Maotai is called the luxury in liquor, maotai also is sauce at the same time sweet model the delegate of liquor. And the 2nd big sauce of the our country that be called is sweet model of liquor, it is wine of young beautiful man.
Although man wine is mixed now,the difference of the first Maotai is returned very big. But Wang Junlin is certain all the time however, man wine is met eventually can compare a shoulder with Maotai one day.
Man wine is the special local product that 2 man press down Sichuan, this town is located in the riverside of bare water river, this river is brew liquor " beautiful wine river " . In the meantime, maotai also goes out by be pregnant with of bare water river, say Maotai and man wine originate in a river together so.
The situation that Maotai presses down and the situation that 2 man press down special close, have a few kilometers only. Producing area and raw material very close.
He shows a turn from loss to profit deficit brewery, create a miracle
Begin from archaic moment, the wine that 2 man press down is known as " tribute wine " quiet day period begins formal start brewery. State-operated brewery held water 1956. Lang Jiucheng was 500 strong companies of Chinese 2011, brand value was achieved 170 much. But before this, man wine passed a paragraph of difficult period, will manage no less than going to almost, fall in Wang Junlin's leader later, just had today's man alcoholic drink.
2001, plain wine " 6 gold are beautiful " one of man wine begins to be in deficit condition. The employee at that time has 3000 people. The brewery of this hundred years history has been sent do not have salary. Deficit of a year achieved on 100 million yuan.
Everybody is heaving a sigh this hundred years brand is about " disappear " when, wang Junlin took over man spirits group at that time. He wants a man wine with respect to the decision at the beginning " bring back to life " . He is sturdy all the time oneself belief.
Wang Junlin investigates discovery through, the main reason of man wine deficit is sale dimensions, is not the quality of man wine.
He draws lessons from the method of Lu city pharmaceutical factory, instead of will state-owned company civilian battalion enterprise. The 2nd year, wang Junlin bought the of 73% share of man wine with 500 million right-and-left prices. Wang Junlin becomes the biggest partner of man wine.
This the first situation has made bedding for the action at the back of Wang Junlin. Next the personnel that he begins pair of man wine undertakes cutting down, reduce labour cost, adopt more pay for more work method then, is not before " mess " form, come so the enthusiasm of OK and incentive employee. Finally, it changed the form that the phone sells before.
Man wine falls in Wang Junlin's direct, begin to restore vitality gradually. Wang Junlin is opposite of the product model went up to also undertake changing greatly, 2003, he rectifies man wine child brand, publicize energetically " safflower man wine " , put in advertisement everywhere. Spent two years of time only, the brewery of on a deficit 100 million already was managed receive 1.3 billion yuan.
The blueness that is next to flying Apsaras Maotai spends man wine
In Wang Junlin manage below, the battalion of man wine closes to be in every year growth, 2015, wang Junlin made the masterpiece of wine of a man taste again, it is wine of young beautiful man.
In Maotai sauce sweet model after the fame of liquor is hit, man wine is borrowing blast tuyere to roll out wine of young beautiful man. Wine of young now beautiful man is considered as and flying Apsaras Maotai is same a brand of class. 2017, the price of wine of young beautiful man achieved on 1000 yuan for a time.
Abandon medical service the Wang Junlin of capital big alligator from business
How does Wang Junlin written guarantee with man wine lower edge is divided? Because the ability of Wangjun forest oneself is very outstanding,be.
On Wang Junlin is the college of medicine of Lu city, he is in later a transnational corporation of Chengdu holds the position of institute director, this transnational corporation is scientific research of a medicine in doing.
The appreciate that he is led later, he held the position of the factory director of pharmaceutical factory of Lu city state-operated 1992. This pharmaceutical factory at that time also is to be afterwards hard, care of management condition can, be about almost stop production, the factory of 100 much people has 2 million yuan sales revenue 1 year only actually. But in Wang Junlin guide below, be less than a year of time, the income of the pharmaceutical factory was achieved on ten million yuan. 9 years of time, he makes the pharmaceutical factory battalion control the Bao Guang group of 400 million.
Before Wang Junlin receives man spirits group, he had saved this state-operated pharmaceutical factory. The first pace is this state-operated factory the change is civilian battalion factory, and sale enlarged 200 times. He transforms group of the spirits that make man later also is use same method, first state-operated instead civilian battalion. Not only oneself are held, also let employee participate in hold.
Rescue group of machinery of Sichuan the Yangtse River
1999, wang Junlin take-overs again machinery plant of Sichuan the Yangtse River, this also is the state-owend enterprise of on a deficit 100 million likewise, after two years, this group profit achieves 10 thousand yuan about a hundred.
Wang Junlin looks special like a student, gentle adn cultivated. But the state-operated company that he saved 3 to be close to closing down however, show a turn from loss to profit inside short time. Make a trade " capital big alligator " . His business already all previous also is very rich.
Save a pharmaceutical factory from 1992, saved a machinery plant 1999, rescued man spirits group 2001. His bring back to life an another domestic company. He is a successful entrepreneur, in become " capital big alligator " before, he is a doctor, those who save is a patient. After becoming a trader, what he saves is an enterprise.
The Forbes 2012 on plute a list of names posted up, wang Junlin's asset exceeds 8 billion yuan, become " liquor head is rich " .
