark of the drawer that seize a life " later, greeted again " the electric lamp that seize a life " .
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Be in China recall problem lamps and lanterns
This the place of problem lamps and lanterns of recall belongs to series to be Simila, it is the children lamps and lanterns that has 3 kinds of different pattern, light visits appearance very lovely, look not to come out to have He Wei a place difficult of access at all.
The home that occupy appropriate expresses, they receive a report that comes from China, say to two children are in felt Simila after wall lamp switch is in silk of appearing electrical wiring copper, get an electric shock, place favour did not get hurt. However, this still is not an exemple, the means that it injures a person not merely a kind.
Be in early 2013, scotland Gelasige a baby with 17 big months by Simila wall lamp electrical wiring is asphyxial hanging, have a baby with 15 big months additionally also nearly get killed. Recall begins when appropriate family belongs the electric lamp of this series, it is recall limits does not include China only.
According to the data of commission of safety of American consumer product, current, appropriate home is in the whole world already recall 23 million Simila wall lamp product, this number Yuan Chao crosses appropriate home to predict 50 thousand of recall this in China.
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The difference is treated cite dispute
Be like sale gentleman above of respecting in that way, this wall lamp is in appropriate home early 5 had an accident before New Year, and they ever also had undertaken large-scale recall in those days. To Chinese market, it is however ability had an accident to undertake recall after 5 years, such difference is treated let a lot of consumer feel malcontent.
"Ark of the drawer that seize a life " also be such, via spot experiment discovery, if this drawer ark was not secured go up in wall, the child involves the creates dump extremely easily risk after climbing. This kind of product has been caused more than 300 times in the United States and Canada " dump is accident " , cause 8 children to die, 144 children get hurt.
The thing is troubled by big hind, also mix in the United States only when appropriate family belongs Canadian recall this cabinet that have an accident, the country waits in China, Australia, not synchronous recall this product. Till later public opinion squelched after appropriate home, just begin recall China market " ark of the drawer that seize a life " .
Appropriate home faces this crisis, differ the place situation that manages somewhere else to spend however, caused the dissatisfaction of a lot of consumer. So, the brand faces public relations crisis, should right way be after all how?
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How should the brand resolve public relations crisis
Product quality or service quality incident are a brand one proportion is high kind is occupied in the crisis, because the product is simple,are a lot of companies as much nowadays now measure or serve quality incident and be oppugned by consumer, cause bad comment even, because this does good crisis public relations,processing is one of development strategy with main brand.
If want to say to solve the model of public relations crisis, that must belong to sea floor to scoop up.
2017, sea floor is scooped up by exposure hind the hutch mice infestation, dustpan that sweeps rubbish puts the Chi Zhongqing that wash a bowl to wash, draw out the circumstance such as sewer with chaffy dish strainer. For a short while, cause numerous netizen to surround view.
After this incident happens 3 hours, sea floor is scooped up make a response quickly, letter of hair sermon apology, announce 7 processing announce, response rate is splitting, in the crisis that the enterprise resolved to be about to be faced with in the day.
CCTV " 315 " the evening party ever the stuff that exposure tastes without Yin Liang too has a share is to come from Japanese nucleus to pollute an area. To this, taste each channel in official media to go up without Yin Liang, publishing this commodity area is company method registers an address surely only, the statement of country of origin of and rather than. By right of its rational has the response that occupy, the state of mind that lets netizens is quick be pacified comes down.
Brand or enterprise, when encountering public praise of oneself having damage and honorary crisis incident, made response must rapid. When appropriate home faces his certain product to give an issue, take the way that different area difference handles, it is the heart that hurt many consumer indeed.
"Create better life for most person " , it is appropriate since the home is long-term the concept of advocate. To carry out such brand viewpoint of value, appropriate home should be in product and service consumer side more on mug-up, is not when the ability after having an accident really reacts somewhat.
