With cleaner product famous Dai Sen is in beautify hair continue to extend on product line.
On October 9, dai Sen released new Airwrap to beautify hair in American market modelling implement, this is Dai Sen what go up in blower product Supersonic is outspread.
Besides the core motor technology besides Dai Sen of continue to use and as similar as blower product airframe design, the price of Airwrap also keeps consistent with Supersonic: Expensive.
Beautify hair modelling implement it is the class that sells on a market a few yuan quite well to product of hundreds of yuan of interval, dai Sen sold nearly 4000 yuan of RMBs directly.
Airwrap beautifies hair modelling implement it is construction of two paragraphs of type. Held airframe principal part and blower Supersonic are similar, 3 pushbutton are used at adjusting respectively wind-force of air cooling, 3 archives and temperature.
More interesting is the means giving wind of Airwrap, does this product use effect of so called wide heart (Coand? Effect) to heating the air current after undertakes using.
Air current of high speed high pressure gives wind from on airframe 6 piece after the area is ejective, can add at reel surface, make the hair is circled on airframe main body at the same time. the wavy hair compared with the tradition is good, because the hair twines brought modelling difficulty,such air current can decrease.
In the meantime, pledge to answer differring hair, different curl way, dai Sen rolled out different fittings giving wind. This includes to be similar to Dai Sen not to have foliaceous fan formative beforehand the symmetrical reel that modelling wind mouth, curl uses (30mm, 40mm has 1 each) , useful still arrange at what send continuously slippery comb optional.
Use this curl stick, the user needs single hand to be able to think the hair makes model only, this is one of keys that Dai Sen publicizes.
In addition, dai Sen still emphasizes Airwrap beautifying hair modelling implement uses temperature is lower, heat to won't exceed 150 Celsius partly. Dai Sen demonstrates in the product when, even if the feeling that the user also won't have very hot hand with hand lay a finger on directly.
The part that upgrades than having a bit on Supersonic blower hardware depends on lukewarm group controlling a standard. Every second was used to measure on Airwrap lukewarm 40 lukewarm group controlling a standard, the modular group frequency that uses than Supersonic blower is tall.
Dai Sen says, its 230 engineers, scientist cost 6 years of time to have research and development on this Airwrap product, gross design gave 642 archetypal products, the invest in of capital of research and development of 31.4 million dollar this project.
Dai Sen rolled out 3 different suit, corresponding different fittings. Among them, dai Sen's Volume+Shape, Smooth+Control price of these two suit 500 dollars, amount to RMB makes an appointment with 3461 yuan. But if add all fittings, wind mouth + 2 reel + 3 combs, the price will reach 550 dollars, amount to RMB 3812 yuan.
This month 16 days, dai Sen's curl implement product Airwrap will enter Chinese market. The price of Chinese market still is not clear about, dai Sen will hold a news briefing again in Chinese market at 16 days, should be to announce Chinese market price.
At present Airwrap is in China booking channel is to carry order of small letter Xiaocheng " store of flagship of Dai Sen government " . Net of Dai Sen's official also can guide an user to believe small order into in a subtle way.
The Supersonic blower product that rolled out 2016 obtained different echo in high-end market, exemple if rolls out 1 year to be grabbed in Japan issued the share of 10% . Last year, dai Sen rolled out product of the 2nd acting blower.
But beautify hair modelling to the user be more the market of fractionize, this may affect the market strategy of Airwrap product line of Dai Sen.
Topic figure comes from: YouTube@Dyson Italia
