Economy observes group of automobile of east wind of chrysanthemum of newspaper reporter week is undertaking be adjustmented unprecedentedly, even if comes up from the surface see the course of two aircraft carrier with only industry of this China automobile end look forward to remains billows not the appearance of Jing.
On November 20, component of east wind car (group) limited company announces conformity of subsidiary of below the banner 6 component is 2 new companies. After conformity is finished, the name such as electron of transmission shaft of east wind wheel, east wind, east wind will disappear in the framework of group of east wind automobile, those who replace is limited company of system of batholith of east wind car and limited company of system of drive of east wind report. And in going 4 years, similar conformity already happened countless times in interior of east wind car.
After delaying wind transfer to east wind car with Zhu, this changes begin. 2015, the Zhuyan that ever had held the position of president of one steam group falls south wind, group of automobile of transfer east wind holds the position of Party committee secretary to hold president concurrently, and the president Xu at that time makes the same score east wind a north on, the Party committee secretary that holds the position of one steam group holds president concurrently. The strong signal that the car that exchange of this human affairs is considered as arteries and veins of these two blood to be linked together ends look forward to is reformed -- go up in the history, east wind by fall to establish and be become south one steam, common says " 2 steam " .
"Change of these a few years is very apparent, what the outside can see is minority only. " east wind is multiplied with the car a high level ever signed up for a reporter to express to economic observation. Nowadays, the reform of east wind car has installed the Chang'an car cross correlation of group subordinate with one steam group and arms stage by stage, 3 person between had formed interact cheek by jowl. And in east wind level, this giant company, be below the tide that national endowment reforms, comb a framework afresh, try to search those who find new competition age to live law.
"This since is right the response that national endowment reforms, the need that also is our oneself development " , personage of interior of east wind car observes to economy newspaper reporter says. The high level of east wind group ever said or state with certainty 2014, controlled 2020, own brand can go Home 3-5 only. Below industrial great change, east wind car can say is the first enterprise that gives out feeling of this kind of intense crisis, antedate even civilian battalion enterprise.
"Car line of business produced the change of essential sex. " Zhu Yanfeng says. But to east wind car character, its also were borne too much, regard a center as look forward to, there are all state-owend enterprises on east wind body metropolis some " short board " , also have oneself sole difficult problem at the same time. Does that reform this from why to begin a helper? The first pace of east wind is human affairs, the person arranges a thing, this job basically had come to an end 2018. And what undertaking now is " thin body " -- giant east wind, resemble the giant of an overstaffed, this makes its transition very difficult.
Thin body: Come off 4 years 67 subsidiary
"Thin body " the need that is national endowment reform on one hand, on the other hand, also be the new judgement that Zhu Yanfeng admits to future. Before 10 years, be called at that time " little handsome " Zhu Yanfeng, guide China with age of more than 30 years old " season word " one steam group develops car center look forward to, he was made at that time " development wants resist 20 years independently doleful " speech, affected generation own brand car. And now, zhu Yanfeng had new understanding to phasic judgement.
What kind of is a powerful automobile group? "Scan widely international, de-emphasis of Tian Dou of the masses, abundant develops a measure, pay attention to development quality however, position new energy resources technology of the look up before waiting. " Zhu Yanfeng says. 2018, when the United States that develops the history to had exceeded hundred years general, Ford begins to cut down the member of persons employed in succession, close a plant in great quantities, this is more tremendous to the concussion of Chinese car. And Li Shufu of auspicious car president gives out, future of global car line of business can leave 3 two judgement only, it is the crisis sense that deepened an industry more.
Shan Yu is about to come wind full building. Of east wind component come off and establish afresh, it is the be born of a kind of such train of thought. "Want to continue to solve historical bequeath problem, aggrandizement ' thin body ' deepen decompression job. " Zhu Yan Fengceng is in express on in-house conference this year.
If begin consideration from 2015, up to now, accumulative total of east wind group " pressure decrease " legal person 67, ahead of schedule half an year reachs national endowment appoint the decompression that put an amount the target of 20% . And as east wind industrial limited company is in 2017 hold water formally, east wind changes industrially make the job be finished basically. Subsequently, the reform of group of east wind automobile is reached by the watch in, begin to wait in commercial vehicle, crucial component advocate on business Wu ordinal " move a knife " .
By last year, limited company of car of China spirit of company of the commercial vehicle below division of east wind car absorbs amalgamative east wind (10 lasher) limited company of special type commercial vehicle, east wind (10 lasher) limited company of special type automobile body, subsequently two companies are cancelled lawfully; This year in May, engine of limited company of commercial vehicle of former east wind factory, gear-box factory incorporates formally, establish dynamical assembly plant; In November, have east wind wheel again 6 component company is amalgamative it is 2. In addition, group of east wind automobile is in individually board piece reduce administrative layer level stage by stage, optimize decision-making technological process.
"This reform recombines, be helpful for company natural resources optimize configuration, be helpful for the promotion of company core competition ability, be helpful for complying with an industry " 5 change " trend, make east wind be in of component industry ' small giant ' . " Zhou Xianpeng of finite executive vice-president is opposite east wind to express so at the conformity of this component enterprise. According to the program, component of east wind car should pound group of world car component 2020 100 strong. To reach this goal, more business and asset conformity still will continue.
"Thin body " the purpose is to do strong, but to east wind car, "Strong " still be a more distant term -- in Chinese native land car, "Strong " it is a target that returns have not implementation, this basically points to by the respect that use a car. The future that puts forward this year in east wind in 5 years of targets, it put forward " 3 banner, one takes the lead in " target. "The industry is banner " before needing amounting to a requirement is to accomplish a trade 3, among them, industry of company whole dimensions the 2nd, commercial vehicle industry the first, before taking the trade that use a car independently 3, before industry of automobile of new energy resources 3.
Or will rebuild brand framework
In this target, implied a few numbers. The first, say from integral dimensions, east wind should be finished 5 years in future " amount to 5.6 million surely, challenge 6 million " struggling target. The 2nd, multiply in own brand go up with the car, before if want,be being accomplished 3, mean after 5 years, east wind wants to achieve 1.2 million above at least by the sales volume that uses a car independently more even. And in east wind interior, at present its according to " 4+2 " own construction, covered " Aeolus, faddish, scene, demeanour " 4 big " wind " brand, in addition, also include to open grand of abundant of celestial bodies, east wind at present inside, what this constituted driving force of revolution is own multiply framework of the brand that use a car.
To east wind, becoming strong key is to be multiplied independently with the car. "Take the development that use a car independently quickly, want to will multiply the core ability changeover that uses a car to be market competition ability independently, form the acceleration of rapid development. " Zhu Yanfeng expresses. Making by what use a car independently on, zhu delays wind determination accomplish the whole task at one stroke. "Face a challenge, east wind has no alternative, can fight with his back to the river-fight to win or die only. " but the outside does not know, how should the east wind of Zhu Yanfeng times develop independently, what is integral train of thought?
Current, one steam group had ended its brand to unite the reform that turn, gallop the trades mark to mean last a period of time more than 5 years reform this year ends finally with failing. And one steam is big own (except the red flag) whole incorporate into administrative areas gallops subordinate, formed new one steam to take the group that use a car independently, brand framework also is differentiated afresh. Can undertake channel is shared not only after 3 old brands are amalgamative, gallop greatly also will be based on present product framework to unite model end mark, close return to gallop brand. And before this, one steam is whole system of research and development is weighed by overturn model. And Chang'an also will whole adjust again by the framework that uses a car, formed brand of Ou Shang, Chang'an, triumphant Cheng, new high end the brand framework of 4 independence. East wind also has the tendency of similar reform actually.
This year in November, group of east wind automobile plans to hold some east wind well-off with its 50% equity serve as pair of price, with 14.54 yuan / about 332 million stock that Xiang Jifa of share of price subscribe well-off goes, make comparatively well-off share the 2nd large stockholder. This means group of east wind automobile to will exit east wind well-off completely, and of east wind and comparatively well-off and joint-stock generation " scene " the possibility that the brand also had independent development. According to interior of group of east wind automobile nevertheless the personage discloses, at present scene brand still is in old own standard issues east wind. But future is met how, still very it's hard to say.
East wind is big own strategy, once tried east wind numerous and jumbled " wind " series brand is integrated, sell in a sale channel, also can develop in coordination in the respect such as component, this is weighed to cooperate with greatly independently. But after passing old conformity, the effect is not ideal. The strategy with own east wind is changing sadly undoubtedly. Zhu Yan Fengceng expresses directly, the development need of old own own perhaps strategy adjusts east wind, should be morely with the market oriented. "To at present each each of east wind advocate board piece, live in market drive and sale channel pressure is driven under, it moves toward conformity necessarily. " in be being interviewed 2017, zhu Yanfeng expresses straight from the shoulder. He thinks, future is own the line of unripe keep a file copy of the brand will be 300 thousand.
If according to this standard, rectify each in east wind at present advocate in taking the system that uses a car, return neither one brand to be able to survive, this own to east wind development posed Yan Ke's challenge. The goal that says east wind to take the at the moment that use a car independently so still is not to do strong, can rely on oneself to be in competition however " live " , this is Zhu Yanfeng hope east wind takes the first step that can accomplish with the car independently, and the brand system of numerous and jumbled is probable will be east wind will " move a knife " place.
