As the rise of Chinese affluent group, luxury consumption has become everybody to buy the main component of article.
Last week, bain released " market of 2018 China luxury studies " report. 2018 Chinese luxury has been the 2nd year growth maintains in 20% . Sale amount of China was 170 billion yuan last year.
A what kind of concept are 170 billion yuan? Bain feedbacks, 23% what China holds world luxury to sell share, it is the country with global the strongest purchasing power, what be next to China only is the United States, 22% what hold global market.
Next whole Europe market goes of time specified number occupy than 18% .
Want to know, 2000 when, chinese luxury buys an amount, 1% what hold global market merely. Outback market 2011-2016 these 6 years maintain basically control in 110 billion yuan.
Sold data 2017 also just 142 billion yuan. Used a few years 10 namely, become luxury purchasing power very quickly most powerful nation.
And, bain is forecasted, 2025 Chinese data will continue to expand, occupy will be close to than predicting 50% . Predict to will have about 610 billion yuan of market dimensions of the left and right sides.
Luxury sold data to have a driving data growth 2017, but this does not express, 2 this years Chinese purchasing power just begins promotion.
Chinese government begins to execute to sale of on-line individual network register make and levy is a significant turn.
A lot of people want to buy luxury to may carry the goods that buys on sb's behalf to be able to buy price material benefit previously. But severe superintend under, a lot of buy on sb's behalf begin to abandon or register company legalization. This provided the support of the quantity with respect to the growth that is data.
And be being adjusted what import custom duty at present ceaselessly also is a fact, milk powder, headgear, cosmetic, car waits a lot of a lot scope a moment relative still big. The price of foreign luxury and home tends gradually consistent, nature of a lot of people is not willing to buy on sb's behalf, far perhaps cross the seas and oceans to purchase.
And investigation shows Bain, the age that basically buys luxury person in Chinese market group be in 23-34 year old interval, and this part philtrum exceeds 70% him under one's name has a house. The person of 57% is parents is aided financially buy.
Explain, the average age of Chinese luxury consumer under world other area, millennium generation remains the main impetus that Chinese luxury market grows.
No matter be to buy a house, still buy luxury, the help that the person with much half is family just is finished buy.
Of course, there is no lack of a lot of effort earn money the middle class that oneself buy luxury, and this group is in slowly grow in quantity. Their itself income is higher, the joy that capable also beautiful money goes enjoying luxury to bring, happiness is enjoyed.
And in the channel in the sale, buy on consumer line also become main source. Consume progressively change of the habit as everybody, a lot of people can choose electric business to go the product that him choose and buy admires in the heart, and these luxury also begin to transfer sale key part to the network.
2017, buy on extravagant ticket line of China occupy than for 9% , there was the growth of 27% 2017 quite, and basically be cosmetic this one. Show customer or be willing to choose a line to issue hypostatic inn to undertake buying goods more.
A lot of people may see ad on the line, see objective just may be met below the line more be at ease. After all mimic is very much still now, can not distinguish certainly on the line come out. Perhaps calculate the flagship store that there is luxury on the net, but still be willing to hand in money skill to deliver the goods single-handed more further.
Bain's report still points out, the male of consumptive prep above that the female gets on in luxury. Of the lady category such as the female's cosmetic, female outfit, gem add fast exceeded other category, growth of category of this one conventional woman exceeds cosmetic 25% , and by the wrist of male consumer dominant watch category grows criterion under 10% .
Of course, serve as luxury likewise, each growth or each had last year different. Certain the well-known trademark of big shop sign is added fast more than 25% , and some still is less than 10% .
The fashionable and extravagant brand of before income ascend body 20 is medium 2018, prep above of outstanding achievement amplitude 25% with under the brand of 10% it is 1:2 than making an appointment with.
Want to gain the market share of 1.4 billion population of Chinese of course, be about to learn mainland to change, because consumer can become more and more captious only.
But consumptive ability also is met taller and taller, how had held their demand on sale so, it is a technical problem.
Consume main force to Chinese luxury - millennium generation people, they are more loving at " vogue " , " street is recreational " , " trendy " and " when season " product. They hope the appearance that passes extraordinary will show his unique individual character.
Numerous the extravagant brand that acquires successful sale outstanding achievement, after be being changed through mainland, some blends in athletic wind, street wind and recreational wind to aim at Chinese millennium generation to consume a group.
For instance Balenciaga (Parisian old and well-known family) the series of Triple S sneaker that roll out, louis Vuitton (· power ascends Louie) with wet card Supreme wait jointly, in Chinese market wide suffer reputably.
And consumable card business points out come, the age of Chinese luxury consumer under global level, also because of this, chinese market can admit the concept of different and extravagant brand with opener state of mind.
And this favour data predicts China will buy the luxury of on the world 50% 2025, true whether reach this one level, have latency time only examine, can say only to these brands everybody more and more the habit is had, is not to become tall cannot reach.
Add TOP50 of global luxury brand
