Once was shoe king, scene is infinite, had declined nowadays altar, desolate leaves, and its flat the biggest reason is financial disorder and inside bottle. Bird of riches and honour ever was " king of Chinese dermal shoe " , appeared on the market in Hong Kong 2013, in period of its at the height of power and splendour, have on 10 thousand stuff, also be Fujian name look forward to. Be heavily in debt nowadays, had owed 4.2 billion huge debt, is bird of riches and honour how one step by step of decline? Look together!
Bird of riches and honour is before decline, have sign already early, the biggest financial crisis since appearing to found, employee amount reduces an in part suddenly, partial workshop also shutdown, how do we see birds of next riches and honour first succeed, 1984, very much at that time person go into business did poineering work, the father Lin Heping of bird of riches and honour also is among them one of, lin Heping is obtaining the poineering fund of 40 thousand money, not be the course of study that make a shoe at the beginning, found together with a few brother-in-law souvenir of travel of stone lion city factory, later transition, made group of bird of riches and honour.
Because do poineering work for the first time, still have a lot of defective places so, because copartner is more, division of labor is so ambiguous also, bring about outstanding achievement to be not done, spent 5 years so, await a lot of people to feel this factory does not have a future in those days, then withdrawal, remain 4 shareholder only finally, it is 3 Lin Heping and his brother-in-law respectively, 4 people do not want to let a works again decline continued, registered then " bird of riches and honour " brand, policy also is profit is good at that time, the shoe that production of bird of riches and honour comes out takes pattern very novel, sales volume is ceaseless also climb litre, in the whole nation 31 provinces have retail network, 3127 doors inn distributings to be mixed in the municipality municipality directly under the Central Government.
To rise famous degree, bird of riches and honour still invited Liu Yi to regard a brand as spokesman, 2013, bird of riches and honour appeared on the market, a lot of enterprises are after appear on the market, begin downhill, bird of riches and honour is likewise such, bird of riches and honour is him " look for trouble " , after appearing on the market, had sth used to one's own advantage, begin not engage in honest work, it is hypostatic company originally, wanting to use financial lever to make money however, from this bird of riches and honour begins gradually decline, come from 2014 2017, bird of riches and honour is managed on occurrence flaw, be in deficit condition all the time, outstanding achievement cannot recover after a setback.
2017, limited company of a slide fastener sued Fujian bird of riches and honour, this is desk of business contract dispute, accuser asks bird of riches and honour pays loan 56790.34 yuan, but bird of riches and honour pays not to rise however, later one of author Lin Guojiang died, and the property that his children does not want successive father however, because his father left one caboodle debt to them,be, to be not come in by drag in, do not be willing to accede so.
Bird of that moment riches and honour is in debt not only, and still appeared inside bottle, the high level leaves his post one after another, partner leaves ceaselessly, bird of riches and honour has owed huge debt at that time, still be investigated by relevant section, bird of riches and honour rises to fall greatly greatly, also be sigh making a person unceasingly, such enterprise can obtain bird of riches and honour the success also is very not easy, and failure also is not expected, if bird of riches and honour can develop according to normal contrail, still should gain very great success so.
The backside of decline of company of bird of riches and honour, have a such facts, it is a shoe take a trade adjust still continueing, the industry still also needs continual to shuffle, bird of riches and honour fails a lot of elements are caused, among them the lethallest ingredient is financial management, a brand wants long evolution to go down, need has a preeminent financial group, and have the administrative system of a complete standardization, the evolution with such company long ability continues.
