Oh, was opposite, tai'an does not have Woerma!
But many Tai'an people,
Go Jinan Wo Erma sweeps money!
Recently, many to the sunshine austral Woermaji the client of new way inn discovers, the goods shelves in the supermarket is empty also do not see filling money, subsequently the accused knows this inn to will close this month. This Woerma, the inn of the 2nd Wo Erma door that is the Jinan after inn of district of afterwards spring city, practice up to now already 5 years.
Neat Lu Wan signs up for reporter Zun Qing to photograph
Notable is, this is not vast supermarket head removes inn in Jinan.
Vast supermarket closes after all one after another is not ground connection gas is helpless exeunt, be still an epitome of atrophy of whole of hypostatic retail trade? The reporter undertook investigating to this.
A lot of employee had left his post, this lunar the middle ten days of a month put up the shutters
On May 2, in inn of new way of Wo Erma sunshine, in so big supermarket, client sparse, it is old people more in commodity of low of choose and buy.
Upstair commodity area, 0 medicinal powder the staff member that come loose is in more prattle, although the goods shelves of the supermarket and shop had been not removed, but a lot of already empty. The food of 3 buildings, unripe fresh area more cold and cheerless, the product of sky of many carry out already filled no longer goods, the only cold fresh food in cold ark, also breed is not whole.
Neat Lu Wan signs up for reporter Zun Qing to photograph
Almost commodity is being hit fold, the member that the supermarket receives silver introduces, be in recently depreciate greatly, around consumer takes the advantage of this opportunity to purchase. The staff member of information desk confirms, wo Erma should remove inn really, just did not issue announcement external, be in surely first the middle ten days of a month will close store in May. This staff member says, "If gift card was not consumed, can continue consumption of inn of fontal city district. Can continue consumption of inn of fontal city district..
Subsequently, neat Lu Wan signs up for a reporter to try to contact controller of area of Wo Erma Shandong, this controller reply says, "Do not have information to be able to be shared at present. " Woerma (China) government-owned net shows, wo Erma shares 8 doors inn in Shandong, jinan, Yantai has two store respectively, rich of lane of Qingdao, Wei, Zi, aid has each rather, inn of Jinan sunshine new way still is among list.
The reporter understands, a lot of staff members of inn of new way of sunshine of fertile Er Ma had left his post, present employee has many it is casual. As to the whereaboutldirection of surplus goods after put up the shutters, a staff member expresses, can retreat toward Woerma other branch continues to sell.
The cooked food that combines this locality taste is little, favourable strength is not great also
Although back exceeds the super community sunshine of 30 thousand dweller 100, but person of inn of new way of Wo Erma sunshine is enraged all the time not tall, besides periphery still has two silver hair of a supermarket, big profit and supermarket of a China couplet, this lets Woerma live in crack all the time.
Neat Lu Wan signs up for reporter Zun Qing to photograph
In Jinan, large trade exceeds besides silver of this locality brand, China couplet, still headquarters of China north division is set in the hair of Taiwan brand big profit of Jinan, right foreign brand remains Woerma and domestic Le Fu only, and this two vast supermarkets all the time not lukewarm not fire, hold the Wo Erma store of market of gold of fontal city district repeatedly, existence feels not strong also.
Handle way of all previous hill together, be apart is not worth the big profit hair of two kilometers and domestic Le Fu, it is two kinds of picture completely. Whenever holiday, big profit sends a parking lot to want platoon leader team, and domestic Le Fuxian has such setting to appear.
Ms. Peng is lived in long fill a village, although the home is happy blessing is closer, but she or seek far and neglect what lies close at hand go big profit hair, look big in her embellish is sent more " honest " .
Wo Erma's fruit is very fresh, the beverage of domestic Le Fu is very cheap.
But relative to Yu Darun hair and silver, they some not ground connection is angry.
For instance cooked food area, wo Erma's cooked food slants overweight is baked, fume, taste apt type of another name for Guangdong Province, and sort is not particularly rich, but
The cooked food sort that big profit sends is all ready, also more the taste that accords with Shandong person, "Mix for instance cold dish very heal up, cooked wheaten food is very rich also.
A few native land supermarkets have mainland to change the trend on brand sort.
For instance day turns a product, domestic Le Fu, Woerma is given priority to with international brand, connect a few masses brands of domestic, for instance easy is overcome, 6 treat surely, Jindian toothpaste, find form very hard.
Bumf kind, domestic happy blessing and Woerma imprint with heart photograph, Vida, cool breeze is given priority to, and silver-colored send with big profit, even advocate hit Shandong mainland brand suitable Qing Dynasty is soft, silver-colored a favourable sales promotion that the supermarket still rolls out great strength for this.
In big profit hair, cooked food occupied very large area, shandong person is given priority to with cooked wheaten food, sell the everything needed is ready such as the deep-fried dough cake inside field, steamed bread, steamed stuffed bun, steamed twisted roll,
And in sunshine new Luwoerma, cooked food monarched only a small area, money amount is not much also.
On the price, big profit delivers some goods often is to be the same as a city of the lowest in a few big supermarkets, 51 during, silver-colored send with big profit energetically sales promotion.
Door inn did not purchase right, response is slow break away from this locality demand
Actually, put up the shutters of Jinan Wo Erma is this year only tide of Wo Erma put up the shutters is a bit very small mediumer. On January 15, 2016, wo Erma announces external 269 store will be closed inside global limits, among them inn of American native land door 154, overseas market 115. It is Woerma not only, domestic Le Fu also closed 30 doors store 3 years in China in the past.
As we have learned, the constituent framework of Wo Erma and domestic Le Fu more centralization, door inn did not purchase right independently normally, purchase what goods, purchase through what channel, consolidate a decision by headquarters. Can concentrate countrywide resource so, overwhelm the profit of the supplier lowest, but because this decided the kinds or types of goods in the supermarket,also give priority to with national global even brand, break away from demand of this locality market easily.
Vast supermarket has this kind of feeling generally, because their change is too slow,be actually, vast supermarket is enmeshed in international all the time in the breeding ground of top-ranking big supermarket, hit false policy not to understand to legal laws and regulations of place, profession, have an accident to also do not have the public relations branch that can answer actively. Additional, vast supermarket manages special intensive to change, all problems should report headquarters, go up with the place join very slow, be managed even and purchase do not break up.
Convenience store opens a doorway, big supermarket need not go
Although Wo Erma closed one door store in aid, but a person engaged in some particular pursuit of life of large supermarket beautiful and Mai Delong came, big supermarket of this undoubted can farther aggravate is in the fight closely of Jinan market.
Neat Lu Wan signs up for reporter Zun Qing to photograph
Although some big supermarkets still intensify layout in Jinan, but a lot of housewife leaving them further and further.
1. village delicacy exceeds convenience inn to become shopping first selection
A lot of youths do not like to run very big supermarket of prep so far as shops, the convenience store that corner manages helped them solve big problem;
They do not like to cook, convenience inn has convenient food to offer.
Price and big supermarket keep balance basically, variety is rich also.
Supermarket of 2. perpendicular domain also is popular.
Buy cosmetic to be able to submit official family name now, goods of the baby that buy a parent can go Mu Ying interlinks inn, buy snacks to be able to be crossed condition the inn that keep tax. Still have supermarket of a lot of Korea, management Korea imports a product.
Business of cable of 3. young consumer preference
The vegetable of market is fresher than big supermarket, convenience inn buys commodity enough, other shopping report trader were solved. 2015, stannic survey shows Mai Ken, in crowd of Chinese Internet consumption only 16 ％ shop in hypostatic inn.
Traditional business exceeds stare at profit not to consider to consume heat only
Traditional and large supermarket manages an ideology special become rigid, they do not go to those who study consumer appealing to beg, do not go discovering the consumptive heat on the market, still adherence which product gain is bigger rake-off more management ideas.
Before this, traditional market in terminal retail market has very speech to counterpoise, they were used to this kind of attitude that overrides at the supplier, be willing to sell those prices more so cheap, sales volume the product with big, high profit.
Typical case is large supermarket look for chapter grave green Chinese onion hard unexpectedly. Big supermarket sells price of common green Chinese onion low, profit tall, trade price of itself of chapter grave green Chinese onion is high, reentry supermarket, price became high common people is not bought, price became low the supermarket disrelishs profit thin, so the supermarket considers far from.
Large supermarket should break through current difficult position, put up the shutters stops caustic, transition is bought, quickening the touch net, collaboration that cross a boundary is the main outlet that save oneself. Or turns for large trade synthesis, or becomes 24 hours of convenience store, BC kind door inn (show business area is in normally 300 - the 1000 medium-sized supermarkets of smooth rice) vivosphere is compressed further.
Neat Lu Wan signs up for a reporter / Zhang Yuyan of Ren Lei Lei
