A brand, if do not have the core competition ability that establishs oneself, firm condition is self-given, or drain the pond to get all the fish, overdraw oneself credit and public praise, as time passes falls into disuse with respect to the callosity that can encounter the market and grind pressure.
Today, the country is high store of the division that judge tea, flagship " Pu Er hides the home " vice-chairman of association of communication of culture of tea of shopkeeper, world Mr Lu Wenfeng, come check 3 once brilliant temporarily Pu'er tea is famous brand.
Mr. Lu Wenfeng returns open up to have " schoolroom of general Er old tea " column, will study old tea experience for years, whole tonsorial cloth is in labour - numerous - date " Pu Er hides the home " .
One, next tea closing a small bay in a riverNext tea closing a small bay in a river are changing before making, sell the business deciding a dot of tea as national limit, enjoy the favour of planned economy, the product sells as far as to Tibetan area, plain change, company profit is rich and generous, at the beginning of alive discipline, crop has been stabilized basically in 3000-4000 ton, want than the factory of tea of state-operated Meng sea at that time brilliant much.
Regrettablly after be issued to lower levels of market of 7 years of Pu'er tea, after closing to still know next below, become aware, buy wollens wantonly, pressure went up a large number of capital; Subsequently market take a sudden turn and become worse rapidly, instantaneous collapse, the value plunges, the product sells do not go out, the nightmare that closes below begins, within an inch of closes down.
Borrow money to still go up later, close to accept the order ceaselessly below custom-built tea, yard goods, groovy goods is occupied than dropping substantially, agency speech authority goes up greatly, slavishly dependent closes below, arrive all the time 13 the end of the year, guan Caizhen is casting off loan crisis below, realize gain.
But alleged when also life also, hapless also, when a 14 years next proper closing that work energetically, the market again be issued to lower levels, issue what Guan Ganggang rolls out to specialize in inn system experience to inflict heavy losses on, this brings about its to must turn again a custom-built course, the road of regain vicious circle, be hit " brand acting processing factory " brand!
Some closer year, competition ability concerns below fatigued and weak, want to stress the area that answer Tibet, return plain change, take an old road, gradually hasten is conservative, huang of dwell dwell Huang is like a extremely frightened person, already not answer the honor former days!
2, course of study of prosperous peaceful teaProsperous peaceful date is in Pu'er tea circle, can saying is a sign with older qualification. Especially 7 years before, have more in Pu'er tea circle " unripe Chang Tai, ripe big increase " view.
Date of 99 easy prosperous is the first batch of tea that prosperous peaceful tea goes in Yi Wusheng to produce, include body of the Song Dynasty and seal system two version that pack. "Easy prosperous date " , namely a word combination of Yi Wu and Chang Tai.
Prosperous peaceful tea ran number of 99 easy prosperous in the success all right after the first batch of Pu'er tea, good market reacts, increased the scale of production that prosperous peaceful tea goes. The tea breed that tea of peaceful of this moment prosperous goes also is easy fierce tea only no longer, begin the origin raw material, widen in whole on the west area of double edition accept.
2005, chang Tai establishs group company first times in Pu'er tea bound, 2 years in after this, crop exceeds big increase for a time. The true scene that circulates at that time, in manufacturing order of Chang Tai, go up only the ability ordering a quantity of ten million is accepted likely, taking millions of cash to prepare to order the businessman of tea, although come in prosperous peaceful factory, almost unmanned also recieve.
Regrettablly is, 2007 around, after Pu'er tea market experienced an insanity to soare, be immersed in again unprecedented low fan. Because judge error to the market, produce tea blindly to taste then, prosperous peaceful order is final got be pounded badly in this prices, fade out of everybody's line of sight completely subsequently.
Prosperous peaceful be on the wane allows market rhythm, hair at stepping force is too fierce, transitory later, be afraid turn over all up!
3, the tea in YunnanIn tea, state-operated times is Chinese tea course of study almost is all, all previous classics the brilliant poem with half gallant century, wrote down the beautiful story of countless move one to praises and tears, resources is solid, backstage supporter is strong, ever was born countless classical products.
After 2007, very long period of time is in tea in execute accredit to stick plate production, want the expenses with the certain tea in accord of every cake tea only, er of general of brand of the tea in can be being produced, then on the market multifarious in tea product blots out the sky and cover up the earth, the sincere letter of brand of the tea in overdrawing badly and public letter force, this is direct of position of old of the tea in bringing about slide, at this late hour, aftershock and influence are in especially.
After this, although in tea rally, but public praise all the time not lukewarm not fire, can rely on the product before continuance to have production only, overdraw of the painstaking effort of elder tea person make. Nevertheless, be worth what carry was 2013 later, transfer to other localities of tea general Er joins a chief of quality of product of with great concentration in, rolled out a series of taste newly, occupy the personage inside course of study to evaluate, character sex price is compared pretty good.
How early days overdraws excessive, restore market confidence to still need time. Be to sink into to go down or return after all brilliant? Be afraid need time comes test and verify.
? Click font of lower part blue " understanding is more " , examine old tea of Er of full-court major general, national Day indulgence rises 99 yuan!