Two old brands because of " design tort " have dispute
The furniture of international of the 34th Shenzhen that just concluding is exhibited on, quick China furniture is made (benefit city) limited company (the following abbreviation " quick China " ) complain Gu Jiajia to reside Inc. (the following abbreviation " Gu Jiajia is resided " ) a series of incident that be suspected of tort and cause caused the outside to pay close attention to. You come to two old brands my go toing, refuse to give up.
On March 21, exhibit in Shenzhen international furniture ginseng exhibit quick China release " about quick China the company exhibits the statement that invents patent dimension to counterpoise in Shenzhen international furniture " . In this statement, quick China show Gu Jiajia is resided continuously " be suspected of violating patent " . Quick ornamental columns erected in front of palaces is shown, on March 20, discover because of be being exhibited in Shenzhen international furniture Gu Jiajia resides sofa of much money function, include " Oscar KG.050 " and " mew + + KG.77 " wait for type product presence to be suspected of encroaching quick China Hua Shixiang of Zhi of subordinate and well-known trademark involves the company the invention is patent, to intellectual property protective station was referred " protective intellectual property complains a watch " reach relevant data, say to complain a station to already accepted this to complain at present.
Quick Hua Sheng says by " be suspected of encroaching " patent invention. Picture origin / bureau of national intellectual property
One day is lain between when, the household that visit the home is released " statement " response. " statement " say: "Since found, the household that visit the home insists to start a design formerly from beginning to end, insist to be a center with the user, grind independently continuously get rich resides a product. The earnest sex that Gu Jiajia resides consistent esteem and safeguards intellectual property to protect this regular answering to retain, what will continue to increase own research and development is devoted, promote a product competition ability. Promote a product competition ability..
Gu Jiajia resides Oscar KG.050. Picture origin / scheme of check of net of official of the household that visit the home
Although be in this statement, the household that visit the home was not mentioned quick China, but also express the attitude that gives oneself. " statement " carry: "We are acted on ' you are strong I am stronger ' , ' fair competition ' management concept, advocate correct path to manage, exhibit property legally. Advocate correct path to manage, exhibit property legally..
Software industry dark wave is moved
New capital signs up for a reporter to inquire discovery in bureau of national intellectual property, quick Hua Sheng says by " be suspected of encroaching " the invention is patent, the name is " sofa " , patent date is ZL201410538706.3, be " can extend and folding build put sofa for crus " . The reporter resides inquiry to discover in Gu Jiajia again, of the household that visit the home " Oscar KG.050 " it is sofa of a function. Will look from use function, both similar really.
The backside with similar product, be quick China reside with Gu Jiajia two appear on the market greatly the sofa market of the company contends for battle. Quick China parent company quick China control a limited company (the following abbreviation quick China accuse) place was handed in to hang out one's shingle in harbor 2010 appear on the market, its business involves the furniture product such as sofa, mattess, among them, sofa is its advocate battalion product. Quick China control a standard next having " first-class stateroom cabin of Zhi Hua Shi " the brand such as brand sofa, and Nikelaidi NICOLETTI HOME, Bern? Bradington Young of a person of academic or artistic distinction, count? The international brand product such as beautiful home HMI introduces home. The household that visit the home was in Shanghai 2016 stock exchange A appear on the market, have below the banner " sofa of the craft that visit the home " , " sofa of KUKA ELITE complete skin " 7 range of products, and with " LA-Z-BOY happy most valuable treasure " wait for collaboration of brand of international function sofa.
From two enterprises year report looked 2017, sofa business income is the proprietor of an enterprise wants business income. 2017, gu Jiajia resides battalion to receive about 6.67 billion yuan, vest in appears on the market the net gain of company shareholder makes an appointment with 822 million yuan, two index rise respectively compared to the same period 39.02% with 43.02% . Among them, sofa battalion receives about 3.69 billion yuan, 55% what occupy total battalion to close.
Basis quick China accuse 2018 annals, came on April 1, 2017 on March 31, 2018, quick China accuse a gross income to be 9.503 billion HK dollar about, grow about 28.6% compared to the same period, profit 17.59 HK dollar. Among them, sofa and income of business of product of form a complete set are 8.075 billion HK dollar, grow 15.7% compared to the same period, 80.5% what hold gross earnings.
Congener competition, give tit for tat
On layout of product research and development, channel, quick China accuse a place that has likeness more with the household that visit the home, also have the power of give tit for tat.
It is core product with sofa, the product line of two old brands covered a variety of products such as functional sofa, cloth art sofa, and from sitting room furniture to furniture of whole house software outspread. Exhibit in the furniture of international of the 34th Shenzhen this year March on, quick China accuse item on display around sofa of core product function transverse dilate, make matrix of product of software furniture unifinication, hua Shiyi of series of city of series of series of noble of Zhi China be an official, vogue of Zhi China be an official, Zhi Huashi, Zhi resides Hua Shi of cloth art series, Zhi 5 stars series, Zhi China. In what rolled out last year cloth art sofa also appeared.
The household that visit the home aims at software furniture big market. In October 2018, the household that visit the home issues announcement, plan to be not obtained under 1.38 billion yuan price with total prices " mattess the first " happy event face a 23% share, obtain thereby happy event face the door to control right actually. Be fond of the research and development that overlooks the door to devote oneself to scientific Morpheus product, design, production and sale, main product includes mattess, soft bed, sofa and product of form a complete set. The household that visit the home expresses, be fond of through buying face the door, strain of bed of OK and rich company lists brand layout and product series. In the meantime, consolidate the company is in the lead position inside the industry.
The eye of the household that visit the home is more than home, through buying international brand equity, the speech that contends for abroad sofa market counterpoises. In Feburary 2018, gu Jiajia resides wholy-owned subsidiary to consider the home to invest denounce endowment the equity that forty-one million five hundred and sixty-five thousand euro buys Rolf Benz AG&Co.KG 99.92% (limited partnership share) the equity that reachs RB Management AG 100% , amount to RMB makes an appointment with 320 million yuan. In March 2018, the household that visit the home with 65 million euro (add up to 500 million yuan of RMB about) buy Natuci commerce (Shanghai) limited company 51% equity; Make over means to invest with equity with the month seventy-seven million two hundred and seventy-six thousand three hundred bay yuan (make an appointment with a RMB 374 million) , obtain the equity of Australian entrance and retail furnisher Nick Scali Limited 13.63% . In November 2018, the household that visit the home expresses, appoint a company to let share, cash add through sufferring endowment means, plan to obtain royal seal fort to live in the equity of 51% with 424 million yuan. Household of royal seal fort is gotten for domestic mattess exit army enterprise, the household that visit the home expresses, finish this to buy can strengthen company mattess business, make up for mattess to export the inadequacy of the domain, in the meantime, the product line of the company sponge of mark and emulsion can satisfy the partial need of the company.
Produce can the battle shortly of channel
Relative to character, quick China accuse in domain of functional sofa product more dominant. Invite Hua Daiyan of star Liu heart, its subordinate functional sofa brand " first-class stateroom cabin of Zhi Hua Shi " widely known of brand sofa it may be said. Quick China accuse 2018 disclose in annals, "According to Euromonitor International Limited (" Euromonitor International " ) the market research report that issued in May 2018, this group continues to hold position of leader of market of Chinese function sofa, market share from 2016 37.7% 44.8% what rise to 2017. Market share from 2016 37.7% 44.8% what rise to 2017..
According to report of tripartite market, quick China the functional sofa that accuses a banner to fall is had in home market rate more than 44% . Photography / new capital signs up for reporter Feng Jing
Photograph comparing exports business, quick China accuse more the fast growth of rely heavily on sb's service in home market speed. The area from sofa business is transverse quite, 2018 money year, 3.89 billion HK dollar is in the income of Chinese market, grow compared to the same period be as high as 35.4% ; Income of North America market 3.56 billion HK dollar, grow 2.6% only compared to the same period; Income of European etc area 636 million HK dollar, drop compared to the same period 1.9% .
Perhaps be based on this kind of consideration, quick China accuse raise the price of the commodities again and again in home market. In December 2017, quick China accuse a price with 300 million HK dollar to buy dragon of Jiangsu hard gold 80% equity. Dragon of Jiangsu hard gold basically pursues the hob production of furniture business and sale. Subsequently, quick China accuse a subordinate and wholy-owned affiliated company to be noted to Jiangsu De Lanshi endowment 47.96 million HK dollar, thereby hold Jiangsu De Lanshi 80% equity. Jiangsu De Lanshi basically is engaged in sofa is made and be being sold in China.
In produce can on layout, both force of ceaseless also hair. Quick China accuse 2018 money newspaper expresses, the group is in China the workshop of Chongqing (regard this group as the production base at Chinese southwest) will invest battalion fortune at the complete end 2018. Produce per year what can increase about 300 thousand sofa again at the appointed time can, reduce this group to spread cost in the content of Chinese southwest further. The household that visit the home annals showed 2017, create demand according to future, made " one billion four hundred and ten million and sixty-five thousand four hundred and eight " the program of base is fulfilled carry out. Among them Hua Dong 2 base (fine promote) had entered construction phase, predict 2018 the complete before the end of the year; China in (Huang Gang) base has finished project argumentation and optional location, already entered blueprint design phase now, predict start working was built in June 2018.
Channel distribution side, both chooses channel to sink. Acknowledged late on March 18 on late banquet, quick China accuse with red star beauty triumphant dragon is mixed unexpectedly many 20 bazaar such as the home is started jointly " opened 1000 inn strategy to plan 2019 " , express to will develop Chinese market energetically, consolidating one, second line city has an advantage to fall already, extend inn of the door below the line steadily ceaselessly, quicken the pace that channel sinks, extend 3, the market share of 4 lines city. 2019, large quantities of one flagship store will be in in succession 3, 4 lines city and consumer meet. Up to on March 31, 2018, quick China accuse 2357 are shared in China " first-class stateroom cabin of Zhi Hua Shi " brand sofa and brand shop of 5 stars mattess and 42 north Ou Yi reside brand shop. 2018 year, "First-class stateroom cabin of Zhi China be an official " brand sofa and brand shop of brand of 5 stars mattess grow 424 completely.
The household that visit the home also expresses, value furniture property highly garrison, on one hand aggrandizement and conventional furniture sell the close connection of field, furniture of follow closely tradition sells a set up shop the program, achieve many bits of one city much store, distribution, on the other hand, on the structure taste to large store, flagship store, sheet integrated large store tilts, quicken pace of large store set up shop, deep ploughing 3, 4 lines market; Explore diversification channel mode and channel configuration, already tried to be stationed in general merchandise inn, form channel diversity door store overall arrangement.
