To everybody introduction one kind comes from Intel today, wait for the administrative method of wide popularity in enterprise of science and technology in Google, Linkedin, Twitter, Sears, Zynga, Facebook -- OKR!
What is OKR?
The full name of OKR is " Objectives And Key Results " , the interpreter comes over even if " target and crucial achievement " . It is method of a kind of management by objectives, it is a kind of focusing strategy goal that can make an enterprise better, better concentration deploys resource, the similarly hereinafter on finer diplomatic corps line desire manage a method.
How does fire rise OKR?
Of De Luke " administrative practice " wrote 1954. The way of management by objectives that he offers is the fountainhead with the earliest OKR. After the OKR that why is based on thought of management by objectives had lain between half many century, abrupt fire rises, caused the attention of business circles? This must carry the history of OKR.
Genetic
1954, de Luke is in " administrative practice " way of management by objectives offerred clearly in one book (MBO) , de Luke thinks:
The mission of all enterprises and task, must translate into target. If the enterprise does not have catalogue mark and the cent that agree with catalogue mark photograph target, the member that will coach the production of labour and administrative activity, so the company is bigger, personnel is more, happen inside bad news and wasteful possibility are larger.
This is considered as the fountainhead with OKR government the earliest idea by people.
First time practice
Controlled 1976, intel is being done arrive from memory the strategic transition of processor, the Andigelufudi that at that time still is COO carried out OKRs, still decided the two core principle of OKR:
1, be absent in essence of life much. Because it is used namely,be made clear and of focusing job centre of gravity;
2, collectivity is open, transparent. Pair of such everybody's can more consistent neat body goals, decrease inside bad news.
Arisen
1999, have " the king that wind casts " the Yaohanduer of appellation (before had worked in Intel) the Google that reached whole OKR area to just hold water to still be less than one year, and all the time continue to use arrives now. As a result of the huge success of Google, OKR by people place ripe cereal, subsequently the company such as Linkedin, Twitter, Sears, Zynga, Facebook begins to use in succession, the be current that OKR changes in Silicon Valley rises. Home also has more and more enterprises to begin to use OKR now, believe to be in before long also meet in the future blossom everywhere.
What is the main effect of OKR?
OKR main effect is to solve target focusing problem, raise an issue with come to a company the mainest namely, center advantage resource to hit war of annihilation next, OKR is the biggest the transfers an everybody power that turn.
How to carry out OKR?
Set out from the strategy, make clear a target, and be inside shorter cycle get together anxious crucial achievement, this carries out the core point of OKR just about.
1. set target
Begin to define year end, quarter goal from the strategy, the target is sure to be specific, can measure, cannot say general for example " the website that I think to let me is better " , should put forward such as however " let website speed accelerate 30% " or " blend in degree of promotion 15% " the specific target of and so on; Cannot say " make Gmail achieves a success " however " there will be 1 million user in November in Gmail of the line on September " .
The target if ambitious, those who have a few challenges, some make you uncomfortable. Generally speaking, the 1 grading that is total cent, achieving 0.6-0.7 is better, you just can be your target ceaselessly and struggle so, and won't appear the situation that deadline does not reach to achieve a goal. Normally every quarter can make stuff 4 to 6 targets, the target is too much also can make a person terribly defeated.
The target must reach consensus, the target must be the consensus after controller and employee are communicated adequately directly. The goal that did not reach consensus cannot count target, the set of the target is terminus with reaching consensus.
Executive crucial flow: From go up to below, of the target creating order should be the company arrives to the branch group to the individual. Him individual wants what to do, thinking with controller what he does is won't identical generally speaking. Then he can be passed consult first the target of superstratum, can advantageous to company goal part is found inside the its range that he considers to do, take him the controller with oneself to undertake discussion, do balance to accept or reject. Below some kind of circumstance, very possible this thing that oneself think to do, can turn the development that the company will change henceforth into direction.
The KRs that 2. makes clear every target (arrive from quarterly end " crucial achievement " decompose)
What is so called KR to achieve this goal we must be done? KR is the operation that must have the following characteristic:
Must be target of can direct implementation; Must have what dare innovate is enterprise, OK not be convention; Must be in order to yield or of eventuate foundation, can measure, set standards of grading; Cannot too much, general the KR of every target does not exceed 4; Must contact with time photograph.The target should have year KRs already, also have quarterly KRs: Year KRs all gets annual, but be not changeless, can in time adjust however, adjust should pass sanction; Once decide,quarterly KRs is unalterable. What should be sure to keep in mind to be able to be adjusted here is KRs, is not a target. The target cannot be adjusted, measure and method (KRs) can perfect ceaselessly. The set of same KRs also must be the consensus after controller and employee are communicated adequately directly.
3. is advanced carry out
Should have crucial positive result (the result of expectation) hind, be about to decompose the task around this specific target. So, every crucial achievement goes out with respect to meeting derive a series of the task, give different colleague is responsible. Crucial achievement controller became renown symbol actually project manager, will organize coordinate groups big. Accordingly, the project manager of crucial achievement ought to be the member with very main group, they can attemper and affect company natural resources, if he still does not have this capacity, give him this power. At least, the communication of absolutely unobstructed ought to maintain between project manager and enterprise policymaker.
4. reviews regularly.
Every quarter is done review. Arrived quarterly end, the in finished state of the KRs that employee need gives him makes component with the quality that finish -- this process that make component needs to cost a few minutes only time, fractional limits is in 0 to 1 minute, and optimal notchs is to be in 0.6 arrive 0.7 between. If achieve 1 minute, explain the target is decided too lowly; If under 0.4 minutes, explain the likelihood is put in the problem.
Every employee decides him in the need at the beginning of every quarter the OKR of this quarter, him basis needs after a quarter ends the working in finished state of this quarter makes component to OKR. Company of every half an year can undertake Performance Review, basically be the performance of half an year of Review employee past, change Job Ladder according to the result of Performance Review (business post class) propose a toast with firewood. Be worth what carry is, the achievement content of all individual Performance Review and level are entire company is shared open. This to a lot of companies it is inconceivable, because can be accomplished on one hand more fair gentle and transparent, it is better to also was offerred to every colleague on the other hand learn and grow oneself example, incentive everybody is in product research and development more the challenge of high quality and him requirement.
