Civil / one this world
The person that does poineering work before arrives more without number, the poineering experience of these people was full of mostly dramatic. Poineering life free and easy rises and fall also have many industrialist, the Li Tu of grandma of Jin Li's Liu Lirong and prince is for instance pure wait, these entrepreneur all are the male. In fact, china also also has had a female entrepreneur similar " rough " experience, this woman calls Li Bin orchid, it is the female plute of Guangdong, be known as " commercial iron a form of address for one's wife " . She once was running China's biggest chain supermarket, summit summit period year income is amounted to 17 billion. However, this once prosperous business circles " iron a form of address for one's wife " the liability that bears ten million of a move in chess or a movement in wushu however nowadays, and she also runs finally road.
? 20 centuries at the beginning of 60 time, li Bin orchid is born in Guangdong Meizhou. As a result of family circumstances poor, li Bin orchid left the home early, go out work hard, the effort that passes herself made a few money. Early of Li Bin orchid invests Guo Mojia department store, namely famous now Home Hua Runmo, it is she sold 10 thousand divisions her share later only. Become after Li Bin orchid sells her share, she took away major employee, got investment from group of Guangdong nucleus cable next, established Xin Yijia supermarket together with group of Guangdong nucleus cable.
? 20 centuries 90 time, shenzhen economy grows ceaselessly, people life demand is exuberant. The supermarket serves as the most important retail window, development is rapid. Below such setting, xin Yijia develops quickly rise. Begin from 2000, li Bin orchid begins dimensions of crazy inside countrywide limits outspread business. Be in weak point in time of 5 years, li Bin orchid offerred 70 supermarkets in countrywide each district, enclothe Hua Na, China counteract area of China north and other places.
And the typical delegate that Li Bin orchid has become new generation trader, since 2003, year of sale of Xin Yijia achieved 5 billion. Be in the Guangdong at that time, can calling is the first enterprise, dozenth Dalian is to lock up a supermarket in the China at that time.
? The Li Bin orchid that the career has also resembles other entrepreneur same, devote into beneficent commonweal career. The construction that she is hope elementary school not only is established with what teach fund made contribution, and the disaster area contribution after still be earthquake of plain of short of Wenshui River. In addition, she still appeals employee donates blood to the society. Accordingly, she still was obtained " character of love of Chinese female entrepreneur " , " Guangdong business circles contributes a figure 30 years " , " Guangdong business circles 10 years most get respectable business leader " wait for honorary title, enjoy good reputation socially.
In addition, she depends on her old retail trade from already check, published a lot of books about retail trade and business management respect, established model to be the same as age person and offspring, offerred true poineering case analysis
? But become when the enterprise of Li Bin orchid develops steadily, old day opened a fun with her however, but because the reason of herself is brought about,also be actually. Be familiar with the person of retail trade Wu to should know, the supermarket basically acts the part of capital catenary, this and Beijing east the way a few years ago is very similar. The disbursement that the supermarket uses a supplier is periodic in stocking a large number of capital him hand, use these capital dilate or invest in next other business.
Li Bin orchid also is to using her money to undertake ceaseless dilate, final scale is larger, the liquidation cycle of the supplier is longer, accumulated fund is more also. But, these capital still need settle accounts finally, can affect real business otherwise. For fill this breach, must open new supermarket to draw more fund. 2007, xin Yijia reached peak, li Bin orchid already owned 116 doors store, year income exceeds 17 billion.
After a year, on Beijing Olympic Games, li Bin orchid became hand of Olympic Games torch, very cheesy. But this moment, xin Yijia made not little mistake in management process, of Xin Yijia manage do not follow to go up its outspread speed, and service quality is very poor also, the outstanding achievement that brings about it drops quickly. Since 2008, xin Yijia begins to close a few store, disappeared in a lot of places.
? Of the shop shut make the financial standing of Li Bin orchid more nervous, the payment that she can lengthen a supplier over and over only is periodic. In the meantime, li Bin orchid also introduced Internet talent, the hope uses information management to improve the efficiency of the supermarket. Unfortunate is, these effort do not have successful ground to save a Xin Yijia.
After 2012, as electronic business affairs arisen with foreign retail tycoon swarm into, xin Yijia's situation is more grim, a lot of suppliers also are not willing to continued to cooperate again with Li Bin orchid. 2016, enter China in Li Bin orchid after 100 rich a list of names posted up before long, a massive debt is urged receive tornado to come. A lot of suppliers play a banner outside the supermarket, appeal Li Bin orchid returns money.
? In fact, also know without the person Li Bin orchid owed how many money after all. But under, li Bin orchid decides to dismiss all employee immediately, this caused the dissatisfaction of all employee. Li Bin orchid returns the stuff that within an inch of is gotten to stimulate to beat dead, finally, she was accused by everybody court. But before long, li Bin orchid left the debt that one caboodle cannot repay to escape, know her whereabouts without the person. Then the court issues an announcement, offer a reward searchs Li Bin orchid 10 thousand yuan.
? Arrive from the outstanding female entrepreneur that is spoken very highly of by the society by 10 thousand yuan of offer a reward " female escaped criminal " , the lifetime of Li Bin orchid was full of dramatic. Her story tells us, management enterprise should pursue steady progress, do not be eager to hope for success, more cannot blind dilate is too fast, whats are disregarded for the interest before, also do not go " shortcut " .
