1999, inn of the first 4S of Chinese - wide steam sale of the first engage by special arrangement serves this cropland car store start business, mark China car is sold and serve the 4S inn times of make one's bow, begin people to buy a car from at that time, safeguard regarded first selection as 4S inn, each 4S inn of old brand also resembles be in like emerge home appears quickly, end 2018, china has store of nearly 28800 4S, for covering 97 cars brand.
As automobile industry rapid development of nearly 20 years, 4S store opens more more, what the competition that car sale carries also adds more is intense, the 4S shop that visits to today to be the same as a brand with the city is more than, mutual the competition between, the competition between the brand lets car of most 4S inn sell end had been small profit it is negative benefit even, had inside the industry then " the sale does not earn money, there is inn after relying on carry out completely " say so, car even if lose money in business also should sell outside, because just had sales volume,retain quantity, had retain the pull in quantity after the meeting that measure ability has carry out, the profit after having pull in to measure carry out just had safeguard.
And this thing enters illicit home car time does not calculate among life of numerous common people long, the corporeal standard of living of the people that adds country also is to was in nearly 20 years to get rapid development, car culture of home also does not have Euramerican and same maturity, so car this thing people treats it as not simply is a vehicle, it is to resemble baby be being caressed euqally more rise, go on time 4S inn maintains fixed conserve, for fear that slighted this baby, be consumer the enormous value after such idea let car dealer see carry out, and the most crucial is, consumer counterpoises without bargain after 4S inn makes work, family " manufacturer stipulates the whole nation unites valence " can reply you, you do not accept that to go, go out repair, you dare?
"Can afford, raise do not rise " make car of home of a few illicit advocate the bewilderment in the heart, once went out to be protected character period high spare parts cost is the expenditure with not small brushstroke really, especially a few luxurious cars, (before remembering, be in inn when snow the happy to dance with the glad manager after carry out, talk about again and again is returned to wear in the mouth " this falls to have accident car eventually, have production value " without language... ) 0 whole than tall fearsome, "0 whole than " coefficient is truckload price of all fittings that assemble a car and truckload the per cent of sale price, the delegate is in truckload below the premise with fair value, 0 whole taller than coefficient, on behalf of its maintenance cost also jumps over tall;
Graph data comes from net of insurance guild official on
A Beijing runs quickly GLC0 is whole than achieving 667% , can buy the tears open component to sell earnings fund of this car that is to say 6 GLC new car is much still, not only car of a person of extraordinary powers is such, car of economy family expenses also is such:
Graph data comes from net of insurance guild official on
Fall in such big setting namely, the demand of the forestall after consumer breaks 4S inn to make work is stronger and stronger, hope to be in get standardizing a service while still can introduce market competition mechanism, let the price also fall, deliver the view so to the social maintenance shop besides 4S inn and maintenance factory, be but this route goes,connected?
·Predicament1, bag and amphibolous 3 manufacturer protect the Incantation of the Golden hoop character
A lot of days of true small white metropolises ask such question " for the first time head protect go 4S inn was done, can be not done after maintained, outside cheap a lot of oh, is giving an issue to have 3 packets of laws and be protected character? " ideal is very plump, reality very bone feeling; If you went outside do maintain, that certainly will is in 4S inn is to check those who be less than you to maintain of the record, once your car appeared problem, gave trouble e.g. your engine, even if is you maintained a factory to do outside only change engine oil simply to maintain, 4S inn swings this boiler very likely also to maintenance factory, everybody says because of this not clear, that can be to follow 4S inn to dispute over trifles only, ~ of such its common occurance
Want to enjoy already as consumer outside the material benefit that maintains a factory, worry again in case occurrence quality problem disputes over trifles with 4S inn, final? Great majority person is darling still chose compromise out of consideration for the general interest, more beautiful money go bearing forestall.
2, administrative levels of social maintenance factory is not neat
Actually to our consumer, another does not wish, also be what dare not go out the account that services a plant maintains establishment of channel of level of factory aptitude, staff, fittings, hardware, support service to wait for these core elements to these societies namely is anxious with misgive, in transverse contrast " professional " when, more consumer fall in current market environment or be willing to believe 4S inn more.
Additional, if you go observing great majority you can discover these social maintenance plants here from great majority of personnel of course of study before is the personnel that works after 4S inn makes work, after accumulating certain working experience and client natural resources, a partnership comes out to work alone, but why factory of a lot of maintenance is done not quite, do not strong, because they are,be in namely " gnaw old " , their client is before the client natural resources that come down is accumulated when 4S inn works, acquaintance, became them exclusive, steady passenger source, they develop new client group and channel to come out very hard again. The controller that the factory maintains with before me chats, he himself also is before officer of the technology after the carry out of inn of 4S of brand of some high end, have nearly 10 years from already check, he tells me present predicament the growth that is a client is too narrow, it is the frequent visitor previously completely, finite new client also relies on old client to be taken, but this eats quite far from. The sale predicament that natural resources of this kind of client develops also is to restrict a society to maintain a factory to do become strong main factor greatly.
Still be social capital is enter little, at present very rare capital is willing to throw capital to be done technically such large, the integrated maintenance factory of chain. Although everybody knows Chinese car retains now,measure very big, share of the market after carry out is very huge, but what code limits is not perfect, the channel of former plant fittings is protected, car manufacturer forestall defends a provision character, letting these societies maintain a factory is the existence of individual boss type, without too much capital infuse, won't have too large scale necessarily.
3, small maintain take time is arduous, time cost is too high
The car retains now the amount is so large, if you leave, still is some retain the joint-stock brand with larger amount is like the masses, Feng Tian, so go maintaining if the car did not make an appointment that you a long time time is to do not have for certain, obviously one maintains half hour can do decided thing, calculate on the distance time of inn of your 4S going there and back, latency time, this time cost is too high, the car should be humanness serve and not be us serve for it.
How to solve such predicament?
·Plan1, group of large car dealer builds his chain to maintain a site
China has very how old car dealer group now, for instance wide collect, 3 and, always amount to, rise in etc, themselves itself has store of 4S of a lot of brands, so they have natural advantage in any resource respects, go doing a few repair a site quickly, have the brand effect of the group not only, still have the safeguard that spare parts supplies, passenger source need not worry more. In this on one hand, a few big groups had gone in front, always amount to a group for instance, rolled out oneself 2013 " Che Yixiu " brand, rely on the luxurious brand is numerous advantage below him banner, what make luxurious brand car only is fast repair and nurse reach hairdressing. Again for instance " harmonious " group, with " inn of a center + N community inn " come integrated client natural resources, central inn is mother inn, satisfy the client's complex, professional requirement that build a car; Community inn is satellitic inn, main effect is to attract passenger flow. Community inn is breach with conserve, wait for high frequency business through washing car, hairdressing, conduction member card, store the client of appreciation business implementation such as representative of value, insurance is accumulated, for central inn diversion, form closed circuit. Such layout went to the lavatory already consumer, can let agency lock up calm client again, still can let consumer get material benefit, with one action 3.
Always amount to group Che Yixiu
But such layout often is with these big groups place city is central radiant, range is very narrow, and the brand that every group acts as agent is different, what they serve getting numerous group also is limits of respective representative brand inside. Although such, this also is very great progress, but the occurrence that we hope to have orgnaization of national this kind of large chain more.
2, come to serve, of fractional time use
A few simple conserve projects, not was necessary to run technically 4S inn, take time is arduous, the car after can using next coming home completely is put in the car on at a loose end does not move this paragraph of idle time to do. I remember having before cry " rich sends a car " , provide similar service, can change conserve of face of filter of engine oil machine, lacquer simply to wax with coming to do, change brake piece wait these simple projects a moment, you can make an appointment ahead of schedule on APP, fill in oneself model information and place want project information, fill address information and time again go in they can provide your custom-built service on time. The permanent worker that goes to work by day compared with 4S inn makes time, their time chooses to be able to use the time after you come off work completely neatly more. Nevertheless... regretful is, this " rich sends a car " the abidance that because do not have capital,is like is entered closed down...
3, laws and regulations of perfect and relevant law and occupation standard
This is the most important now, also be the biggest restricted bottleneck is policy level is not perfect, diseased, once appear consumer is very difficult after the problem the rights and interests that ensures oneself, so can breathed bearing forestall; More pressing now is perfect and corresponding car bag and the 3 relevant policy that maintain character and code, the solution that offers one a complete set of will avoid now of consumer be anxious and misgive; For instance set maintains the admittance mechanism of the factory, similar education the corresponding admittance standard like school, such standard cannot open short of factory of professional vehicle maintenance and repair, again for instance we can be imagined, introduce insurance company and the collaboration that the society maintains a factory, without giving thought to,dispute over trifles again when, whether can let insurance company undertake compensate pays, from economically give up the apprehension of consumer, inn of retrorse tie 4S as soon as possible smash up a monopoly maintain maintenance price falls.
Write in language minor details:
China regards the whole world as country of the biggest car produce and sale now, want to carry the requirement of contented consumer diversification in the sale not only, should perfect code of policy of the market after the car and systematic mechanism continuously more, ability promotes automobile industry and car culture and the benign development of the atmosphere that use a car, our consumer also falls the cost that use a car on can real significance, the apprehension that use a car gives up, this also can promote a car to consume the market reversely more active, let consumer need not worry again " can afford raise do not rise " problem, let our full of worries because of forestall of home remedy of the market after carry out no longer, the way is very long, but, can go certainly.
I am big Prince of the Devils, acknowledgment is read, appreciate attention
