At this late hour, in new the small elephant that retail circle is late gives birth to delicacy, of official start business have 4 doors store only. On July 26, unripe delicacy of beautiful round small elephant is in formally appear without stannum, the two doors inn of practice was He Maoye of extensive increase inn that day one billion four hundred and ten million and sixty-five thousand four hundred and eight inn, be located in respectively without Xi Jingdong square reachs square of luxuriant industry times. Do not have stannic set up shop this, also be afterwards a Beijing head after small this year in May elephant gives birth to bright brand to upgrade is beautiful.
Small elephant unripe delicacy tries water in Beijing stannum is not had with respect to fight in some places one by one after two inn, the reason depends on to so big China market, have typical sex quite without stannum. If say, small elephant gives birth to Beijing of little fall to the ground, it is to competing the most intense market tries after all beautiful group can oneself open a supermarket, look at present test beautiful him group that this involves made eligible component to oneself, although be the go out for a battle that cross a boundary, but make at least will the model has kind. The supermarket attributes retail chain trade, so next nature are to should treat this industry condition can " chain " change manage, say from this meaning, choose city of a second line naturally to have more representative, choose to without stannum beautiful group also can have business to cooperate with probably of course the consideration of the respect.
Still have an important sense, small elephant gives birth to what delicacy garrisons this is urban core business encircle shopping centers. These year of trend that upgrades in consumption below, a large number of occurrence be opposite with shopping centers of retail new species of new job condition long for, it is consumption upgrades all the time actually the dark line of below masterstroke two growth. Just, encircle shopping centers setting to business and character, person energy of life keeps long-term and exuberant is the requirement that an inn wins owner to favor, this and become traditional supermarket slowly big before buy storehouse is not a train of thought completely, once small elephant gives birth to delicacy to be able to be in,business gets effective test and verify in circle model, so receive it will be wider world. Want annual now home should build how many shopping center.
Look from data, practice is less than a week, small elephant unripe delicacy drives luxuriant line of business discharge of one billion four hundred and ten million and sixty-five thousand four hundred and eight guests promotes 50% , shopping centers business door sale rises nearly 40% , sale of a few shop turns over times, sale of some snack brand achieves 3 times growth.
Shopping centers is bestowed favor on newly
If stand in the angle of consumer, the most apparent change after small elephant gives birth to delicacy not to have stannum is, integral scale is larger, also placed the attitude of inn of brunt of a pair of shopping centers in the bazaar of be born. Without Xi Anyi inn with luxuriant course of study one billion four hundred and ten million and sixty-five thousand four hundred and eight inn, hold the regional trade group that gives priority to with permanent population and the core business that give priority to with hobo to encircle respectively. Relevant analysis personage expresses, different population structure, the choice in commodity, buy the respect such as preference of habit, taste to may produce bigger difference, new-style supermarket giving birth to delicacy should have fall to the ground the ability of different life setting.
Basis introduction, relatively at Beijing Fang Zhuang inn, without stannum twin store expands significantly on the area. It is with extensive increase inn exemple, the area is about 4500 smooth rice, be store of Beijing square village double much, commodity area and meal area are occupied than making an appointment with 2:1, unripe delicacy kind of commodity occupy than exceeding 60% , optimized consumer further " ramble eat " brigade. Notable is, after the area increases, the commodity that adds accordingly tastes syncretic to did not develop to supermarket of average integrated general merchandise, what synchronism increases still is category giving birth to delicacy, unripe delicacy is occupied accordingly whole sell 60% of field.
This is meant, small elephant gives birth to delicacy to want to develop the latent capacity that he is giving birth to bright category to go up adequately, make this fractionize category as far as possible wide, try a thing at the same time, the second line city that goes up in ability is consumed in, the supermarket giving birth to delicacy that held group of urban core trade, the new flow that can become shopping center enters the mouth.
Say candidly, this has had a controversy inside issue occupation, still was coiled for Wu Xiaobo of writer of this composing finance and economics.
This one problem changes core dot to depend on, more and more new species introduce the customer after door inn it is OK to tell him you next next APP deliver goods comes. So, where does the appeal of door inn oneself depend on? If 10 clients have 6 to did not come, so why should shopping centers give you so good seat?
On this problem, inn of luxuriant course of study introduces small elephant to give birth to delicacy is an example probably. Luxuriant course of study one billion four hundred and ten million and sixty-five thousand four hundred and eight located the position, ever was general merchandise of state-operated of this locality that do not have stannum the 100th goods, be located in group of trade of core of the tradition that do not have stannum, there are numerous finance orgnaization and government organization all round, and without middle and primary school of key of stannic much place, have advantage of young consumption group, domestic cardinal number is produced in big, communication is easy at the same time. International of luxuriant course of study 2010 equity is bought do not have stannum formerly Inc. of group of the 100th commodity, demolish Yuan Louyu, rebuilt 2016 hind brand-new practice. 2017 second half of the year, luxuriant course of study one billion four hundred and ten million and sixty-five thousand four hundred and eight begin to seek a breakthrough actively, seek from general merchandise to shopping centers transition, hope to upgrade in consumption the distinguishing feature that shopping center makes below the trend.
This transition brings a customer group the heavy major key on fixed position is whole, namely the whole settle or live in a strange place from before group become focusing consumption to upgrade family. From the point of this angle, luxuriant course of study represented property of a batch of commerce actually appeal to beg, upgrade in consumption namely in poor dissimilation transition is being made below the trend, need finds more to accord with this one guest group of fixed position " new content " , be opposite especially the choice of brunt inn. The brunt passenger that brunt inn represented a shopping centers group fixed position. This also is small the new supply that like unripe delicacy such new job condition also belongs to urban business infrastructure.
Need not deny, small elephant gives birth to delicacy to also having very tall line fluctuation sheet to lead. But in the two doors inn that does not have stannum we can see, small elephant gives birth to delicacy to remain the same in the improvement of do one's best door inn experiences. For instance, we can see more capacious place more have dinner areas, in link receiving silver nobody pay more black science and technology facility be thrown to use, arrive from APP settle accounts brush a face to pay to be admitted, in order to reduce the cheesed feeling that consumer awaits settle accounts to queueing up. And, a lot of people also are mentioned, small elephant gave birth to delicacy to open the 30 cate classroom area of the left and right sides that make the same score rice to be used at interacting model cooking education. Such train of thought, had cast off past supermarket to be the train of thought of core in order to shop, however idle away in seeking pleasure buys unifinication, let consumer spending not just, have even participate in feeling.
Also shopping centers needs luxuriant job this kind of train of thought. To add experience touch, shopping centers introduced luxuriant course of study red brand of not little net, include KTV and Mu Ying to kiss child industry condition, these industry condition stressed experience feeling. Luxuriant course of study one billion four hundred and ten million and sixty-five thousand four hundred and eight controller think, at present shopping centers place provides a service very much the same, want to win competition, be about the characteristic oneself " carry " come out. Accordingly, one billion four hundred and ten million and sixty-five thousand four hundred and eight inn should add luxuriant job on one hand recreational experience kind of service, promotion client agglutinate is spent. Want to add brunt store on the other hand, energy of life of gather together person, attract passenger flow.
After luxuriant already chooses too, introduced small elephant to give birth to delicacy to be located in lose, they pass observation discovery, the parent is sending the class hour on the child, can look for a place to ramble, rest. " chief introduction, "Can ramble, can buy, the small elephant that can eat gives birth to delicacy is right choice. " this explains, small elephant gives birth to delicacy to serve as brunt inn and close child industry condition has very good interactive sex.
Making the period of general merchandise, luxuriant course of study felt electric business plays the impact of condition of general merchandise industry to the line. What because luxuriant course of study hopes the line leaves door store,can form an user truly is tall agglutinant, tall reflect agglutinantly one of be consumer linger time, linger time is longer, form repeatedly answer bought possibility is larger. Introduce small elephant to give birth to delicacy, respect of luxuriant course of study discovers small elephant is in time of a day of two eat, the user has what grow quite to linger time, and the growth that drove circumjacent industry condition, and user guest unit price is higher, the high grade visitor that explains the success attracted periphery group. This also explains introduce small elephant to give birth to delicacy to do brunt shop, achieved original goal basically.
Meal + make a way
Actually, meal industry condition is brought namely originally to shopping centers banish sharp weapon, and the gene that because the United States is round,small elephant lays delicacy, have quality of meal gather store, discharge entrance effect is bigger, it is the natural partner of shopping centers originally.
Should say, retail trade develops now, simple supermarket + meal has made consumer aesthetic and fatigue, cannot rise to obtain the guest's goal then through stimulating eyeball. Why? Because of a lot of supermarkets + the follow-up of meal person, say in vain continuously, do sell more it is a supermarket + seafood.
Supermarket + seafood is good do, supermarket + meal is done hard. Because former more be a value that buy a hand reflect, want to have good supply of goods only, also can accomplish. But real meal estate, its are complex degree is to do be used to the person that standardizes a supermarket is adv unimaginably. Chinese different course fastens different meal category between, management way to do sth is not identical also.
The difficulty of meal consists different area not only different and different guest group taste difference is very big, more depend on, even if same individual, differ because of the mood even in different time environment, taste also can have deviation, alleged it is difficult to cater for all tastes, the one share that just still speaks out meal course of study is difficult. To former, without doubt, the big data that beautiful group can gather for years according to oneself will make the overall arrangement of specific aim. For instance, be in without stannum, unripe delicacy of beautiful round small elephant developed dish of this locality gust to be like,be tasted soup of chop of carrot of large meatball of braise in soy sauce, sweet and sour spareribs, corn, for broad " take money " the cate experience that offers new advantage. So to hind how does the user experience of a kind of circumstance do? It is a kind of condition actually, of your home pretty good, can be I had eaten dirt.
This moment, can of rescue consumer only " rich degree " 3 words. Eat be used to see Bostonian langouste feels extremely happy at the beginning of the person of dish of the daily life of a family, but be opposite every day for the advanced white-collar of flitter, perhaps eat dirt all sorts of delicacies of every kind want to eat buccal homely a bowl of face.
In this respect, beautiful group has experience more undoubtedly, they have the data that serves 1 million class meal of Chinese to accumulate, what to eat to different Chinese this thing has result and right to speak more. Can give out through data analysis the solution of specific aim. Giving birth to delicacy without Xi Xiaoxiang, not only those who come from domestic and international disparate arrangement of ideas feed capable person, in cooking level, the meal area inside inn also includes seafood, Chinese meal, day makings, delicacy is boiled and iron plate is burned wait for different method.
Can reflect meal thinking and retail thinking difference most among them, that is " resemble large kitchen " the capacity that this each has brand backside place to mirror. Be in without stannum, "Boil like large kitchen delicacy " , "Seafood of elephantine large kitchen " , " dish of quick worker of elephantine large kitchen " wait for all to appear.
They are " resemble large kitchen " what have a brand oneself is outspread.
Resemble large kitchen, it is big data analysis substantially + own research and development (BP commodity) child. A lot of people can be equal it at the BP commodity of average supermarket, the action that points out BP commodity depends on increasing profit to wait a moment. Give birth to delicacy in small elephant actually, if your meal area it regards a dining-room as, like large kitchen this each has a brand to be equivalent to the characteristic dish in dining-room.
Of Chinese meal complex the dish that depends on it is numerous, and the innovation of exquisite individuation. Resemble dish of large kitchen quick worker for instance basis of this one product is the popular taste in big data, not be special individuation of course, can duplicate however. But the ability that the dish of research and development of this backside tastes, it is typical dining-room thinking. We can see, the poor dissimilation of a lot of person of the same trades depends on mining feeding capable person peculiarly newlier, is not dish tastes itself, this is discrepant. This kind of dish tastes the amplification of ability of research and development as small elephant dimensions, the mature future that supplies chain can produce what kind of energy, return unknown.
On put together, other new species is a supermarket + meal, the vigor that borrowing meal comes to renascent supermarket, only small elephant is true " meal ＋ " . This gene difference, after perhaps be in the maturity as each mode, poor dissimilation will be more and more apparent.
The main area of small elephant
Besides the change that can see, we should see small elephant more those did not change and the practice that continues to consolidate. Only such, we just can understand this new species that cross a boundary from meal and comes.
Say small elephant gives birth to the place with changeless delicacy below, this also is different entrant to explore the consensus that place of retail trade transition reachs.
The first changeless it is fixed position, basis introduction, without Xi Xiaoxiang unripe delicacy introduced many importer to taste, involve the whole world the high grade cate of 51 countries and area, import goods is occupied than amounting to 50% , it is with microtherm milk products exemple, introduced already famous in this locality dweller the card of home made product such as profit of degree of taller light, overhead, card person, also the Australia A2 with whole journey cold airborne chain and Korea delay the high end such as the world to import a brand, in order to satisfy the consumptive requirement of consumer diversity, internationalization.
Although move city of division second line, but small elephant serves " consumption upgrades " the fixed position of the crowd did not change, the attention is consumption upgrades, is not medium income group. Consumption upgrades mean, existence trends changes the pursuit of this kind of crowd to consumption, it is the life that pursues better quality on the whole, this also is meant, new species must have the capacity of constant change and iteration. At present small elephant opens the 4 doors store that give, represented two kinds of shop model, but do not mean these two kinds of inn model already enough.
The 2nd changeless, small elephant gives birth to Xian Jian to run the way of the unifinication below the line on the line. This also is small as round as beauty of back giving birth to delicacy natural advantage, beautiful group deserves maturely to send system and 500 thousand deserve to send army group, make small elephant unripe delicacy is having now ability honors the agreement on the best line inside course of study.
This kind honors the agreement ability, besides enhancing a client to experience, also be the shift that adds client stickiness substantially, no matter arrive,inn still is setting is in the home, consumer still is inside the radiation limits of small elephant.
The 3rd changeless, around eat weller this theme will make stereo service system. Someone says, no matter be outside sell hall feed or deserve to send excellent, beautiful group is from beginning to end around move eat this theme to be in make an issue of. The core resource advantage that this also is beautiful him group.
Accordingly, no matter small elephant gives birth to delicacy how to develop,did not come, "It is core with table + an organic whole below the line on the line + consumption upgrades (category) " these a few element should be small elephant firm content has determined in mode giving birth to delicacy, prospective small elephant gives birth to little need to do, more perhaps be to try to face more extensive crowd and setting, accelerate development rate.
Cooperate through this, small elephant gave birth to delicacy to try to assume bigger discharge responsibility with the identity of brunt inn, this also is in the future dilate and collaboration of other shopping center, laid a foundation.
Look from big logic, it seems that unripe delicacy of beautiful round small elephant and the new species before do not have essential difference, sell the innovation of field to basically make work in Yu Ling + meal, the innovation of operation depends on pace of similarly hereinafter of the line on the line. But a lot of comments also point out, the new species that come out is risked in retail trade in, besides box horse and species of Yong Huichao class, the small elephant instead that comes the latest it seems that lets person sense have not little competition ability. Where is reason? Below our cent kind can see, a kind of big enterprise in new species is traditional and retail business, they or establish new group or establish new brand, come hatch new project, the model if always brightness; Still having a kind is complete new live thing, be like a Ma He 7fresh; But the one's previous experience of small elephant and everybody are different, it has Internet gene, at the same time beautiful group has in meal industry very deep accumulate, this kind is accumulated make other new species is from retail cross a bound to arrive meal, only small elephant is cross a bound to arrive from meal retail. Of gene of this kind of company different brought influence, what perhaps can behave later is more apparent.
Above view, cast a brick to attract jade-offer a few commonplace remarks by way of introduction so that others may come up with valuable opinions, welcome to discuss!
