With dispatch money exposing to the sun signs up for | The brand crisis of hall of colleague of 350

[guide language] " although n/med the process of preparing Chinese medicine is numerous dare not save surely artificial, although grade is expensive dare not decrease material resources surely " this word is the author when in classical teleplay " big gate of an old-style big house " a word that the middle school passes, just know later, the prototype of this teleplay is China old name -- colleague hall (600085) .

This word also is the old saying of colleague hall, often had visited the shop of colleague hall, these two words that two side are hanging at the door let a person be filled with deep esteem. However, colleague hall was grown 2018 however was in on this old saying, give the old name that was about to receive birthday 2019 a serious blow.

With hall of colleague of dispatch network news (600085.SH) evening was released on March 25 money signed up for 2018, data shows, the company realized business income 2018 forteen billion two hundred and nine million yuan, grow 6.23% compared to the same period; Net profit 1.134 billion yuan, grow 11.49% compared to the same period; Buckle blame net profit 1.001 billion, grow 0.02% compared to the same period.

This is colleague hall is in " expire honey door " later issue money bulletin first, when this year Feburary, colleague hall ever released announcement to say, the company was disobeyed " food safety law " concerned regulation, be in with the RMB forteen million and eighty-eight thousand two hundred yuan fine, predict about forteen million five hundred and sixty-two thousand nine hundred yuan to reduce 2018 year business income, reduce profit total to make an appointment with 113 million yuan, reduce profit of net of vest in parent company to make an appointment with fifty-seven million seven hundred and eighty-six thousand five hundred yuan.

Almost of 0 amplitude buckle blame net profit

According to colleague hall money signed up for 2018, company annual realizes battalion to receive forteen billion two hundred and nine million yuan, relatively on thirteen billion three hundred and seventy-six million yuan battalion receives year, grow 6.23% compared to the same period. Consult with dispatch net nearly 5 years money signs up for colleague hall, discover its battalion receives increase rate to presenting the trend that year after year drops, especially, 2018 of 6.23% grow compared to the same period, receive increase rate than the of 10.63% battalion 2017 for, low 4.4 percent, be close to cutting sb in two at the waist.

With dispatch money exposing to the sun signs up for | The brand crisis of hall of colleague of 350 aged names

Although, the net gain that colleague hall realized 1.134 billion yuan 2018 and of 11.49% grow compared to the same period, but its buckle blame net profit relatively grew 2 million only 2017, amplitude 0.02% , be close to 0 amplitude. Well-known, net profit cannot reflect the profitable ability of the enterprise and the condition that can develop continuously truly actually, because it included a company,manage the income of all sorts of one-time or abiogenesis sexes beyond normally. And the profit that after buckling blame net profit to deduct afore-mentioned abiogenesis income namely, gets, just real reflective company manages gain situation this gain. So, of colleague hall advocate the profit amplitude that business Wu place obtains is such low, the business development that also reflects a colleague hall encountered not small bottleneck.

With dispatch money exposing to the sun signs up for | The brand crisis of hall of colleague of 350 aged names

Money newspaper shows, colleague hall with production, sale in the tradition officinal give priority to course of study, in order to install Qing Dynasty of bezoar of palace bezoar bolus, colleague the product of 10 king brand that bolus of big loose of heart bolus, colleague is a delegate and widely known of numerous and classical medicines and chemical reagents, but colleague hall is some closer year because innovate not quite,be not worth with investment of research and development however and be denounced.

Consult with dispatch net colleague hall is relevant data, discovery is written on its official net -- in recent years, colleague hall group holds to " it is core with modern Chinese traditional medicine, develop life health property, make the group of drug of modern doctor of traditional Chinese medicine with famous international " development strategy, with " do long, do strong, do big " for guiding principle, lead in order to innovate span type develops. But reflect from what this one strategy did not see however in its money newspaper.

Money signed up for the basis 2018 data, charge of research and development of colleague hall annual is ninety-two million nine hundred and eleven thousand five hundred yuan, rise compared to the same period only 1.46% , and occupy its whole battalion to receive scale to be only 0.6% . And its " Angong bezoar bolus " etc advocate hit a product to also have numerous competitor and substitute, in the meantime, as a result of the development of modern production technology, with the reason that is based on animal protection to wait many levels a moment, the bases of the medicines and chemical reagents such as bolus of the bezoar that install a note of the ancient Chinese five-tone scale already more inchoate have bigger difference, medicines and chemical reagents is approbated degree had dropped somewhat, this also is the matter that before getting on to often appear 50 years, the net brings palace bezoar bolus to sell a ten day price. Although say Chinese traditional medicine,the enterprise is different from Western medicine enterprise, do not need investment of so large research and development, but its advocate how long is business Wu relies on rest on one's laurels to be able to be maintained after all unknown.

The trustful crisis of industry bibcock

One really provoking 2018 year, be opposite especially for colleague hall, compare the bottleneck of outstanding achievement level, hit the biggest accredit crisis that is afraid returning is a brand to its, more than still.

This the fuse of the crisis is, in December 2018, channel of city of Jiangsu wide report " 0 distances of Nanjing " course of study of bee of hall of colleague of program exposure Beijing limited company (next weighing " course of study of colleague hall bee " ) bottled honey reclaims expire honey, be suspected of changing the behaviour such as manufacturing date, and course of study of colleague hall bee controls share company below colleague hall banner just about. After this incident exposure, the food business certificate of course of study of colleague hall bee by revoke, since the day that decides to make from punishment food must not apply for to produce management license inside 5 years. Colleague hall also adopted answer measure: The much average per capita such as Zhang Jianxun of president of cause of colleague hall bee is given depose.

Be in this second release money newspaper is medium 2018, colleague hall alludes 11 times enterprise of colleague hall bee comes answer dish this matter, the company states to colleague hall bee course of study is inside report period occurrence problem draw inferences about other cases from one instance, learn a lesson. And the actual loss that brings to this incident place, colleague hall expresses, consideration future business is adjusted reach relevant asset to deal with, because sell go back, recall to reach,stop carry out the cost that bottled honey raises beforehand, carry beforehand cheapen afore-mentioned preparation, punishment and raise compensation beforehand, reduce a company vest in parent company is only 2018 profit fifty-seven million seven hundred and eighty-six thousand five hundred yuan. But practical effect is afraid so simple without gain loss.

Storm always is one billow crosses one billow high.

"Expire honey door " after 10 days of incident exposure, colleague hall released a announcement to say, because management of medicines and chemical reagents is confused,its banner issues two drugstore, purchase and sale of prepared herbal medicine in small pieces ready of decoction puts partial Chinese traditional medicine abhorrent wait for a problem, be protected by Beijing cure the center removes cure defends an agreement. This one incident, be afraid result from of colleague hall extremely fast dilate.

With dispatch money exposing to the sun signs up for | The brand crisis of hall of colleague of 350 aged names

According to money newspaper, up to the report period end, colleague hall commerce creates retail door store in all 808, inside report period set door inn newly to be 112, in last few years, colleague hall lists the development of door inn the position with be in significant all the time, reported 2014 when period end only 450, from in those days, the increase rate of door inn amount maintains all the time in 10% above, achieve even when 2017 22.59% .

Management does not follow to go up outspread pace, of the thunder one after another of colleague hall erupt. The noisiest thunder should count this one: On Feburary 19, national market superintends total bureau to release hall of bulletin cancel colleague " Chinese quality award " title, call in certificate and pot. This is serious blow when give colleague hall the brand from the level of superintendency branch, 350 years since the colleague hall that makes the world with character is grown finally was in on character. Although colleague hall says in announcement, "Expire honey door " incident affects very little to profit, and bring crisis of deeper administrative levels to the enterprise, be afraid still is consumer to brand degree of belief drop.

With dispatch money exposing to the sun signs up for | The brand crisis of hall of colleague of 350 aged names

The author is impressive is, in teleplay " big gate of an old-style big house " in, bai Jingqi's son is jerry made a batch of medicinal materials, and Bai Jingqi of n/COL the head of a family person under one anger burn down value the medicinal material of seventy thousand and two silver, that bearing and lofty and unyielding character just are the impression that old name leaves us. Without giving thought to enterprise how outspread, of character can forget far from, ability stands " old name " figure.

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