Exposed to the sun in January this year piece appear on the market after the hearsay, on March 21, gather small shop refers book of raise capital by floating shares formally to American SEC, code is YJ.
Gather, never lack a topic, be not worth 4 years this " rocket " appear on the market, it is diverse and confused of open outside comment more. On one hand, of IPO speed fast, can is greater than be the same as those who give small letter modes of life and relation to their environment to go all out, on the other hand, its trade pattern gets dispute quite for a time, be sold to pass by doubt even, even if is instantly, still also have particular legal risk it seems that.
"Suck eyeball " appear on the market
Held water in May 2015 gather small shop, actor of trader of subject Zhejiang market picks limited company of electronic business affairs. Book of raise capital by floating shares shows, gathering is by the business of cable of high-quality goods insider of gregarious drive, offer United States makeup for the member protect, the shop of whole class concentration such as unripe delicacy of toy of mobile phone number, Mu Ying, fruit.
As " originator class " platform of gregarious cable business, gathering also is the cosset in eye of one numerous capital. Data of the treasure that start a letter shows, up to now, gather to already finished financing two rounds, financing amount is 1 billion, zhong Ding includes to achieve in casting those representing capital cast, the star orgnaization such as Hua Xing capital.
Appear on the market this, gather advocate bear sell business to be Magenshidanli, Switzerland credit, Magendatong, medium gold. Financing of its IPO financing basically will exhibit infrastructure of technology of company business operation, construction with Yu Ta, and the service capability that promotes platform.
Book of raise capital by floating shares shows, gather GMV are 2016-2018 respectively 1.8 billion, 9.6 billion, 22.7 billion, add compared to the same period fast it is respectively 433.33% , 136.46% . 2016-2018 year, the gross income that gather is respectively 1.284 billion, 6.444 billion, thirteen billion and fifteen million.
Locate the member makes electric trade nowadays gather, in member amount and relevant income respect, yi Ke circle can be nodded. Book of raise capital by floating shares shows, 3 years, the member paying fee that gather is counted already from 900 thousand of 2016, grow for 7.4 million 2018. During this, its user number is respectively: 2.5 million, 16.9 million, 23.2 million. Data shows, in this 23.2 million in the center, finish number of trading the user that buy the home actually to have 600 only however much, compared to the same period amplitude is not big.
And member place holds user number proportion, in 2016-2018 year during, appear respectively for 36% , 17% with 31% . Answer relatively, 2016-2018 year, member income also is achieved respectively 156 million, 510 million, 1.552 billion.
Although member income is direct contributive profit is not huge, but book of raise capital by floating shares shows, 2018, its of 66.4% trade the forehead is by its the member is finished, come from blame member otherly. Not only such, gather of the user answer buy rate can to say " horrible " -- amount to 93.6% .
because of such, go all out than what give small letter modes of life and relation to their environment together great, gather to although place on a par to it hard,go up in GMV, but its the battalion 2018 closes, compare only however go all out much a how many 100 million.
Nevertheless, current, gather to still be in deficit condition. Book of raise capital by floating shares shows, 2016-2018 year, caustic of its net loss is respectively twenty-four million six hundred and sixty-eight thousand, 105 million, fifty-six million three hundred and twenty-six thousand. relatively 2017, the deficit specified number 2018 already closed gradually narrow.
The member that attend a meeting from gregarious cable business makes electric trade
To gathering for, in May 2017, become a invisible watershed it seems that.
When those, hangzhou is new and high technical development (bank river) market supervisory management board is released together " administrative punishment decides a book " , maintain, gather small shop has constituent plan to pass spend illegal act, confiscate illegal earning to make an appointment with eight million and eighty-four thousand one hundred yuan, along with fines 1.5 million yuan, aggregate punish did not exceed 9.58 million yuan.
Basis " administrative punishment decides a book " description, when those, gather the promotion mode of small shop is: One year in pay 365 yuan platform serves cost, become " merchant " hind, the member that can invite someone else becomes new merchant; "Merchant " invite new " merchant " full 160 (invite 30 directly, invite 130 secondhand) , can become " adviser " , group strength achieves 1000, apply for to become namely " copartner " .
In become " adviser " hind, the group that adviser place leads, every are new develop " merchant " , "Adviser " can pay from 365 yuan platform 170 yuan are taken away in cost, "Adviser " on line copartner can carry 70 yuan.
Accordingly, " decision book " point out, exist among them " the introduction is expended " " play character " and " group plan proposes a toast " wait for behavior, all be suspected of disobeying " prohibit passing sell byelaw " the 7th regulation.
After this, gather small shop author holds CEO Xiao Shang concurrently to make public a response to say slightly, be in early in Feburary 2016, in completing right caboodle professional work of open to question part rectify and reform, get the government superintends the self-identity of public figure of group of branch, law.
One's voice in speech just fell, august 2017, gather public date is exposed to the sun to go out related small shop by small envelope date. After this, gather small shop is adjusted related Yi Jin travel, still have the doubt that shows its sell pattern to pass ceaselessly nevertheless.
When those, zhao Zhanling of researcher of engage by special arrangement of research center of intellectual property of university of politics and law of vice director of office of attorney of Beijing annals continuous heavy rain, China expresses in interview, although (gather small shop) the mode after adjusting turned 3 layers into class: Manager, director, merchant, but manager or from get offline to be in charge of the capture with merchant to expend plan fulfil namely, director from get offline the pay cost of merchant is trapped fulfil, passing sold essence still is about the same.
Enter in oppugning sound 2018 gather, also searching another outlet it seems that.
In October 2018, in November, xiao Shang issues two in-house letters thick and fast slightly. In the first in-house letter, he proclaims, gather from gregarious cable business to transition of insider cable business, say insider cable business is a new circuit not only, and the mainstream configuration that is business of prospective socialization cable. Ever since in November, letter of his reappearance interior expresses, socialization is recommended + high mark supplies chain is to exclusively the opportunity is born the territory of final Wang Zhe, this also gathers just about of open up new feudal -- electric business 4, namely the pattern of insider cable business that everything directs with creating member value to be.
Cao Lei of director of research center of electronic business affairs expresses, after be adjusted through mode, gather as before hard steer clear of " 3 class cent sells " : Manager, director, merchant 3 new layer form. The component that place of Dan Yun market uses sells mode to had made a lot of report trade " mark matchs " , come round to look from eye, the layer class that gather should not exceed 3 level, can be suspected of passing not quite annul.
He points out further, confirmed small business gene makes the superintendency risk that cloud market front faces inaccuracy to decide, before this close ten million yuan the lesson that punishing sheet already was blood. Dan Yun collect still cannot assure small trade group a variety of " cross the border " when can act pull him pass annul, the lair of false conduct propaganda. Accordingly, "Mix in controversy right now wait-and-see in seek appears on the market gather, still whether successful IPO, industry of trading company of meeting home gregarious phone is heavy brace up confidence, be worth our wait and see what happens. " he expresses.
Be like the risk element that gathers to be announced in book of raise capital by floating shares, include business mode to whether accord with applicable law laws and regulations; "New law, code or policy are promulgated possibly also in future, but the commercial pattern that can not make sure we are current will accord with new law, code or policy completely. If our commercial pattern is discovered disobey in future, we give cannot help doing the commercial pattern that adjusts us or the certain business activity that suspend us, concerned government authorities can confiscate any illegal profit and be in in order to fine, this will produce great and adverse effect to our business. This will produce great and adverse effect to our business..
Nevertheless, to adding up to the controversy of compasses, gather to also allude in book of raise capital by floating shares, "Hangzhou municipal government is in charge of ministry doorway head to affirm, at present management activity is lawful " .
Agitate bureau person Or gluttonous beast of prey?
Although same the top of head " the member is made " cap, but relatively Yuyamaxun, Beijing east, in A, the relevant business it may be said that gather is additional kind.
On former electric business platform, consumer needs to pay fixed fee, can enjoy relevant welfare. If Prime member is become on Yamaxun, what buy commodity amount even if to did not reach the price that include post, as before can leave out content spreads cost.
than below, place of book of raise capital by floating shares of no less than shows, below the member mode that gather, although pay cost member to be able to use favourable price, take relatively the product of high quality, share these commodity in gregarious network. But substantially, these " member " the identity, basically be small B, merchant wait.
Nevertheless, li Chengdong of electric business analyst is being accepted " daily economy news " when the reporter is interviewed, also express, the core that the member makes depends on becoming a member to need to pay fixed fee, ever since, platform is offerred above quota discount and a few welfare, this is the two gist element that the member makes. Accordingly if sets out from this one logic, the member is made is same, the strength that just provides is different.
Talking high while the member is made, a concept that gathers to like to talk about most namely S2B2C.
S2B2C is put forward the earliest by Ceng Ming of the chief of staff in A. The first S, namely supplier; The 2nd B, it is an enterprise square; C is a client. Notable is, the enterprise of here square, more apt small B. Accordingly, whole pattern, it is the supplier provides the support such as supply of goods, technology to small B, small B need shares commodity to the client and serve continuously. Also accordingly, traditional and retail sell an enterprise to also be involved somewhat to this continuously.
Him Ceng Ming ever expressed publicly, the pattern of business of S2B2C new-style cable that gathering is a success is represented.
To this, senior partner Huang Wei points out office of attorney of harbor of emperor of researcher of engage by special arrangement of research center of electronic business affairs, Zhejiang, gather appear on the market, the company of gregarious cable business that uses S2B2C divide into equal parts to sell mode to give priority to to home has surveyor's pole sense. Go for some time, this kind of cent sells the bonus that the rapid development of China of mode benefit from benefit from's huge integral netizen amount and mobile Internet brings, because of its " goods seeks a person " logistic photograph has fission sex more at traditional electric business relatively, got developing quickly inside very short time.
No matter be a member,make not bad, the mode of S2B2C, after all the threshold is not high.
Li Chengdong points out, come from the structure say, duplicate gather the business of mode is very much, include shellfish store inside, have a few a hunderd schools about doing same business. Nevertheless, the advantage that gathers fortunately depends on sending an advantage first, after very much after all user pays fee here, won't consider the service of other home, in the meantime, gather to still be had supply catenary advantage. In addition, below this one mode, still do not talk to go up at present poor dissimilation and technology are accumulated wait for an advantage.
Establish inadequacy 4 years, although sustain controversy, but limelight strong, this one advocate the electric business platform that makes new pattern, new way, act in existing all corners of the country after all why to plant part?
"Overturn unlikelily big tycoon, blossom unlikelily also Beijing east in that way company. " Li Chengdong expresses to the reporter, gather more is a kind " small and beautiful " company, do hundreds of 100 million very consummate one billion two hundred and fifteen million seven hundred and fifty-two thousand one hundred and ninety-two still possible,
Nevertheless after all, those who gather appear on the market, no matter let a member make trade of or socialization report, see a dawn.
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