Fourth teacher,
Why the client that I encounter very " bad " , either all the time bargain is not bought, it is the activity is invited put my dove about, some prices had given minimum price, still blame me not honest and kind, I broke down quickly really occasionally!
I believe above this paragraph of word, should be the aspirations with a lot of advisory sales, automobile industry competition is more and more intense, this kind of competition not just the competition that a business encircles consist in, we still are in and be the same as a city even, with province, whole nation, the car person of the same trades of complete Internet compete.
Below the big environment that in this kind competition turns white-hot, the information that your client obtains is increasing, the phone that get is annoyed more and more frequent.
When more and more information and frequent ado emerge to the client's brain, the client does not know how to make choice, so client can more and more " bad " , and we just are this plant bad only then the person that make tomb figure.
There is a buccal howl in 80 time family planning before: The times differred, the men and women is same! , if this word is put today to sell a profession, can cry: The times differred, the method is different!
Regard a sale as adviser, if you return the old way before edge in order to, your client can more and more " bad " go down, you are helpless however.
Eat population bonus time to leaving us far before, the management strategy of 4S inn future also is being changed stage by stage.
Why can look forward to of car of very much now new energy resources, Internet car look forward to choose establish channel oneself? A variety of amalgamative hearsay that why can look forward to of large group car come out ceaselessly? This just also explained the management mode of prospective automobile industry meets those who produce world-shaking to change.
Before is to slaughter a client, now is to raise a client, it is one knife in order to came round, knife knife is deadly, now is to resemble ancestor be being raised euqally, raise bad, what the client runs is rapid.
But our sale adviser is raising a client with the method that slaughters a client, this kind of deep feeling that just had preamble front so and but, slaughter client and raise a client to have very big different, slaughtering a client is it is a center with you, raising a client is it is a center with the client.
To today, a lot of sales, very much even storefront has not turned this turn comes, still be a center with oneself!
Will tell from big trend, fourth teacher thinks automobile industry of future has the following characteristics
1, the publicity of information is transparent it is the cornerstone that future clinchs a deal
4S inn serves as the deliver person of value, between located commercial pattern, the management means that often uses is information asymmetry, but as mobile Internet arisen, the amount that gets in information between person and person, speed, pulling stage by stage on channel close, if still use the means of information asymmetry to earn profit, harder and harder in commercial world of future
The industry of contrary future is actually how the biggest the publishs you foundation information that turn and side client are custom-built oneself private information, so called the fundamental information that publishs you, it is to make a client the biggest change the pull current Cheng that understands you, craft, even material, make a client more trustful to you
And help client is custom-built and private information is, the be fond of of basis client makes the product that makes him client, make the product is provided more thereby individuation and private change, this is the general orientation that prospective product makes.
2, of value appear to moving toward diversification, individuation
From the point of view that value presents, onefold product value cannot have satisfied the client's requirement, of value appeared to change brand value from product value, storefront value, individual value, social value, the product is a little respect that value appears only, and this respect future can is worth by brand price, the integrated value annihilation such as individual value, social value.
3, the service is no longer say on the mouth, however the investment of true gold silver
We are mixed to the acknowledge of the service previously the action is to stay in oral on, beautiful money buys so called satisfactory degree is occupied, and evaluation of the following service spends money to also cannot be bought.
The observer previously is media, evaluate an orgnaization, present observer is consumer, consumer can is opposite through mobile Internet your service undertakes evaluating, this is the public praise that we say.
Customer evaluates your service previously without channel, what consumer will evaluate you in much channel after is same a service, the service that did not come so, beautiful money buys public praise, the day that produces false news is gone forever, want to spend idea really, spend energy, beautiful money goes how serving a client aspirant travel is devoted.
4, gregarious attribute of the person, the gregarious attribute of inn, the gregarious attribute of the product is being delayed in across explain
The product has been delayed from onefold value attribute explain turned gregarious attribute into carrier, and consumer buys a product in a storefront, the product itself that needs not just, and the gregarious topic with still need to be brought through the product certain.
Product also from the service the article at the person, turned join person and person into the carrier between, the meaning that prospective storefront exists does not depend on showing a product, service user, became a gregarious platform however.
5, sale adviser of future is a sale no longer, more resembling is a stylist
Future, sale adviser is absent onefold it is core in order to sell, content couplet net, the ceaseless development of car couplet net, can let a car turn a control of net of whole thing couplet into carrier.
Car also from carry a person purely to carry content function Yan Shen to give a lot of new functions, toward small go evolving, the car is a mobile phone, toward big go evolving, the car is the control platform that domestic belongings tastes.
Adviser of the following sale will be absent pure sell a product, turned domestic thing couplet into the stylist of the net however, how does side client match the appropriate model, appropriate furniture, TV, freezer, washing machine, family that lets a client to enter period of content couplet net for carrier with the car.
This is the acknowledge that fourth teacher changes to prospective automobile industry, may not is correct, also be to guess more very, but future had come really, had appeared when the event that transforms human gene, what is still having cannot appear?
