She has made financial, foreign trade, all the way do sth over and over again, always want to find not the buy or sell on credit, industry that earns fast money. Accidental exotic take a side, one foot steps into meal course of study. 12 years short, she pulls a face one bowl to sell the dimensions of 10 billion with handlebar of a hand push. However, in quick succession encounters however after the climax build false, interior to have an insatiable desire for corrupt, consecutive loss. She is Pan Wei, flavour the author of 1000 China.
1969, pan Wei is born in Shanxi Taiyuan. Girl as a child very sensible, 5 years old do not arrive to help mom wash a bowl, wash the dress. A blue pants that hits a patch is worn is 8 years, filled to spend trousers till blue finally pants.
Because be worn rustically, comforting in school Pan is ugly small duckling, "Grandmother is not fond of an uncle not to love " , did not send small play together. Nevertheless, pan Wei does not care however, she often plunges into the study that takes father in, afternoon not move nest.
1987, the Pan Wei that reads second year in high school follows parents comes Hong Kong, the family is squeezed in inadequacy 30 of smooth rice " pigeon house " in.
1988, take an examination of a day of late night of university eve, pan Wei hears mom sighs mistily " the child should be taken an examination of attended a college, how can tens of thousands of tuition do? " father is very hopeful, "Be bungled namely sell iron to also want to go to school for the child, sell blood to be able to have gotten hundreds of besides. Sell blood to be able to have gotten hundreds of besides..
Pan Wei hid in in the evening that day by cried to lodge for the night full in the nest, it is early with respect to genuflect greatly the following day before father " beat dead to also do not attend a college, myself learns! " 3 cry on each other's shoulder.
Later, pan Wei finds market of a books written in ancient times, find a few " accountant foundation " , " market sale " wait for English books written in ancient times. Should say or good person is much, look at Pan Wei as a child in the pocket laborious cling to pull draw out an a few cent, banknotes of one of a few minutes, young shopkeeper hand one brandish " girl, very academic, do commonweal when eldest brother. Do commonweal when eldest brother..
The book is to be cleaned out, but, almost the Pan Wei of 0 foundations should understand those obscure government theory, easier said than done, the first language that close is impassable. Nevertheless, pan Wei did not lose heart, everyday final is to watch news of half hour TV. After only half an year, she can understand the meaning in the book probably.
Nevertheless, light gnaws book in the home, in Pan Wei heart compunctious, she went talent market " look for a job to reduce mother burden " . "Meeting charge to an account? " " meeting " , "Can you give forms for reporting statistics? " " meeting! " what does manpower resource ask, pan Wei is glibly agrees " to make money at an early date, go ahead regardless. Go ahead regardless..
After a week, pan Wei entered commerce of a food to do finance affairs all right. Can where is she met charge to an account? Without method, pan Wei starts a sign oneself " mark dealings of next items of an account " , ensure report every time can if answer flows. Arrive home in, she turns over a book evil fill, the midnight after be being done also wants an items of an account a method is fair.
Want to say Pan Wei is really clever, financial forms for reporting statistics can be done independently actually after 3 months.
But boss very black heart, add the job to Pan Wei ceaselessly, most when a person should hold 5 post concurrently, salary however a minute of money does not give go up.
Spring 1990, the boss sends she and a sale to go inland buys corn " should ensure corn quality " .
The sale of be accompanying is done namely make appearance, but eye of Pan Wei give up the idea forever, went to Fosan a village, whole village many 50 other people, she is true one eats unripe corn " compare product quality " , result that evening with respect to have loose bowels, finally is to containing disappear to feed piece buy amount and price certainly.
Not account does not know, one account is frightened jump. "Old corn every jins buy 0.5 yuan come in, after simple treatment is packed, sell, the price went to 1.5 yuan " after half an year, pan Wei decisive abdication " must oneself make food trade. Pan Wei decisive abdication " must oneself make food trade..
How to do without supply of goods? Pan Wei receives millet from door to door to the country of and other places of Shanxi ooze county. A year the following 1991, she knew business of a batch of produce supply and marketing that come from and other places of Shanxi, Shaanxi.
Food commerce, pan Wei is done is 4 years.
Arrived 1994 bottoms, pan Wei accumulated the saving of 5 million for the first time. Just considered asthma implication, unexpectedly the Spring Festival sent Yichang oil of 120 tons of vegetables when Pan Wei 1995 when oily company of a food, 4 million payment for goods did not call in on time however.
The capital on result Zhang is critical at a draught, bring about in those days the local speciality of 2 quarters is bought do not have a law to order.
" need not the buy or sell on credit, business that everyday a large number of cash flow? " that cash shortage frightens Pan Wei die partly.
Summer 1995, pan Wei joins the Japanese trade investigation group of Hong Kong. That day, she rebukes in island of a poetic name of China this market turns, see the platoon is full at the door an inn that play a side person, pan Wei is curious, crowded also past queues up. Waited for half hours finally, eat a bowl big eventually " flavour 1000 play a side " .
A Japanese can pull a face to be done so authenticly, pan Wei changed state of mind, "The ingredient that can you become country do 1000 brands act as agent? " look for inn small 21 ask, "Flavour 1000 play a side " the boss makes weigh Guang Kezhao.
Etc Pan Wei is laborious cling to pull find the home that weigh light, heavy light is absent however. Twist head Pan Wei sees a little girl station of 6 years old is among the driveway, to the car wow wow cry greatly. Pan Wei helps the child in the bosom to the past. Buy food till baby-sitter, just knowing his to take a risk to save the girl below is the granddaughter of heavy Guang Kezhao.
such, pan Wei with one action took taste the 1000 Hong Kong that play a side and mainland dealership. 1996, the first " flavour 1000 play a side " in practice of bay of Hong Kong gong.
A week, pan Wei printed 10 thousand throwaway, "The elder brother of the taxi 8 lose privilege " . Result, open business to emerge 2000 polynomial elder brother, the platoon removes many meters 1000 cue midday, sold that day give many bowls 1500 to play a side.
"10 yuan satiate, 20 yuan had eaten " flavour 1000 pull a face to help sb to fulfill his wishes at a draught the lunch of elder brother first selection of harbor, arrived the end of the year realized 60 much gain. After this, pan Wei takes advantage of a favorable situation opened 15 doors store again, "Flavour 1000 " stand firm very quickly in Hong Kong.
1997 the Spring Festival, pan Wei organizes employee to go inland travels. The window that is in Shenzhen world, draw near midday, pan Wei saunters all right 3, 4 also did not find can the food of cram oneself with food " I am hungry, other people is hungry also, be inferior to selling here sell play a side. Be inferior to selling here sell play a side..
The following day, pan Wei hired 3 barrow really, 6 people peddle one group in the park. As a result small that day go-cart is squeezed watertightly, be forced to invite guard maintain order, the joint of Pan Wei finger that is in charge of distributing food is ground gave bleb, "Snatch a moment counted number queueing up, at least not under 200 people! At least not under 200 people!!
That Spring Festival 7 days of small long holidays, running water of Pan Wei that play a side was achieved 200 thousand " smooth even season sells give 2000 bowls to play a side " , be equal to Shenzhen to bilk drink Bai Wanyi to wade in vain.
Return Hong Kong, pan Wei holds in arms husband cries greatly " set up shop! In outback set up shop! In outback set up shop!!
June 1998, the first " flavour 1000 play a side " in road of north of Shenzhen Hua Jiang, border with Kendeji, Mcdonald's photograph.
Practice the first month, everyday before 20 clients enjoy half price privilege, hua Jiang inn is very fast with respect to fire, daily running water is as high as 600 thousand, realize net profit in those days 1.5 million.
Shenzhen China swipe rings here the first artillery piece, the Pan Wei there was won to develop a head, 4 months open after this a 5 domestic store.
"Here money much, person is foolish, fast come " , pan Wei plaints, "Make money so simple " . Nevertheless, doing not have those who think of is, after 3 months, those 5 inn compare however miserable, one best a month wants compensate 120 thousand, after half an year, "Flavour 1000 " playing a side is doorway Luo Qiao more.
How to return a responsibility? Pan Wei closes him in south hill temple pondered over half month, piece after closing, she places firm hand definitely " him him change life " .
It is to should make sure flavour is authentic above all. Heavy light is managed in Japan " flavour 1000 " 30 old, by is soup " a bowl of soup should pass many 30 pull current Cheng, glossy raw material produces workshop to hold a few mus of ground. Glossy raw material produces workshop to hold a few mus of ground..
So, pan Wei decides investment 10 million do raw material to machine, "In the center of give somebody a new lease on life kitchen " . Capital is insufficient, dish go out 4 inn of Hong Kong, still need money finally, pan Wei runs to Shenzhen a bank, borrow the mortgage of room of provide for the aged that buys to parents piece 1 million.
From now on, raw material is followed with along with take, bottleneck was solved at a draught.
Change service pattern namely next. At first flavour 1000 inn scale is not large, can accommodate 229 people to dine only, breed is little also. July 2000, pan Wei accompanies parents to go deep south in inn of road Western-style food, skip suddenly give a new think of a way " why be absent does flavour blend in western snack type to serve in 1000 inn? Skip suddenly give a new think of a way " why be absent does flavour blend in western snack type to serve in 1000 inn??
After this, "Flavour 1000 " became shell the recreational snack between Chinese meal and Western-style food, "Have already Western-style ' the person such as the meal ' characteristic, the taste that has Chinese style again and nutrition " , pan Wei at a heat 5 flavour 1000 inn dimensions expands 3 times " can hold 100 much people at the same time have dinner " .
Effect get effect instantly, the inn of that 5 doors of Shenzhen turns round a situation that month, gain exceeded 2 million 1999.
Finally is dish tastes ceaseless innovation. One blames a phenomenon at that time is " new before the door inn that open business 3 months are the client is filled with the door, it won't last long namely, after this was inferior to in January January " . How ability tarry client, attract later guest?
The prescription that Pan comforts to go out is dish tastes ceaseless get rid of the stale and bring forth the fresh. "Every half an year changes 1 times menu, annual dish is tasted newer rate is amounted to 40% " .
Headquarters every other was held in January " foretaste congress " , high-level director gathers eat a face to taste dish, conveniently is commented on. Final result is, logistics director feels what is delicious, half an year comes down to eat fat 20 jins.
Pan Wei still can go in have dinner height circumstances of each have dinner of door inn experience, enquire client dish tastes mouthfeel. Be in once blessing cropland inn, her patronage is staring at a girl looked, the result frightens that girl so that the meal did not have to run away!
2001, shidong of the 1000 brandish that play a side takes taste, a the first home store opens in sea route of Shanghai the Huaihe River, blossom everywhere of after this whole nation. To 2007, flavour 1000 already in the whole nation 40 many cities open 200 doors store.
Nevertheless, pan Wei casts stay at a respectful distance from sb to wind all the time however, "Flavour 1000 do not lack cash, do not need to accept investment dilute share " . Till 2005, pan Wei is accidental see one is concerned " blessing writes down snack " report, she changed state of mind " blessing is written down can snack make it the dimensions of a few, flavour 1000 why not OK? Flavour 1000 why not OK??
Then 2006, pan Wei decides to appear on the market.
Very fast, illicit collect fund looks for American Bulukesaide come to come. Allegedly that project manager was in Hong Kong early 1996 gong bay sees " flavour 1000 play a side " the cue since doorway platoon. After 10 years 2006 51, he sees same setting in the Nanjing road of Shanghai again. "10 years, the business is so good still! Do not cast such company what to return? Do not cast such company what to return??
On March 30, 2007, flavour 1000 China reach place in Hong Kong couplet advocate board appear on the market successfully, pan Wei pulls a face to create the myth that gives value of 9 billion appraise with a bowl, individual social status also violent wind comes 5 billion, she also the deadlock that with one action breaks inland to interlink meal to never appear on the market in Hong Kong.
2008, flavour 1000 China are chosen to be turnover by Forbes 1 billion dollar is the following " enterprise of 200 optimal Asias " one of. Pan Wei also is ascended at of the same age " a list of names posted up of plute of meal of introduced from the northern and western nationalities or from abroad embellish " head of a list of names posted up, continue to hold a title 4 times in after this Chan Shoufu of a list of names posted up, be called " China pulls face queen " .
However, the climax is not had again after the climax.
It is above all " condense bone soup pink to tick off add " incident. In July 2011, have media coverage, 30 multivariate a bowl flavour 1000 play a side, soup bottom is to use soup pink, soup to expect modulation comes out, every bowls of cost only money of a few wool. Subsequently, flavour 1000 the response is made in government-owned net, admit soup bottom by condense fluid reductive and into.
Result, shrink of market prise of day of short number of 1000 share price makes an appointment with flavour 4.2 billion HK dollar, november 2011 more branch be concerneded punishs 200 thousand yuan.
It is diversity management suffocate suffocate next. Begin from 2012, pan Wei rolls out 10 much stature brands, include high-end brand and song hill, upright brand is fond of much Tibet, Xi Wuwu to hide in, sweetmeats flax 10, flavour of carbonado of barbecue shop charcoal fire is arrogant, brand Tokyo feeds the masses to still be waited a moment. But reality is, deadbeat people not show respect for, to flavour the promotion of 1000 whole outstanding achievement does not have any action basically.
The 3rd it is investment sell outside Baidu suffer a defeat. In July 2015, flavour 1000 play a side in succession to investment sells 70 million dollar outside Baidu, zhang side gain reachs 746 million HK dollar for a time.
Pan Wei for a time special value China outside sell the market, "Sell outside contented is the demand with convenient and quick consumer, this kind of mode is one of main essential factor of market of Chinese future meal necessarily. " meanwhile, she receives 400 doors inn entirely outside sell a service, garrison hungry, beautiful round substandard sells terrace, open the door store that eat sells to taste outside be being offerred technically in Shanghai, Beijing.
Regrettablly, panwei underestimated the queasy rate that the profession sells outside China far. Want to know, the profession selling outside is one burns Qian Dazhan completely.
Result, 2017, sell outside Baidu by hunger buy with deficit of 500 million dollar, flavour 1000 also deficit of with one action 935 million yuan.
Expose to the sun namely finally an in-house incident that have an insatiable desire for corrupt. A few days ago, 1000 China announcement shows flavour, through examining bank record in detail, come from January 2012 during November 2018, before CFO Liu Jiahao the means with false check, divert restrains twenty-three million six hundred and thirty-seven thousand HK dollar at most.
Public data shows, liu Jiahao is 44 years old, join in from 2011 flavour 1000 since, make staff of this company core, ever held the post of flavour chief inspector of 1000 China presiding finance affairs, in audit, finance affairs and commerce advisory respect has more than 15 years of experience.
In fact, the 1000 battalion that play a side receive flavour to be added compared to the same period fast had appeared " 6 drop repeatedly " . Although 2018 eventually make up the deficits and get surpluses, but flavour 1000 China share price already met with cutting sb in two at the waist, market prise comes from shrink of more than 10 billion HK dollar 2.456 billion HK dollar.
Once " does the countryman play a side " can you still rise abruptly afresh? This really very test Pan comforts.
