Civil | Zhao have a smattering of a subject?
Achieve formerly, innovation, just be pick off borroweds the optimal way of the cap, also be the only way that can win continuously. . . . . .
Borrowed, made industry central point again.
Censuring China for many times after program of put together art borroweds, on October 7, korea " central daily " the report says, at present the TV program of Chinese home borroweds the phenomenon is increasingly serious, china borroweds the put together of Korea art the program has amounted to 34 -- report, one stone arouses 1000 billow, also let industry inside and outside examine home again put together art starts lack of power dense pain formerly...
But meanwhile, put together of these two years of China art of the market achieve force to also begin to cut a figure formerly, have a success make what mode exports overseas high-quality goods: On October 16, actor cruel is in knock gently accept follows Fox medium group to sign agreement formally, latter bought actor cruel to start a program formerly " this is fill basket " mode copyright, future is met the mainland that has pattern with foreign home and area in chinese mainland changes development, at present already affirmatory meeting leads be born of area of preexistence China Taiwan.
So, be what reason is caused after all at present of market of put together art achieve formerly lack of power? And will the tomorrow that starts a program formerly lead to He Fang again? And listen to the gentleman that read amusement to come together.
1
Borrowed, chinese put together art the die young of the market
Why Chinese put together art is the wind that the market borroweds banned repeatedly more than? Reason probably very simple, because already some program mode had accepted market test, copy on this foundation already the risk that some successful experience can reduce a program to throw greatly.
2012, with " Chinese nice voice " for germinant, a lot of defend those who inspect put together art to carry a vessel make adapt the program mode from abroad, " I am a singer " " where does father go to " " run brother " edition of China of purpose waiting for a section is in domestic ovation, make the most popular true person beautiful item. Investigate its reason, it is Sino-South Korean culture compares likeness probably, add a batch of youths that affect next is brought up in Korea popularity culture to also grow to consume the mainstream audience of the market for entertainment stage by stage, consequently Korea copyright mode is introduced adapt almost time-tested.
But mode copyright in successive years is introduced, subsequently and the result that come is copyright price rise, the policy environment that culture of integral Sino-South Korean communicates is restricted, and the cost limitation that intellectual property crosses Guo Weiquan, begin to more and more content and platform just try to borrowed the put together that draws lessons from abroad art mode.
This also makes once depended on the homebred put together that introduces new mode copyright to excite an user for a time art the market is immersed in the eddy that borrowed in, put in demand in the market, but achieve ability inadequacy formerly, and the cost that make is apparently fast under the multiple element stimulation such as growth, project approving of option of the very much company that make meets imitate proceed with from IP and foreign section purpose: It is subject matter type has exemple can search, can managing the copyright cost that does not poor; 2 it is these exotic especially the put together of Korea art the program already was carried out test and verify, the easy begin, precedent that can have created greatly with small gain...
More what is more,the rather that, research and development is periodic long, investment is large achieve mode to assuming higher risk formerly. In face start a program formerly draft resolution and transform the mature pattern that has examined through the market between, choosing latter is apparently more the practice of act artfully to get what one wants. Accordingly, the contradiction between more and more powerful market demand and actualer and actualer utility state of mind, become the resistance that domestic program achieves formerly it seems that.
Acting infestation of put together N, aesthetic exhaustion, high-quality goods is scarce be short of, what innovate especially is former start a program exceeding deficient when, whole market yearns for to the outstanding primary purpose that start a red-letter day also more intense, to " innovate " voice is louder and louder also.
But undeniable reality is, the sound of innovation is full of whole industry, but accomplish truly applaud the innovation content of draw a large audience is very few however. From " Martian information bureau " , " strange flower says " open since times of super net put together, many platform and content square to be in short-term inside from the break out of an encirclement in industry competition, more and more copying the program mode with abroad copy word for word, if media statistic place says, the heavy disaster area that Korea is borroweded by Chinese program. The Korea company that make, media ever also gave homebred put together in many international circumstance art buckle on the cap that borrowed.
2
Mode goes to sea, innovation is the road of the bramble that must have stridden
Innovate how proceed with, how a cap that borrowed from homebred put together art pick on the head? Nearly two years, also there is no lack of stage of square peace of a few content is being explored continuously.
In fact, from homebred put together art borrowed abroad put together art in light of the method of mode, can be in short-term inside duplicate a mode, both neither of the group that make lacks cash, also do not lack a person with ability, more do not lack executive power. The direction that those who be short of is innovation, right of the user have an insight into and brand-new content perspective.
Actorred or actress 2017 on cruel autumn collect, president of spell of group of the entertainment in A holds Yang Wei of happy CEO of president of great actor cruel, A Liyin concurrently east ever had put forward to want " together 3 new " the principle that regards put together art as innovation, "Together " it is level of administration of same seeing and hearing, "3 new " it is new seeing and hearing, new old practice and new knowledge, namely innovation of put together art should give an user the narrative way with new aesthetic, new seeing and hearing and new intellectual information.
It is not easy to innovate according to this direction, even if is the actor cruel that raises this level, also be in all the time in going one year fumble in the attempt. The fact proves, have a relatively definite way, and have an insight into definitely to the essence of the market, the odds that the program innovates will promote greatly.
With " together 3 new " for innovation direction, actor cruel began one year to try seriation of put together art in the past, rolled out early or late include " this is street dance " " this is armour " " this sings namely " and " this is fill basket " inside of culture of tide of youth of many archives focusing " this is, take next fabaceous piece grading is equational the result that exceeds 8, become 2018 the pronoun of quality network put together, also become first obtains the market to approbate put together inside the industry at the same time art mill plate.
Before this, " this is street dance " sow publication authority to be in had be notted buy by Jiang Anying division before be over, first-run the TV station that waits for more than 10 countries and area in Malaysia, Singapore, Thailand and area of Chinese Hong Kong broadcasts.
What buy copyright of lower mould type with this Fox is former start a program " this is fill basket " for exemple, change a program to prepare period be as long as two years, jump to choose basketball in subject matter of a lot of singing and dancing, actor cruel and programming group early days spent many time to make user survey, strike the core theme that popularizes degree of highest basketball to serve as a program surely finally.
"Our early days has made the user survey of near 10 thousand person, the result shows, of basketball subject matter primitive suffer numerous group and of put together art suffer numerous group of height be identical. " general manager of studio of Apollo of cruel of great actor of group of the entertainment in A, " this is fill basket " Wang Yunpeng of total supervise the manufacture of expresses when accepting media to interview. The put together in basketball subject matter art change expression to go up, " this is fill basket " set from the person, contest made design of layer waiting for a top go up to accept or reject, knock finally decided Lin Shuhao of partner of Zhou Jielun, Li Yifeng, Guo Ailun, in assure a program increased to be able to view a sex while basketball is professional.
"Buy " this is fill basket " be mix superexcellently brand-new the opportunity that the audience shares the true person excellent program with this extremely welcome archives. We are very glad to can be Asian originality and talent to provide platform, we also will continue to be area and global audience to offer mainland to change, top-ranking achieve content formerly. " to why be being bought " this is fill basket " mode copyright, senior vice president holds area of Asia-Pacific of Fox medium group concurrently Cora Yim of Chinese recreation controller expresses.
Go to sea from content mode goes to sea, actor cruel to put together art the investment of innovation also writtens guarantee a great achievements. According to statistic, arrived in January 2017 in July 2018, in before fabaceous valve gives a mark 30 put together art, actor cruel 11 archives put together art go up amount of a list of names posted up, hold the market the first, and the force that this innovates namely.
More commendable is, what introduce mode of foreign excellent program to long-term support is homebred put together art " this is fill basket " with copyright mode tall v sea, become to the world transmission China culture is mixed of transmission China start a program formerly, become China to achieve program mode to move toward the major milestone of overseas market formerly.
Finally: Without doubt, future, content market will be more and more vigorous to achieving the demand of put together art formerly, the requirement also is met taller and taller; And the Chongzhongzhi that net put together also will become put together art to innovate is heavy. Actor cruel " this is " the innovation exploration of series lets us see, the achieves put together art to be able to be propped up formerly culture space that grasps to manage innovation and come, value space and mental vacuum are giant, innovate through deep ploughing type, can bring outstanding put together to domestic user not only art program, can brave the wind and waves more, content of culture of the China that help strength moves toward overseas market.
