Chinese business signs up for / Chinese dealer network (reporter Zhu Mengqiu) recently, net of Chinese judge copy clerk made public elegant Shi Landai (Shanghai) trade limited company (the following abbreviation " Shanghai of elegant Shi Landai " ) accuse Hangzhou actor buys limited company of science and technology (the following abbreviation " Netease take an examination ofing is pulled " ) dispute of enroach on trade mark right case, this one act pulls Netease take an examination ofing the brand tort with elegant Shi Landai dispute and with Canadian goose between " true and false " commodity decides contend for pullback afresh the public at the moment.
Chinese business signs up for a reporter to pull in-house know from Netease take an examination ofing, netease take an examination ofing is pulled with elegant Shi Landai the litigant dispute between Shanghai has been reached reconcile, official message will be in before long hind announce.
Netease take an examination ofing helps issue ceaseless
As we have learned, brand tort case rules the book shows, in July 2018, elegant Shi Landai sues Netease take an examination ofing to pull reach Netease (Hangzhou) network limited company (the following abbreviation " Netease " ) , ask Netease take an examination ofing is pulled stop to carry out enroach on instantly " M? A? C " the behavior of trade mark right, include but not the product that be confined to stops a sale to violate experience case trademark, the supply that announces tort product catenary or origin, ask the accused instantly product of tort of destroy by melting or burning, because compensation encroachs trade mark right to give the pecuniary loss that accuser causes 1 million yuan, and accuser is investigation and the reasonable charge that check tort behavior place arises 200 thousand yuan. Besides, the defendant that includes Netease take an examination ofing to be pulled inside wants instantly product of tort of destroy by melting or burning, should successive 30 days publish apologetic statement publicly in media.
This incident is OK restrospect to in Feburary 2018, the disappear in at that time assist reported double 2017 11 networks shopping investigation experiences a condition, announced 93 to cross condition commodity among them, involve a brand 73, the result shows, netease take an examination ofing pulls self-supporting elegant Shi Landai " small palm bottle " for fake. As we have learned, in disappear assist be to pass Shanghai of elegant Shi Landai to have identification, and latter is the total representative that elegant Shi Landai is in China.
However Netease take an examination ofing pulls pair of this results to be not approbated, state this orgnaization does not have appraisal aptitude. And via the whole world accepted authority examines, appraisal, test and attestation orgnaization SGS detect maintain than be opposite, 15ml" of small palm bottle is the frost of elite of ministry of eye of ANR of " elegant Shi Landai that Netease takes an examination of the carry out that play place quality goods.
Take an examination of the feedback that pull to Netease, elegant Shi Landai and in disappear assist the respect does not have a response. Then, netease take an examination ofing is pulled be in again will medium June last year disappear assist, black sues Yashilan to ask to its delete experience case to report and publish an apology to state to the court, recoup its loss 21 million yuan. Subsequently, elegant Shi Landai also is pulled to Netease take an examination ofing put forward countercharge.
The court decision has not gone out as a result here, netease take an examination ofing is pulled with what a paragraph of music spread out to fold between Canadian goose " true and false " appraisal story.
In December 2018, consumer says to pulled the price with 5567.04 yuan to buy Canadian goose eider down to take in Netease take an examination ofing, but via holiday of check of Canadian goose government channel is maintained is fake. Subsequently Netease take an examination ofing is pulled express, course interior and Canadian goose government are double check, affirm platform place makes work Canadian goose is quality goods. Netease take an examination ofing is pulled in still saying to will complain technological process of appraisal of Canadian goose brand opaque.
However, classics Canada goose government the 3rd appraisal, before maintaining, two results all are " blame quality goods " .
But not long ago, the thing inverts again, hangzhou city bank river region market supervises management board disappear to protect central director Pan Jie to express, consumer pulls appraisal of bought classics of this Canadian goose to be quality goods from Netease take an examination ofing.
Hide rear channel contends for battle
It is Shanghai of elegant Shi Landai or Canadian goose no matter, the issue that helps with Netease take an examination ofing exposed the channel between straight battalion of a brand and agency to contend for battle essentially.
Net classics company - Lei of director of research center of electronic business affairs, researcher Cao thinks, shanghai of elegant Shi Landai is pulled with Netease take an examination ofing is sale channel, existence increase competition concerns between both. Did not take an examination of the case that presses accredit to fall to Netease in elegant Shi Landai, the product that Shanghai of elegant Shi Landai helps Netease take an examination ofing sale decides for fake also give no cause for more criticism.
In addition, integrated Canada goose incident can see, netease takes an examination of the goods supply of goods that help to be not the accredit that comes from brand business entirely. But the brand merchandise of imperscriptible accredit is not certainly " blame quality goods " .
As we have learned, the origin channel that the sea cleans out commodity may not be the official authorization that carries a brand, the goods that its sell is overseas edition more very, put in difference with domestic version, but the commodity that is this brand likewise, this kind of circumstance can not explain even if " blame quality goods " .
Net classics company - Yao Jianfang of analyst of department of rights and interests of law of research center of electronic business affairs thinks, "Because include cosmetic of a few big shop signs at present inside the difference of brand accredit system with domestic and international commodity is bigger, some brands mind quite to the phenomenon stringing together goods of domestic and international different channel, and the price that steps sale of platform of condition cable business and shop sale price are compared low, because this is thought by the brand enroach on its price balance. And the brand representative of partial home and agency are right also cross condition cable business very dread, do not approbate the sea to clean out commodity to be quality goods. Do not approbate the sea to clean out commodity to be quality goods..
"Abroad brand lost territory of recover of square pressing hope, contract and aggrandizement channel canal accuses in order to realize a profit the biggest change. Cross condition cable business platform criterion risk one's life protects medium of communication, can be to lose core competition ability otherwise, go losing customer even. Platform used a brand square cheese, both and inevitable meeting stands in contrary, become interest competitor. As to the means that defeat solution, one kind is the brand just is reached with platform consistent, to travel. But this kind of means is in real operation feasibility is not tall, more still is the condition of strife openly and secretly. Want the situation that defeat solution, at present best method is administrative interpose. " Cao Lei says.
Ning Bo is versed in city of Zhu Qiu of limited company general manager also expresses trade newly eastward, cross condition cable business to develop to revealed an a lot of problems 2019, netease take an examination ofing plays incident special typical case, it is the problem that commodity supplies chain substantially, of the interest that brand Fang Hequ contend for, the interest that what damage finally is consumer and cross course of study of condition phone trading company to develop. "Settlement way actually more should rely on government and administrative force, more those who refine cross condition commodity is superintended and punish strength. More those who refine cross condition commodity is superintended and punish strength..
