Enter October, infant recipe milk powder is registered new politics be born already passed one year, the market already was experienced now " crowded piece " action, the trend that demand of market of domestic milk powder centers to old brand is clearer and clearer, channel appears more precious to old brand.
But compete as the market more and more intense, channel of hook in of each old brand try every means. "Change goods " become market of infant milk powder to talk " change " the big difficult problem that color changes, also more test the administrative ability of an enterprise.
Speak of change money, countless agency are gnash, can a lot of example show adduce oneself get the harm of change goods. Recently, have media coverage, flying crane of angrily rebuke of flying crane agent the problem of goods of sale channel occurrence change, but the business of rights and interests that manufacturer leaves a representative to the banner the circumstance of pay no attention to.
Be how to return a responsibility after all? Be flying crane manufacturer the existence of business of indulgent change money? Still have facts one wishes to hide additionally rear? Know to feed gentleman to search relevant website to discover a such cards:
According to the condition that the card describes, should complain a person to become the agent of flying crane more than one year, but discover market change goods is savage during this, then this agent attempt and manufacturer connection handle change money issue, surnamed personnel and Guo surname manager in battle of department of flying crane audit October last year agree with next calling in market change goods, acceptance has goods of how many change how to much receive at that time, assure to be able to be handled repeatedly.
But because fear goods is not handled, this agent received 10 only, be in the member that report content shedding code to person of flying crane manufacturer for a short while, use mailbox reports the audit department of area and headquarters, be in after that one and again again and in the urgent processing of 3, did not accomplish seasonable processing not only, return the reason that be not had to cancel distribute qualification below contract undue circumstance.
This agent returns angrily rebuke, have sex in the market even when, flying crane one and again, again and the harm agency profit of 3. On March 8, 2018, hand over change money arrangements, according to before communicate by computer small bill retail prices calls in, but the sales promotion activity that asks to deduct manufacturer, the requirement is pressed buy 5 send have sex, the in kind that shopkeeper sends does not admit.
Hand over matters concerned to talk about collapse as both sides, the nonlocal change goods that complains person generation to close and market bail reach account beyond money 30 thousand yuan to had not gotten till now appropriate is handled. But under this agent is forced to appeal media exposure.
The personage inside course of study points out, milk powder is new politics the product of a less known and inferior brand that restrained a lot of usury embellish, also drove the value promotion of agential link however, because manufacturer wants support agent ability,make in region market enough much sales volume. But the size of current money market in the market is enormous, to finish sale job, market staff always can be adopted be not normal step to make the market. This kind lends machine diddle agential behavior, violate the sincere letter principle of commercial collaboration really, also do not accord with normal commercial regulation.
Plant in this just about moment, brand business should get involved more undertake the interest is allocated, uphold normal market order while, also can avoid other agent follow the lead of, expand " cannibalism " influence, hurt each profit of square partner. Dan Feihe chooses pair of this pay no attention to however, to the flaw ignore on channel, let a person feel really do not wear brains!
Ignore government, blind and outspreadSo what is flying crane doing after all? Know the discovery that feed gentleman, flying crane is afraid is in other side in hope of cudgel one's brains for fluctuation kongfu acquires commercial interest.
Show according to publishing a material, last year December, flying crane costs 28 million U.S. dollor to buy American nutrition health care to taste enterprise VITAMIN WORLD (vitaminic world) . In addition, flying crane still applies for to be in Hong Kong IPO, collect endowment is abroad build a plant, be on fast and outspread road.
It is so fast dilate only, produce adverse situation easily also.
According to knowing the understanding that feed gentleman, several years ago, flying crane passes for dilate with respect to Ceng Yin fast, bring about profit to glide, with Gong Jisha capital fail to betting, must sell asset prepares to construct capital is redemptive equity. Media reports at that time, because flying crane is outspread rate is too rapid, manage existence flaw, and the competition of milkings industry is intense, add consumer to be short of to confidence of homebred milk powder break, industry of homebred milk powder grows suffocate suffocate, so flying crane outstanding achievement glides, suffer a defeat to betting.
Common saying says, the travel of a thousand li only then at you, wen Zhong is answered in brand of homebred milk powder, the core that enterprise implementation high quality grows should depend on " live repeatedly interest, chain management " mode. But this freely milk powder tycoon of a few years, consider oneself only however, partner profit is hurt in the moment of truth, once negative effect expands, although can get the help of capital, be afraid also is to give his to bury thunder only, ongoing journey also can add a lot of needless labyrinthian twist!
