Today when now, no matter be a line,go up or below the line, numberless as the sand of all kinds product, color, design, price, let consumer instant be immersed in a kind simply " the Eight Diagrams blast " in, namely " choose integrated and difficult disease " .
Yes. Different price, similar pattern, brand, and the sale pattern with similar height- - " of type of ego cry out peddle " .
Now, no matter be street edge inn, still be electric business platform. . . . Its it may be said is everywhere is seen, everywhere can hear this kind " good news " publicize and recommend.
Now, why the product is richer and richer, the buys efficiency and product sale of consumer is changed, be in however instead drop ceaselessly?
What is the reason?
Devoid difference → and contest taste the choice cost that lay between advantage → to raise an user greatly without apparent difference area.
Value faintness → blindly price comparing goes all out (rip force) → is as bigger and bigger as the chasm between the user on value link.
→ of pain spot indolence is developed with enterprise perspective / design product, did not have an insight into truly as real as what solve an user pain spot.
The sale thinking that links unhook → company / politic more and more solidify, conservative, when failing to reach catch consumer new demand effectively to change, produced unhook with dynamic market and user.
A lot of products fail to be cut effectively (open) the market, its prime cause, depended on breaking away from user place to want contented real pain spot. And industry employer (product manager) people, however ground of be content with one's lot uses ego " urticant dot " (the products plan that close / the function appeals to beg) , replaced an user subjectively " pain spot " demand.
With respect to following faces this dawdler gets up " god implement "- - alarm clock, sheet is told from the angle of products plan, it is apparent making a product with enterprise ego perspective, next of assume sth as a matter of course think can help user solution remember a bed anything but " pain spot demand " .
And these enterprises (product manager) think oneself resoluble " pain spot demand " , from consumer or user angle for, not be completely however so one and the same, of course, such product, also won't get finally the welcome of user and market.
Why?
Because of real pain spot demand, it is to result from comply with user intelligence to be jumping-off place, is not an enterprise think consumer will be compliant oneself oneself (the first instinctive → that disobeyed an user is not not to remember a bed, do not need such getting up to wake means up however) .
Good, so we will analyse below, this " dawdler gets up alarm clock " , why to say it did not solve the real pain spot of the user?
Dawdler gets up alarm clock attribute / double foot of functional layer → walks above 3 seconds just can let be troubled by a bell / music stops.
Before the → that the user wants is making the motion that this 3 seconds get up, need a seasonable sex cause motive (the problem that how solves 3 seconds to rise) .
Apparent, what the user needs is not a such functions " dawdler alarm clock " , want to make him fast escape however comfortable warmth by the nest before buy reason, namely the pain spot mining of the user cuts the entrance.
Does that want how to you just can dig the pain spot of disinter user?
Find these problems as follows first (user pain spot) , defeat solution next again one by one.
1, the user is personal the problem → that feels very bemused does not remember a bed;
2, how does the solution → with be found better rise immediately;
3, of the problem → big Leng Tian that feels special anguish should have early bed;
4, encounter very trouble and the problem → double foot that produce an obstacle put the ability on cushion to let be troubled by a bell stop;
With what method will solve?
Do not remember bed → interest wakes up → to rise early, height of stagger morning shift blocks a car up, do not be late deduct pay.
How to rise immediately → of → interest link installs → of ceremony of attribute translate into with male / the music that cummer first time hears together serves as get up be troubled by a bell (every decide bit of noise early to rise, form a ceremony to feel) .
Value of → of early bed obstacle changes → to aid a person to escape since bemused (vexed) → ego wakes up → to have early bed, it doesn't matter is alarming, the person that has prospect truly is won't lazy bed.
Real pain spot is dug, not be enterprise flatter oneself will satisfy with product function possible. Pass the daily to the user life, job, discovery in giving the of all kinds and real problem that encounters all right however.
If a lot of new users are buying a way by implement when do not know how to be installed, if you are rolled out product (road by implement) , offerred " 3 paces are goofy type " automatic setting function. So, this [3 paces are goofy type] set pattern, solved an user not to know to set the parameter, pain spot issue that how uses quickly namely.
Become jumping-off place from the real problem that solves an user when you when, the product that is you namely found real development / sale direction, also give mining the real pain spot of the user at the same time come out, that doesn't He Chou have good sales volume?
Do you feel the pain spot demand of the user basically is reflected in where? The welcome leaves a message beneath speak you to be opposite [pain spot is dug] understanding.
