Radically reform, teach you how to choose safe good milk powder to darling!
Of homebred milk powder sneaking, bring about nearly 10 years to come, brand of abroad milk powder is popular in Chinese market, formed even " foreign brand apotheosis " . Among them, come from New Zealand " A2 " milk powder expression grabs an eye particularly, a few years short time has his moment quickly in home.
Nevertheless, recently, "A2 " milk powder goes some are not smoothly in ongoing journey of China.
Because was used,be first not full the children of 10 one full year of life makes brand conduct propaganda, violated the regulation of advertisement law, a2 company is superintended by national market total bureau call-overs criticism, be in fine with 100 thousand yuan.
Not only such, again data shows, a2 milk powder is in China the price of the 2nd quarter glides first, dropped about 5% , one disaster after another of it may be said.
Amerce depreciates again, should A2 milk powder begin in Chinese market " cool cool " ?
Look in stupid father, this unexpectedlies actually outside, because of the backside that A2 milk powder has his moment quickly in China, it is hidden trouble however actually heavily.
01
Different army is outstanding: Play skill is well sale
A2 company held water 2000, headquarters is set in New Zealand. Basically manage A2 milk at first, rolled out milk powder of A2 baby recipe first 2013, appear on the market in area of Australia, New Zealand.
From at the beginning, a2 milk powder with respect to establish of own product sell a site distinctly, namely: Contain natural A2 protein only, do not contain A1 protein.
These two kinds of protein are bovine breast β - two of casein main mutation. Among them, a2 albumen and person breast β - the structure of casein is similar and stable; And A1 albumen can produce splitting decomposition, form a kind to be called β - cheese Fei peptide - 7 (namely BCM-7) material.
Distinguish at the milk powder of other trademark on market, a2 milk powder alleges detect through DNA technology, discriminate singles out what contain A2 protein only " A2 milk cow " regard a grandma as the source, and other milk powder contains A1, A2 mostly the albumen of two kinds of types.
For dash forward the item characteristics that displays oneself, a2 milk powder is adopted " debase " the sale of common milk is politic, common ground says even if publicize to the utmost " your A1 albumen how bad, our A2 albumen how good " .
Original, a2 milk powder claims, the BCM-7 that place of A1 albumen splitting decomposition produces will be right infant health produces adverse effect, include: The growth that may affect infant digestion and immune system, increase adolescence to suffer from 1 model diabetic risk, ask for integratedly possibly with infantile sudden death about etc.
Later, a2 milk powder is not able to bear or endure A2 albumen and lactose again suffer connection to rise, putting forward A1 albumen just may be to cause milk to not be able to bear or endure those who suffer " culprit " , and be not lactose, what drinkable A2 milk can alleviate or eliminate gastric bowel doctrine is unwell.
Be based on above sale to sell a site, a2 encircles rapid a new force suddenly rises in milk powder. Be less than time of 5 years, a2 company year income grew nearly 4 times, among them the battalion that A2 milk powder brings closes to increase the share of 70% from 10% , make the ace product of A2 company be worthy of.
This among them, chinese parent says going up is A2 milk powder absolutely " the oldest hero " . During the haze in homebred problem milk powder still did not drop off, the sells dot and sale strategy to beat Chinese parent continuously distinctly heart that A2 milk powder makes, do not be able to bear or endure plus Chinese lactose get incidence of a disease original tall, so A2 milk powder was become quickly in home " parvenu of foreign milk powder " . It is reported, 70% what at present the sales volume of Chinese market has taken sales volume of whole of whole world of milk powder of A2 baby recipe.
02
Have his moment quickly the heavy hidden trouble of backside
However, stupid father of no less than opens a place to say, of the travel before ground of stride of this young milk powder, little imagine also is buried to oneself played a lot of hidden trouble.
Hidden trouble one: Sale sells a dot to be oppugned
Above all, a2 milk powder claims the A1 albumen negative effect to the infant (infantile sudden death is asked for integratedly, shut disease of disease, arteriosclerosis, heart and vessels, insulin to depend on oneself model diabetic etc) , had been given deny by the investigation of European food security bureau, management board of food of Australian New Zealand also thinks the judgment of A2 lacks scientific basis. Actually, can confirm without large-scale medical experiment A1 albumen is right at present the side-effect of human body.
Next, a2 milk powder is not able to bear or endure to lactose the redefine that suffer also is oppugned. The academia can restrain milk to not be able to bear or endure about A2 milk powder the viewpoint existence dispute that get, include: Is the sample size of research lesser whether to lack scientific sex? The objectivity that whether affected a result does research all aid financially to wait for a problem by A2 company?
To above a variety of viewpoints had been done before stupid father be combed in detail and unscramble. As a whole, about A1, A2 albumen to the mankind especially material effect of the infant still remains to study further. A2 milk powder alleges " magical effect " look at present some have not a leg to stand on.
So, a2 milk powder makes " sale is mythological " after be being broken, whether to return can the heart of tarry consumer? Be afraid bad to said.
Hidden trouble 2: Adversary is entered bureau grab the market
Although " A2 albumen " effect is still unidentified clear, but A2 milk powder still is depending on this characteristic fascia, in higher-priced milk powder the circle occupies position. However, evidence shows the competitor is appearing, 3 yuan, Meng Niu, Whitworth already entered market of bureau A2 milk in succession.
In June 2017, 3 yuan of food examine a system through cow blood date from and gene sieve, rolled out the pure milk product that contains A2 protein only, be thought terminative the history of source of grandma of A2 company exclusive A2; In January 2018, meng Niu rolls out milk of A2 albumen children, say to suckle a source to come from Yu Meng the ox is exclusive of grass " 2000 precious milk cow " ; In March 2018, whitworth also rolled out those who contain A2 protein to open ode Atwo in Shanghai (endowment accumulate honest) series milk powder.
Actually, "A2 albumen " either what is rare lack resource, grandma of water milk, yak, goat grandma, sheep grandma is A2 albumen grandma, and gene is chosen " A2 albumen milk cow " also be not tickler.
So, once have business chance of more nose of lacteal look forward to,turn and research and development " A2 albumen " , will naturally push the market share of A2 milk powder so, the share price that the price of A2 milk powder is A2 company even can get bigger impact.
Hidden trouble 3: Era is versed in production is not stabilized
A2 milk powder still has little-known " secret " : It is the product that a generation that stick a card is versed in actually. That is to say, a2 milk powder is in abroad and do not have oneself grass and manufacturer.
Of back of A2 milk powder is magnate of estate of New Zealand milk new Lai is special, you Xinlai undertakes taking the place of is versed in manufacturing for its especially, and ability of the brand that what A2 basically contributes is him, research and development and market sale ability.
This kind sticks the way that card generation is versed in, can be the company's managing and many capital. But, once upriver generation is versed in production is carried,appeared problem, will affect downstream supply to carry directly so, bring about what whole world of A2 milk powder supplies chain possibly even to rupture.
Add Chinese milk powder to superintend rolled out " the recipe is registered make " , a factory can register finite recipe only, this is meant, acting labour brand should suffer itself of factory of be confined to.
Current, company of A2 milk powder is carrying long-term supply agreement, become a shareholder wait for means, the collaboration with new special Lai of aggrandizement and acting industry business concerns. But the instability that acting labour produces exists as before, this also is buried to A2 milk powder played one big hidden trouble.
Hidden trouble 4: Channel canal controls difficult problem much
A2 milk powder dominates a field in the sale channel canal of home market, also put in not little problem.
Current, main be born is sold to reach a share in one second line of home below the line of A2 milk powder 3 lines market, hold domestic gross earnings 30% the left and right sides. And battalion receives other much of support is the channel on the line, and with abroad buy on sb's behalf be in the majority.
This kind of means can attract more consumer to undertake buying really, but buy on sb's behalf the character of milk powder, save, pack wait to appear possibly problem, consumer is communicated directly with company of A2 milk powder hard however, rights and interests also cannot get seasonable and effective safeguard, special model and safeguard what go against A2 brand image.
Integrated a variety of, in Chinese consumer rational with each passing day, milk powder superintends strict with each passing day, homebred milk powder to restore gradually " vigour " below big setting, the myth of A2 still can last how long, be worth to hit greatly interrogation.
Stupid father has a word to want to give A2 powdered milk: Go too quickly, it is to should stop wait oneself soul a moment!
Content of more history article
1, gather up greatly inside of A2 milk powder
2, milk powder lead exceeds bid 13 times truth
3, PK of content of protein of iron of breast of 10 big milk powder
4, PK of content of DHA of 10 big milk powder
5, milk powder of what big shop sign by sham and most?
6, much money milk powder because this index sampling observation is unqualified!
7, is organic milk powder better than common milk powder really?
8, does cadmium of ground rice of a lot of darling exceed mark to fall frame?
