Civil: Grasping article
There are a such companies in Germany, market prise 3 billion euro, add up to 20 billion yuan of RMBs about, have 30 thousand stuff, father is 3 boys. Normally for this company is a big company without doubt, these 3 young German the entrepreneur that also is a success, should suffer a person to revere. But if you knew their commercial pattern, you won't think so.
? Because their commercial pattern is simple " mountain fastness " , "Mountain fastness " the new company that is Silicon Valley, be called by Silicon Valley person thereby " shameless company " and " the king that borrowed " . They dog the newest trade pattern that Silicon Valley entrepreneur raises, be in next other underdeveloped country is built " mountain fastness company " , use these new trade pattern, investment is huge endowment. After these company development expand, they can be sold the company of Silicon Valley by high price, cover next now. Below pattern of this kind of trade, the market prise of this company achieved 20 billion yuan of RMBs, and those 3 boys also became billionaire, earned a lot of money. This company is rocket network.
? 3 author of rocket network, it is mark, Oliver and Alexander respectively. Oliver is the core member of whole group. Rocket network is not to do at first " mountain fastness " . At the beginning, what they should do is investment poineering hatch implement, help a few enterprises do do greatly strong, help them appear on the market, score gain finally. However, the development of a company changed the development strategy of rocket network.
? At that time, rocket network invested a company that the name is Alando, this company bear calls tycoon of American electron business affairs the duplicate of Ebay, it is this company is in Germany only, and the force of Ebay did not enlarge Germany at that time. Alando depends on the website with EBay similar and service, plus the competition of German market is done not have at that time so intense, alando development is rapid. And the development of EBay is very rapid also. Want to be when German deploy when it, it discovered Alando. Then EBay considers is to be in Germany to begin new business and Alando competition, still buy Alando directly.
Begin a business to need a lot of energy afresh, considering German circumstance, buy a company that entering the right path to will make EBay enters market of occupational Germany quickly, because this EBay bids,50 million dollar bought Alando.
? At that time, rocket network invests Alando to still be less than 3 months, invested 5 million dollar only, and 10 times the bade of EBay is redound of investment of 3 their months. After balance advantages and disadvantages, rocket network decides to sell Ebay Alando.
Thenceforth rises, rocket network with respect to open up the way that imitate, this is the newest trade pattern that they discover from inside selling Alando. Next the company that they invested to imitate American website Groupon again. Only operation 5 months, company of this mountain fastness is bought with 170 million dollar by Groupon. Rocket network earned brushstroke greatly from which, and Oliver realized a thing.
? One pace ground does poineering work, support a company to appear on the market next, exit again later invest redound in order to obtain, this is a paragraph of very long course. Did not sell mountain fastness company by its me-too former plant is so fast. So, why Where is the commercial pattern of not direct and duplicate others? Once the company matured, can sell it directly. To this, oliver also was found a few say decline reasonably.
Big company wants to do do greatly strong, must undertake dilate, but leave the United States when them, outer country is about from 0 begin, often succeed very hard. And they are done so is to make the big company of these Silicon Valley organic enter local market quickly.
? To rocket network, for profit, it is any principles, OK to any holding to abandon. To them, only a thing needs to do: Use up the largest possibility to go to the company of duplicate Silicon Valley, the attempt enlarges dimensions, await former company to buy, await capital to reach the designated position. The commercial pattern of rocket network runs at first good. 2014, the market prise of this company reachs 49 billion dollar. This kind of success is indefatigable to those passing effort, hardheaded for poineering person, it is very inequitable.
? Slowly, more and more companies discovered the truth with rocket successful network, the fame worse and worse of this company outer group. A lot of Silicon Valley companies aux would rather hard land is in the country develops unfamiliar the market, also do not wish to buy a company from inside rocket network hand. 2014, they raised money 1 billion dollar, the duplicate that founded a Yamaxun -- Lazada. After operation does not arrive two years, this website with respect to deficit 200 million much dollar, and Yamaxun also did not buy his.
