Those who share economy is finite, those who was destined to share is small and beautiful, was destined of platform ability exercise restraint. Sharing have place of a balance probably, is not to go to those who go after market dimensions expanding.
Recently about the news that share, if do not raise beautiful round money in the newspaper " disclose " rub the deficit that do obeisance to, should be share charge treasure rose in price.
Share charge one of delegate enterprises of treasure -- market report, charge its the plan cost level that treasure convention uses from break up 1 yuan hourly times rise in price for horary 2 yuan. And in not long ago, market report also go up the line pays cost member system, charge is 9.9 yuan / month, convention of the consumer after liberal member uses device 5 hours inside free, upper limit of odd-numbered days charge is 5 yuan; While with convention use charge rises in price, charge the time that treasure can use freely shortens greatly, once upon a time inside 30 minutes inside before shortening freely 10 minutes free, also mean an user to see 100% n this psychology comforts index, want to pay the fee of a hour more.
Of course, with respect to market report, its rate still is depended on greatly join in the businessman will make. But turn round to want, share in what capital agitate falls charge of treasure " 100 report big fight " period, before once appearing to use 5 hours of free prices are politic.
Today when compare former days, if it were not for is shared charge treasure should begin " reap " user, the capital of backside of if it were not for is asking beautiful etc.
Without giving thought to the reason of backside how, like regard as and sharing bicycle, through " make " will come true " share " , it is rented economic pattern constitutionally, and still also belong to low frequency euqally trade mode, rise in price can you give share charge what does treasure bring?
Bet 5 of datival force and millet years about similar, treasure charges to also have about sharing a few years ago " bet about " : Get together at that time beautiful actor is tasted announce contributive 300 million yuan hold a 60% investment " market report " , force holds out CEO Chen Ou to will take next companies the equity of 60% , take up the post of president.
Once the thing announces, wang Saicong says in friend circle dispatch " share charge if treasure can eat into me circle in the air, stand post for card. " to now, market report still is continueing to spread inn, get together beautiful sound is smaller and smaller, do not know Sai Cong in the eye this " share charge of treasure into " how should define.
Did not fall, perhaps fail to accomplish before fall picture " OFO " position of such all corners of the country? And " spokesman " Chen Ou expresses when invest, investment is shared charge the logic of treasure is an entry that it should make drainage, the cost that win a customer is low, can to get together beautiful actor is tasted undertake drainage. See those who be like a Sai Cong " the life is broken " melt into is aeriform, get together soon regrettablly only beautiful with each passing day type is small how to wear feel this diversion does not calculate on successful.
Occupy the media coverage to market report additionally: Market report is continueing while layout feeds four wine corridor, early or late high-key garrison a variety of large stream of people such as Gao Tie station, airport, hospital, bazaar are concentrated setting; After announcing if red flag of the home, Chengdu interlinks a supermarket,the autograph arranges a travel, those who finish setting of pair of daily life basic necessities of life is general enclothe. Or, chen Ou " the inadvertently Liu Chengyin that insert willow " ?
We give together probably share charge treasure calculates brushstroke Zhang: It is with desktop locker machine exemple, the machine cost of machine of ark of a desktop is 800 yuan of people probably, can accommodate 6 to charge treasure, charge the cost of treasure is in 50 differ to 80 yuan, can use a frequency to be 800 times about circularly.
According to share charge of treasure action business external data exposure: Every charge the frequency that treasure is used everyday second between 0.7~0.8 take second place, when leasing every time, grow to be 4 hours about, will calculate accordingly: The lunar turnover = of every machine ark (0.7~0.8) *4 (hour) *2 yuan *6 (stage) *30 (day) = 1008 yuan ~1152 yuan; Outside taking no account of the accrual of the field that garrison to allocate (it is 46 commonly, field closes 4) , machine of ark of a group of desktops can reclaim 27 days on average cost. It seems that, clear and considerable.
But actually, it is the operation data that discloses with some brand of desktop ark machine likewise, end in March 2018, put in many 30 equipment, nearly 1.4 million charge treasure, day all order 220 thousand sheet, day order peak value 1.2 million; Calculate come down, 1.4 million charge the utilization rate of treasure is only 15.7% . The unit price that press a guest is calculated 1 yuan, of 100 yuan of cost charge treasure wants ability 625 days to answer this.
This is the data 18 years March, 18 years in November, market report discloses operation data again, day order peak value is 1.8 million, user number arrives from 60 million growth however 80 million, namely of 20 million add an user newly, have 600 thousand only to the increment of day order. Those who believe this data puts in as terminal unit is more, the user continues to increase, also won't have better performance, contrary only likely poorer. The operation data that market report releases one after another recently, center in user number and order, and avoid however to the data of utilization rate and do not carry.
Market report is in of capital next alimentary looking those who pass is pretty good, but be in share charge while treasure makes wind gap, be in same still also drop out on circuit. In October 2017, happy report, PP charges wait for much home to share charge treasure enterprise announces to close down. Close down the reason basically is to rise early excessive laid equipment and oversight utilization rate, bring about management cash to flow insalubrious, capital fails to share for then hard charge the second half of treasure. Be an exemple? Do not use up probably like that.
The father Yuan Bingsong of incoming telegram science and technology ever said in interview, "I say I need 50 million, investor tells me this thing 50 million do not hit at all, this is big fight of a capital, it is a capital drive market, should as far as possible take more money, capital is willing to spend money to buy the time of dimensions of market of race to control. " agree not completely what consider with the enterprise what capital considers, into also capital, be defeated also capital, sharing bicycle is a very whole case.
And present share charge treasure rises in price, also not be the idea of the enterprise certainly probably.
Yuan Bingsong says, "The target that we make is 100 cities 10 thousand bits, I can make money below this kind of circumstance, but the trade is unexpected now storm, more players emerged, capital says with me this target is decided too lowly, then we present target transformed 100 towns 100 thousand a little bit, reached 100 cities 1 million a little bit first half of the year 2019, first enlarge of ground of horse race circle is large-scale. " capital is being pushed share charge Bao Meng eye runs quickly madly.
Not only such, rent time-sharing changing those who say to share also should be capital, probably a name makes innovation of a kind of economy with respect to the commercial pattern that can make old, it is to call pack. Had renown head, had dimensions again, gain all along is not capital place pursuit, especially the capital of the venture capital investment of early days, the hope shares economy to be able to exceed itself but of bear, the should biggest dynamic is capital, capital promotes the development that shares economy, let share however became another model.
Share truly become again howCapital " time-sharing is rented " pack " share " , be just like actor to believe all the time firm say oneself are a two handcart trade platform. Although be in all professional work that actor believes, 58.6% what the service that purchases a car to provide loan to the user had occupied actor to believe annual battalion to close, the reason of backside is a two handcart trade platform is in of capital market " value growing appraise is worth a space " should far feel well a finance company, off-the-peg, trade maturely the imagination that mode, trade pattern does not have sth used to one's own advantage. So true share?
Share truly, the likelihood exists only " share economy " before one word is used extensively.
1995, craigslist begins to go to pet, furniture of apartment and residence rent as main information content, people can come through this advertisement platform " share " unused pet, furniture, apartment and residence, and trading means also is to rent, changing a view is right for demise use value possessory the compensation that have; 2004, couchSurfing (sofa guest) seek profits as a blame the organization held water, adopt this platform, the member that regards sofa as the guest him room " sitting room " open, become the member that recieve other journey to meet temporarily bedroom, offer " sofa " host can choose collection fair compensation is free perhaps.
Change character, of unused content pay cost to use had existed before sharing economy to be chased after to hold in both hands ceaselessly, did not catch up with blast tuyere nevertheless, did not make a very large scale.
Share truly, either " share charge treasure " and " share bicycle " general time-sharing is rented, this concept has been mentioned before us, also chatted in the article before a lot of, also had talked about drop drop to be below the circumstance that answers to make sure efficiency kimono Wu is effective, satisfy the requirement of the user through coming from the way that proposes motorcade, from platform outspread to " platform + service " , also finished at the same time hereat " share a travel " to " give a service " Yan Shen, also meaning a drop is pure no longer match " unused resource " with " demand " platform, the person that served as the sell one's own things of resource at the same time however, acquire an interest in this process.
Whether can be for the moment brought about this kind no matter have resource and the competition between tripartite resource oneself, can satisfy for instance same " demand " " resource sell one's own things person " the treatment that cannot get fairness, of free resource accept the order precede over tripartite resource; This kind of Yan Shen can promote the control to resource force greatly really: Better service standard, faster service is answered, higher gain level, growth maintains in demand and " supply under need " below the circumstance, below the requirement of efficient operation, make drip through Yan Shen drop as far as possible enlarge is large-scale, exclusive market, become or continue to maintain oneself to regard as " share a travel " one of the domain.
Just do not drip, "Share room " first love those is greeted (Airbnb) also doing similar business, buy or rent room source (more amount, more type) the need of the contented user with come better, answer all sorts of potential user demand, expand oneself business dimensions and battalion control capacity thereby.
Share the efficiency that improved resource to use, but strictly speaking is shared do not have resource, sharing what benign development of economy needs to coordinate is resource sell one's own things person time, interest, conflict does not produce between the person that the person that assure resource sell one's own things and resource are used, include to use, the control that goes up in time and space to resource, and the monitoring to resource, the safety that assures it and can circulate quality, and create value continuously.
Theoretic for, whether is sharing the resource that share finite, because if can have more if economic means obtains the use of resource, buying resource is not a kind " beneficial " means. So the dimensions that share is finite for certain, the dimensions that shares economy can forecast namely, countable.
If this theory holds water, sharing should not be a big business, if this business is done big, probable unbalance, if it were not for does not have a law to satisfy resource the thick person that let, otherwise does not have the person that the law satisfies resource requirement namely, and produce an effect to original economic mode, share a travel for instance to the taxi, rent a car, sharing what platform place acts also is a link no longer implement action, it is the action of server no longer, however real competitor. Consider to discover according to American economy institute, love those is greeted (Airbnb) the short amount that rent a house every rise 10% , can drive hire to rise 0.39% rise with house price 0.64% . This is the problem that drop drop faces, and likely, also be other sooner or later the problem that shares economic system to want to be faced with, it is to share the problem that this proposition should face economy.
Those who share economy is finite those who was destined to share is small and beautiful, was destined of platform ability exercise restraint. So, sharing have place of a balance probably, is not to go to those who go after market dimensions expanding. Regard a kind of economy that can last as mode, need to be able to be propped up with oneself, the economic dimensions that can be controlled and can serve is premise, share economy namely, the platform that shares mode just anticipates to oneself ability and market dimensions, market one is sentenced beforehand, is not to should dominate the market, go passing " rent after production " kind goes doing, jump out to share.
To the pursuit of dimensions, it is for the consideration of commercial value undoubtedly, it is the requirement that capital gains profit, but also was to deviate from it seems that the original intention that share -- because have superfluous resource, we will adopt platform, it is better to will make resource gets through the means of the link use, create value in this process, be resource provide the compensation that just provides use demise, also reduce the cost that the person that use uses, come true to win more thereby.
And final, sharing economy should be to be able to find place of a balance, inside this limits, do service content, make service value and not be service dimensions is patulous, going up to seek the way that changes to show and can develop continuously downstream. Probably this ability is to share economy to be able to develop a way that go down in order, possibly.
EpilogueShe is awaited in those days too young still, do not know the gift that all destinies give, already darkling sign became good the price -- Ci Wei case · " broken end empress " . Those exceed the value, it is OK give up, for instance dimensions.
# columnist #Sieben, everybody is product manager columnist. Mix those who cross Wen Qing to pay the product that gives the person, fool around in order to pay for a long time, attention pays, O2O, gregarious domain, be good at analysis of industry, demand for service, products plan and user experience.
Topic figure comes from Unsplash, be based on CC0 agreement
