In numerous rich and powerful people, very rare defeat family property, of stage a comeback.
What want this saying person today, he because,not simple is as rich 2 generation, however because of ignorant and incompetent, defeat light 1 100 million, inborn and tasteful, have a good head that be in business again however.
Because a suit bandit is enraged, in saying he is entrepreneur inside course of study " sinister gang old " , but his poineering story however more resemble another " after Zong Qing " , rely on to sell a packet of another packet rice fruit to return to a list of names posted up of Hu Runfu a person of extraordinary powers afresh.
He is author of flourishing flourishing group Cai Yanming.
The brand of flourishing flourishing food that he founds, almost widely known, everyone has had. This kind of snacks not only delicious, so deep still that the crowd of each age level loves. So is he how to do flourishing flourishing big? How be to become " rice fruit king " ?
1
Cai Yanming is one's previous experience of rich home children, from be born to rose that day, he has been Taipei is rich 2 generation. Because be the smallest child in the home, father bestows favor on him very much, cause doting cause disaster, he as a child with respect to unbridled, appropriative in the home old, still do not read.
Father opened a central theater, cai Yanming from small like to sit in theater to see a movie, although he is ignorant and incompetent, because see a movie,obtained however miscellaneous 7 miscellaneous the knowledge of 8.
In the school, he is the most piquant make trouble ghost almost, often fight with the classmate. Resemble the Fu Jiazi in the film younger brother is same, cai Yanming is in because high school period fights and be persuaded to retreat by the school for many times. Father sees his idea is far from on school work, let him retreat simply learn.
After leaving school, he works with respect to the plant making ice that opens in father.
Arrive 19 years old that year, cai Yanming requests father actively to machine the food factory of piscine can export manages to him, junior and flighty, await Cai Yanming to think to if he thinks,be done only in those days, can accomplish certainly.
Then, he accepted factory of appropriate orchid food, and should have general manager. But actually, this general manager what does not understand, it is a wet behind the ears dot only. Him Cai Yanming is flustered also, see even Zhang do not understand originally actually, because of vanity, be afraid of others jest, oneself can not understand only outfit understand.
But be in business this kind of thing allows half no less than sand, had not made what improvement come especially, cai Yanming begins to pound bosomy transition.
He changes factory export way, turn for sale in domestic market, produce squid silk. Cannot think of, do not arrive one many year, factory with respect to deficit disastrous, return compensate money of a many stage, job wife mocks in succession the black sheep that he is without a single redeeming feature.
That streak, cai Yanming encountered life trough for the first time, be scolded not only, father is very disappointed to him also. He was immersed in inactive depressed condition for a time, for a long time, should see only beside the person has gone, feeling is to laughing at his.
Do not look as a child with respect to coddle since childhood, high-fed, cai Yanming is actually first-rate strong, proper pride also ponderosity. After the commerce that fails this is experienced, he pledges, must let all round the person is looked at with new eyes to oneself, redeem oneself fame.
Since then, the disposition before he changes, all corners of the country that goes up personally is enraged also gradually convergent, go actively learning how deal.
Passed a few years so, cai Yanming of 22 years old discovers Taiwan has a lot of superfluous paddy rice resource, these paddy rice eat to be not dropped, OK instead make it is other snacks will sell.
He begins to planning how to do bit of Miguo business in Japan, the cliff grave that still sought one of 3 rice fruit plants of Japanese designedly makes collaboration. The result just spoke his think of a way, hardwood plan make a president express to refuse all the time. So he sees Cai Yanming age gently, do not have experience again, once failed, what suffer disaster finally still is him.
Cai Yanming did not lose heart, he holds to often go canvassing of call at sb's house, every time force expresses determination. Used time of two years, moved eventually hardwood plan make a president, the president agrees a rice fruit to make a technology output him, still praise he has will very much.
After getting this one technology, cai Yanming launched production quickly, the company brand that returns him had an interesting name " flourishing flourishing " , the analogy is flourishing, this is the chance that he turns an one bureau afresh, for this, he is done very seriously.
Below his effort, flourishing flourishing sales volume goes up greatly, sat quickly still the head of market of Taiwan rice fruit an ancient folding chair. Eventually, also say without the person he is black sheep again, instead, because of outstanding commercial head and originality, cai Yanming is called " the father of flourishing flourishing " .
2
In Taiwan this locality, cai Yanming relies on very quickly to sold rice fruit to earn a good deal of money, but his ambition is far more than still hereat.
He drops the target to mainland market, to can march inland, he comes to Hunan Province, become company of station of local head home, got many favourable policy, those who made up for capital is in short supply.
March inland is the most important is how to open new market, on the base that has any former experience hardly, cai Yanming is to attend first exhibit meeting, as a result discovery still comes without agency pick up the goods. Situation is urgent under, he decides to give a student freely foretaste rice fruit, did not think of wide suffer reputably, return scrape up many public praise.
Cai Yanming sent an ad by situation insanity, advertisement word is very simple: "Your flourishing my flourishing everybody flourishing " , make a person impressive, deserve to go up again the figure of flourishing young, instant of fruit of flourishing flourishing rice is hot, agency in an endless stream, sales volume jumps.
This has this moment quickly the rice fruit product with Cai Yanming not without relevant, a lot of students 100 eat not tire of, adult also is met in every annual bottom gives the child to buy on one lot, rice fruit also derives flourishing flourishing to be special purchases for the Spring Festival gradually necessary, become each almost big business exceeds the most welcome food.
Below this kind of circumstance, the competitor also followings sb's heels and come.
Arrived 1994, the rice fruit sort on market is increasing, learning flourishing flourishing price, sale, the result is entered bureau person more than 1, price war also was hit, the price of rice fruit is fallen again.
Cai Yanming sees this kind of situation, also can toughen one's scalp-brace oneself lowers product price, and to beat a competitor, he still writes a letter to the government personally, the hope leases cheaper factory building, in order to reduce manufacturing cost.
such, carry a few price fierce battle, flourishing flourishing shows itself in category of numerous rice fruit, sat the head in the industry an ancient folding chair. After wherefrom, can look at somebody disdainfully out of the corner of his eye to it again without one brand almost.
3
1996, flourishing flourishing hangs out his shingle in Singapore appear on the market, but after appearing on the market change to show and be inferior to person meaning, although have very high profit every year, but city is filled with rate is not high however, outstanding achievement performance is very average.
Cai Yanming prepares to guide harbor of flourishing flourishing fight in some places one by one to reach place, so come, need follows a few famous cast travel and illicit collect collaboration, mean him to also want sell one's own things one share profit gives others. Cai Yanming is content with, making what person expect is less than is, he made a very bold decision actually, the group that uses oneself replaces professional illicit collect.
This decision makes Cai Yanming assumed very big risk, he should bear the loan interest that is as high as 150 thousand dollar, have a bit inadvertent, disastrous.
Result around is less than 200 days, wangwangdeng records harbor to reach place, market prise goes up to 5.1 billion dollar at a draught. This is beautiful battle saved flourishing, also make this financing classical make Asian scale the successful case with the biggest, highest leverage.
Flourishing flourishing was on the right path, cai Yanming is called by people Taiwan businessman hero. But his audacious reflect not just be in business respect, he still is good at using media resource, in was being bought when, " flourishing signs up for " wait for group of intermediary of much handed down from the older generations of the family, the resource that passes oneself undertakes conformity.
In him a chain of after buying an action, ever still caused the cannon of anti media, but every time Cai Yanming gives the most intense strike back. Even if sufferred not little red speech, he remains the same very self-confident, rise superior to, insist to do the business that oneself think to be opposite.
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4
In individual marriage respect, cai Yanming is all along special and low-key, hearsay he ever married early early, gave birth to a few children. Although also the hearsay says he is furtive later in have 7 women, gave birth to 9 children, but these red are heard appear and was not crossed publicly, also do not have the favour kind and enmity in average household to complain almost, by call inside course of study contemporary " Wei Xiaobao " .
Besides, make a person feel strange is most, even if body is in rich and powerful family, but the child that Cai Yanming commands him wants only year full 18 years old of entirely do not allow again enter a higher school read, send enterprise interior to learn a company to manage directly however.
No matter how people says, cai Yanming thinks to learn and cannot gain full knowledge from beginning to end, it is practice gives genuine knowledge more easily instead. He is not willing to let the child read what business school, think these still are inferior to following beside him to learn slowly, experience. It is the process that painful cognitive ego also has experienced when Cai Yanming is young probably, same, in giving him child life, he also makes a few setbacks can appropriately, let children realize the success won't be plain sailing, must experience regret and painful ability truly can clear him acknowledge, ability won't be conceited.
From the Cai Yanming that all corners of the country of young a single person enrages, what do not think record of formal schooling is tall is certain very outstanding, contrary, he can value the person with low record of formal schooling to be able to give how many effort more. Till now, he sees each person not gently, what be willing to accept each person is faulty. He says: "Doing not have a person is perfect, because such, the talent can have a target to learn, let oneself become perfect. Let oneself become perfect..
Rely on to sell a bag of a bag rice fruit, cai Yanming is in early became first Hu Run with home of 50 billion body 2012 ab extra head rich. His lifetime, amending oneself acknowledge ceaselessly, let oneself become more perfect.
