"When doing consumption to decide, you may feel greater pressure, because you feel it may be very fast,can become not usable " .
-- Waxilisidalakasi
(American California city establishs an university Shengmakesi divides officer market sale to learn expert of psychology of professor, consumption)
How many person has this kind of mentality? How many person has petty gain to be not occupied? Because everybody does not think be being said is " fool " (petty gain is not occupied, are you foolish? ) . And just manages because of such disappear give a lot of care, you are likely by " cover a region " . Nevertheless, alleged " one wishs to hit to wish to endure " , in buying and selling fair market criterion condition falls, readily " go up set " , be eager to even " on set " .
Is this why? Can you invite customer " on set " what is recipe? Those things with the closest KFC can see some of way to do sth probably, and, myself has similar experience recently.
Came off work to have a thing to Kendeji in the evening March 18, the clerk on the side says to me, if have dinner number is much, can to Kendeji APP issues odd Kendeji family bucket, favourable strength is very great. Because at that time already empty stomach rumble, did not care about. Subsequently a few days see such information on the network: Doubt of formula of bucket of a family is like flaw, the user needs to bind only decide Kendeji the divine purse inside APP, can 35 yuan buy a value 110 yuan Kendeji family bucket.
After the course considers fermenting, the BUG of APP becomes Kendeji to be in for the reason of according to legend of mouth of big members of a family. Accordingly, drive in BUG not before repair, petty gain of race to control became very natural issue naturally. Little imagine, you buy the family barrel that does not buy Kendeji, APP has Kendeji really BUG, look forward to of this star eat is too sufficient " play addiction " , and earn sufficient discharge. And to only then to eventually, the official explanation that does not have Kendeji explains, investigate its reason, the specific sale shift that this is specific archives mouth period actually -- flaw sale, also be weighed for BUG sale. (alleged will also go hurriedly hasty also)
Sale, the in short sells a thing; BUG, wraparound rising is blemish, the faulty, meaning that has a problem. These two words are flaw sale together, orthodox explanation is to show commercial activity gives off a flaw intentionally in, use the psychology with people very clever flatter oneself to complete virus sale of the activity. One of means of virus sale, both union, this operation of Kendeji had the effect of 1+1>2.
Successful and OK study draw lessons from, failure can check leakage fill a vacancy, flaw sale should be accomplished learn to sell now now, it is easy to also be not. With this Kendeji sales promotion of APP family bucket is exemple, undertook summing up.
1, flaw fair and reasonable. Kendeji of dimensions big need not verbosity, just think, enterprise of a so big meal that cross a state, if be true government,the software that order meal appears design flaw, why don't have seasonable repair processing, the brillant place that this is Kendeji namely also is the place of fair and reasonable. Brillant place depends on deadbeat can ordering the family bucket with the specific feature inside eat APP in its government only, ability enjoys privilege. The place of fair and reasonable depends on letting benefit impossibly go down all the time, because Kendeji's practice is the balance place that found profit and cost to go up for certain, otherwise, continuously the sale action of deficit an any enterprises won't so do.
This operation also had effect really, the user of tens of thousands of swarms into the whole nation Kendeji APP, brought discharge of ten million class, the result that the user gathers together is APP is in Kendeji this day doubt is like a system to break down, a lot of deadbeat fail to use self-help to order meal, dining-room employee explains with the client the system is temporary ceaselessly also have more than is needed.
2, flaw is right amount and timely exposure. The design gives flaw to discover to let deadbeat namely, if be modest about one's skill of this so called flaw, does that talk again why exposure? Because this needs the intention psychology from consumer and consumptive habit angle to set out,undertake the design of flaw, common saying says to bury next foreshadowing is this meaning.
Use good network from media blowout times at the same time from forum of media, small gain, or cate KOL undertakes measurable topic acclaim, such ability arise from numerous effect. Be sure to keep in mind, cannot excessive, because, the flaw that the design gives still wants finally " repair " , cannot let deadbeat all the time namely 35 yuan can eat on family bucket. If excessive conduct propaganda, the effect of drainage did not change heat of finished product card finally, can make generation of one part deadbeat cheesed instead, the occurrence of negative even public praise.
3, setting flaw stops damage site. This, believe to understand very easily, because the buying and selling of lose money in business cannot be done. Accordingly, after flaw exposure, mobile personnel must monitor the user measure that uses flaw to seek profit to rise in real time circumstance, flaw rehabilitate mechanism is started instantly before shortly will achieve us to let benefit upper limit, perhaps stop to use flaw to continue sale. Current, APP cannot have enjoyed Kendeji to buy the privilege of 110 families bucket to 35 yuan.
Actually, of Kendeji this kind " cover a region " not be first, kendeji had appeared 2017 this kind of circumstance. During, want to change Zhang date birthday into 20160828 in Kendeji's APP only, with respect to the half price ticket that can get bucket of a piece of family, the buccal mouth according to legend that encircles via small gain and small letter friend (have from the force of media how old) , kendeji kills before entering APP STORE pop chart 50 between one night almost, the economic value that this brings lets businessmen look indeed be envious. Of course, this has the divine class operation of flaw sale already among them, also what bring from media sale is add hold, double sword match well, facilitated the classical sale case that this BUG covers way everybody.
Look seem simple flaw sale, actually not simple, kendeji time-tested. But, "Not all milk cries special Lun Su " , accordingly, sale of not all also flaw can succeed.
Late on June 21, 2013, pay a system to appear about Baidu cloud first the message of great BUG is in website of small gain, each big forum, news by mad pass, the price of all products on Baidu cloud " become " one thousandth original, need 0.1 yuan to be able to buy cost price only nearly 100 yuan membership serves, 5 wool money can expand 100GB formula. For a short while, without giving thought to before have number of check accounts of Baidu cloud net, no matter he is used at ordinary times,need not get network of about a hundred degrees of cloud dish the netizen ran to purchase a formula. On June 26, baidu announces quantity of Baidu cloud user breaks through 7 ten million external, and with everyday the rate of 200 thousand rises. This flaw sale victory receives an official.
One week later, on June 29, 2013, the fast thunder that has competitive concern with Baidu also appeared similar BUG. Huang Pi zai of Paul of fast thunder vice-president discloses on official attestation small gain: "Fast thunder member today of the activity pay page occurrence Bug, 1 minute of money can buy 180 yuan platinum year card, before discovery, many 5000 years card is grabbed and smooth, 100 much! The Lei You that grabs people you too firm, such doing go? Nevertheless the egg is decided, you have good fortune, I announce all and effective! Member of thunder of fast of have a good opinion of is our friend, giving 1 minute of money only also is a friend! Continue to support fast thunder member please! Continue to support fast thunder member please!!
But, of fast thunder " cover a region " appear however be unpopular. According to postmortem data statistic, this the result of flaw sale just added fast thunder newly 5000 new users, with Baidu photograph comparing needs it may be said is difference of heaven and earth. This because its Central Plains is in again Where is where? Look doesn't the heat of Baidu also have so good loiter? (after all Baidu just staged this show before a week. )
Investigate its reason, fast Lei Tai is too high-key, did not have the exposure flaw of rhythm in order. Fast thunder is perfect carried out a setting flaw and stop caustic orders this two steps, but because product type is not demand of in a popular style, the echo after the line on flaw flatly, right now fast thunder did not cooperate public relations method to ignite a topic, it is small after flaw rehabilitate gain only sharp response. The incident of Baidu cloud flaw before so sharp response lets masses couplet very easily recall a week, was to increase the masses doubt to its sale more. Fast thunder learned to get fur to did not comprehend spirit only.
Flaw sale is a Shuang Renjian, how had used, still need consider the situation, measure giant company in the light of body especially, pull one hair and use the whole body, accordingly, hold exposure rhythm reasonable design flaw, correctly, timely stop caustic, ability produces the power of flaw sale adequately, bring considerable user flow and economic value for the enterprise.
(the article is picked from website of family status of trade of Chinese public relations, the home of public relations)
