"Anabiosis " and " thin body " it is east wind car was mixed 2017 the two big keywords 2018.
Be in what just go 2017, east wind car realizes annual sales volume 4.12 million, rank an industry the 2nd. Its do business income and profit grow respectively about 12% with 8% , level of whole of prep above industry. This is the strength that east wind was taking profit from to put in new car with car domain last year greatly. According to statistic, east wind car was putting in more than 20 new car last year, high-end product scale grew 5.6% in, accumulative total sells 3.527 million, the 2nd when rank this domain.
At the same time more those who let east wind person feel gratified is, in commercial vehicle domain, east wind is eventually after 5 years regain industry the first, no matter be medium heavy-duty commercial vehicle, still be light card, small card, send force afresh in the round, upgrade actively replacement product, accumulative total distributors uses a car 593 thousand, grow 20.7% compared to the same period.
"Not only it is sales volume, the market had the adjustment of structure of rate, product and accrual to have huge improvement. Although do not have from go up at all achieve the advantage that faces future very firm, at least for the posture from now, we came back afresh. " Liu Weidong expresses to times weekly reporter to this.
Although east wind car failed to achieve 4.5 million goals that its decide formerly last year, but to can achieve the goal 2018, car of east wind of New Year beginning also undertook a series of adjust. This action also makes the expression below the banner not the subsidiary nerve of beautiful stretchs tight closely.
Integral sales volume anabiosises
2017 is Zhu Yanfeng advocate politics the 2nd year of east wind car, compare 2016, the development of group of east wind automobile arrived again a new level.
Taking the field that use a car, east wind accumulative total year the sale is multiplied with the car 3.527 million, row domain the 2nd, the expression of each fractionize market and industry trend comparative roughly. Those who deserve attention is in respect of car of new energy resources, car of east wind new energy resources sold 54 thousand 2017, grow 117.6% compared to the same period, outclass industry amplitude.
Exporting a domain, east wind exported a car last year 65 thousand, grow 155.3% compared to the same period, outclass industry the average amplitude of 26.6% , rank an industry the 5th, between group of 5 old state-owned cars be among the best of candidates.
The achievement in commercial vehicle domain criterion most make east wind satisfied. Not only industry of regain of total sales volume the first, its weigh amplitude of sales volume of card, light card, small card is to run more win big city, whole presents the evidence that whole anabiosises.
The growth of sales volume sends force in last few years besides car of profit from east wind independently besides edition piece, joint-stock board piece expressional hasten is firm the main reason that also is promotion of its profit margin.
Among joint-stock brand, it is better that quantity of produce and sale of east wind day, income, profit all is finished, among them sales volume breaks through 1.12 million, soar compared to the same period 10.6% ; This cropland is in east wind produce success of 700 thousand sales can be broken through on the foundation of 510 thousand; Divine dragon company and east wind Yue are amounted to case inferior bring about concussion as a result of the respective element before this, 2017 second half of the year also has a series of reform and improvement, eliminate department of inside and outside hard all sorts of adverse elements, sales volume is in the fourth quarter appeared last year pick up.
Dimensions of sales volume of east wind Reynolds promotes quickly, annual sales volume already achieved 72 thousand at present, service advantage has bigger improvement; Nidi of humble of east wind flower overfulfils sales volume target, increase a standard of prep above industry.
Multiplying independently with board piece respect, east wind Aeolus changes the strategy to give priority to a line with platform, modular make prop up, the product enters 3 periods, realized product strategy to upgrade. Sales volume of east wind well-off and profit all grow considerably, sales volume of 580 accumulative total is in scene the rank in own SUV model the 8th.
Steam of east wind willow is faddish double T product appears on the market, all-around the demand that contented user upgrades, sales volume picks up faster. East wind starts day sales volume growth is rapidder, benefit has relatively improve substantially, in the meantime, modelling center throws operation, modelling whole develops ability to promote further.
whole, each subsidiary and brand all present the different evidence that anabiosis and sends force below division of east wind car, this already profit from before this big the own, strategic principle that cooperates with greatly is directive, also be Zhu Yanfeng at the same time advocate politics since carry out all the time carry out have the courage to think the act color that dare do.
Change to begin from interior
From east wind car the integral expression 2017 looks, independently edition piece still is short board, take the field that use a car independently especially.
Respective and own brand is in group of the steam on photograph comparing, wide steam group and boreal steam group to be behaved by what use car market, the east wind of east wind car multiplies performance of the company that use a car to still cannot make Zhu Yanfeng satisfactory.
Times weekly reporter learns from interior of east wind car, east wind is undertaking large-scale human affairs one round adjust by near future of the company that use a car, use contest to hire mount guard means to undertake adjustment to middle-level post. Of be the first to be affected is sale branch, if the person that in-house contest is hired is unqualified will beyond hire means fill vacant.
Afore-mentioned in-house personages express to times weekly reporter, be in early last year on December 27, east wind held in-house meeting by the company that use a car, release chief inspector of sale ministry large area to commercialize anthology match and commercialize performance firewood fulfil to reform scheme, express to will be chosen publicly hire large area chief inspector, selling manager, carry out commercialize performance firewood fulfil, change before traditional state-owend enterprise decides firewood to make way.
All the time since, east wind car with its group of his 4 old state-owned cars lies differently at, below east wind banner board many and broken. God of ahull of east wind banner, faddish, scene, start several brands such as celestial bodies consistent, although respective fixed position is mixed,emphasize particularly on different, but the possibility that go up at all or is reserved in competition of a person of same business.
This also is Zhu Yanfeng the choice undertakes product strategy upgrade to east wind Aeolus above all, in order to pull open the main reason of the gap that with its he figures a brand. Meanwhile, upgrade in the product after the job reachs the designated position basically, corresponding sale system also wants with when all is entered, the contest of ministry of inside and outside on the sale station that just had this one round accordingly hires mount guard.
Be in than Xu Liuping the bold and resolute of one steam group, expression not the east wind car of common also undertook last year a series of adjust and reform.
Divine dragon company is adjusted for level sex, the east wind that is located in Beijing beautiful change answers the message of Wuhan to cause inside and outside of course of study to pay close attention to extensively for a time; Several enterprises undertook interior of group of east wind automobile a series of human affairs is adjusted hire with contest, connect even with advocate the driving force of revolution with estate not big concern is industrial limited company, begin to fulfil first contest to hire mount guard personnel to match as much.
Afterwards after one steam, group of east wind automobile also set foot on the road that radical form changes. The reason is very simple, it is better that Zhu Yanfeng hopes east wind car has stronger performance.
Continue 2018 of thin body
Although integral case is good at one steam group, but having similar one's lot with one steam group, the orgnaization that group of east wind automobile is faced with overstaffed likewise, complex system and low communication efficiency, because this ability need undertakes a series of adjust with thin body.
East wind multiplies Liu Hong of general manager of the company that use a car to be mentioned on the in-house conference before this, the open contest of large area chief inspector hires this second sale department, it is the first pace that the company reforms only, also be company reform is pilot.
Can associate from this, after this east wind is multiplied after using a car to be behaved somewhat in sale level, further innovation is adjusted meeting subsequently and come.
From last year on November 30, motor Corporation of former east wind issues announcement external, formal more the name is limited company of group of east wind automobile. This means east wind company to go administration is changed, to the reform that commercializes face about pace will be accelerated further.
From the point of current show, zhu delays the train of thought of wind or concentration develops advocate course of study, come off gradually irrelevant avocation. the socialization attribute that belongs to reach every aspect of a matter of large and state-owned company originally, progressively reel off raw silk from cocoons pares chrysalis ground comes off go out.
Zhu Yanfeng expresses to times weekly reporter to this: "The transition that current company's basiccest problem is pair of automobile industries upgrades incommensurate. We must abandon thoroughly the idea of emersion fast growth and old logistic thinking, be brave in to break solution issue with new thinking, had entered col. Had entered col..
As we have learned, is train of thought of east wind reform: ?
In fact, if establish room, medical treatment, communication,come from each industries in the light of what the banner falls, generate electricity, the avocation such as property, group of east wind automobile has come off stage by stage and change the place of respective domain.
From the point of current condition, group of east wind automobile adjusts the expression after reaching the designated position to be worth to expect.
