On March 28, "Tea with milk the first " sweet wave wave (603711.SH) release annual outstanding achievement reported 2018. The report shows, sweet 2018 wave wave realize business income 3.251 billion yuan, relatively grew 23.13% compared to the same period last year; Net profit 315 million yuan, grow 17.53% compared to the same period. Still sufferred the pain that sells weak busy season first half of the year last year, is those who bring about net profit to glide considerably sweet wave how to wave to be turned round quickly again? Switch of weak busy season is main factor admittedly, sweet wave those who wave to quicken layout in recent years namely drink product carries a battalion to control old standard gradually, help gradually sweet wave wave casting off the pain spot with seasonal sale also is main factor.
Sweet wave wave annals shows, inside report period, sweet wave wave to be mixed to series of bubble tea with milk namely drink series two big advocate business Wu all has growth. Among them benefit from benefit from " classical series " steady growth and " good stuff series " increase drive considerably, sale status of business of strong bubble tea with milk continues to carry ascendant state, realize income 2.804 billion yuan; Namely water business realizes income 419 million yuan. Especially sweet wave wave to was rolled out in July 2018 namely drink series strategy is tasted newly - juice tea more came true to erupt type grows, already became inside short time sweet wave wave brunt sheet is tasted one of, the report shows, relevant product does not appear on the market to realize income to 6 months 200 million yuan. Namely the rise of drink product hopeful help is sweet wave wave solve weak busy season the sale is seasonal pain spot.
Last year first half of the year, sweet wave wave the half annual report that tea with milk published some dissension, although realized the amplitude of 55.38% ,battalion closes, and attributive appear on the market the net profit of company shareholder drops compared to the same period however 78.92% , record 54.59 million yuan of deficit. To the explanation of deficit, sweet wave wave because 2 quarters industry is off-season,the respect says is, because this increased promotion expenses of the brand ad fare to liquid tea with milk, channel, sale continuously,the resource such as manpower charge puts in, on the other hand, cost rises also is the main reason of deficit.
Very apparent, namely the occurrence hopeful help of drink product is sweet wave wave reduce current outstanding achievement to follow venture of floating of weak busy season. Sweet wave wave the respect thinks, sweet wave wave through rolling out namely drink series product, effective and flowing what sell to product of bubble tea with milk is seasonal problem, what supported company product structure and income construction thereby is reasonable and perfect.
Negotiable securities analyst points out Hua Tai, sweet wave waving to taste juice tea newly is the biggest hotspot, the growing logic of juice tea and the product of traditional strong tone category that promote drive by channel permeability differ somewhat, be by the growth of product oneself drive. Because juice tea product was obtained after 2 quarters throw on the market 2018 oneself relatively openly market feedbacks, 3 quarters realize sheet income 56.12 million yuan, hopeful becomes the large sheet of a fast to the limit of one's capacity to taste. The concentration of consumptive busy season of juice tea is mixed relative to taller 2 quarters in air temperature 3 quarters, because the 2 quarters this 2019 are mixed,3 quarters are will be the to the limit of one's capacity with juice tea main product period, we value juice tea to be behaved in the sale of busy season.
In addition, besides accelerate outside savorring position newly, perfect sale channel also is sweet wave wave the way that needs to send force mainly, since last year, sweet wave wave to quicken channel to sink ceaselessly, money newspaper shows, sweet wave wave union " agency unifinication " sale is politic, advance deep " 3 only " mode (specialize in, full-time, special) , improve channel operation efficiency; Additional, carry out in the light of different area " 3 " policy (namely village village is connected, town town is connected, prefectural county is connected) , help its pervade market of class of countrywide important county further, ensure the dimensions base that battalion controls.
Zhang Haitao of analyst of negotiable securities of trade of short for Zhejiang Province thinks: "Sweet wave wave outstanding achievement wall bulletin accords with us the anticipation before this (predict to grow 22% and 15% ) . We think company battalion closes to predict to receive the amplification of dimensions as battalion oneself, rise what will receive net benefit afresh quickly period the new fixed position of the brand and model, optimize case belt to obtain high speed to grow to the reform of in-house agency system, area permeability promotes continuously, help year of outstanding achievement maintain double digit to grow continuously. Nevertheless, also want the vigilant cost that feed capable person to exceed anticipate rise, the cost that hire capable person exceeds anticipate rise, advertisement sale charge exceeds anticipate the risk such as growth.
