Zhou Ju of reporter of economic observation network is late on March 27, beijing car (01958, HK) issue financial 2018 report. The report shows, beijing car did business 2018 income is one hundred and fifty-one billion nine hundred and twenty million yuan, gross profit 37.01 billion yuan, net profit is 4.43 billion, those who achieved crucial target is comprehensive rise. Among them, compare 2017 2.25 billion yuan net, beijing car came true 2018 nearly 1 times (the net of 96.6%) rises, beijing car is main 2018 every accrual 0.55 yuan, with 0.3 yuan of 2017 grow 83.3% compared to the same period.
Beijing car includes Beijing brand, Beijing to run quickly, Beijing contemporary, Fujian runs quickly 4 business board piece. And its the increases to basically still come from Beijing to run quickly contribution of the income 2018 and profit. Money newspaper shows, beijing runs quickly 2018 income one hundred and thirty-five billion four hundred and fifteen million yuan, grow 16% compared to the same period, take Beijing car 89.1% of 2018 year gross earnings. And Beijing brand income sixteen billion five hundred and five million yuan, drop compared to the same period 5.1% .
But the wool interest rate that Beijing runs quickly gives now to fall however, this is come from 2015 first. Data shows, beijing runs quickly gross profit is in although grow 6.1% ,reached forty billion five hundred and twenty-three million yuan 2018, car of prep above Beijing thirty-seven billion and one million yuan total gross profit. But wool interest rate by 2017 32.7% drop 2.8 each percent come 29.9% . Drop to what gross profit leads, although money signs up for the main reason that give out,be, sell partial freight charge to be moved to sale cost to bring about from cent according to new income criterion. But the explore below the luxurious car price that thinks place of car city be issued to lower levels was brought about 2018 inside course of study also is one of reasons that its wool interest rate drops.
Notable is, boreal steam is own the gross profit of the brand drops once more. Money newspaper shows, the gross profit of Beijing brand by 2017 lose 2.68 billion yuan to turn into lose 3.516 billion yuan, this is its were twisted first 2016 after having a deficit successive the 2nd year of deficit, and deficit specified number expands further. The explanation that Beijing car gives out includes: Beijing brand sales volume drops compared to the same period, offer strategy of business of extra discount, power flourishing to adjust to the market to answer home to consume an environment, sell partial freight charge to be moved to sale cost from cent according to income criterion.
Look from the directest sales volume figure, beijing brand sale was multiplied 2018 with the car 156 thousand, drop compared to the same period 33.84% . Multiply besides new energy resources with the car, all and own board piece all appear sales volume glides. Among them, gentry treasure series sells 65 thousand, drop compared to the same period 24.1% ; Beijing series sells 31 thousand, drop compared to the same period 22.4% ; Power flourishing business is adjusted as a result of the strategy, sell 15 thousand, drop compared to the same period 82.9% ; New energy resources takes the sale that use a car 45 thousand, grow 94.2% compared to the same period.
And remove Beijing brand, beijing car other board piece all achieve sales volume growth. Among them, beijing runs quickly accumulative total sells 485 thousand, grow 14.8% compared to the same period; Fujian runs quickly accumulative total sells 29 thousand, grow 27.3% compared to the same period. Be worth what carry is, 2017 sales volume declines the Beijing of cereal bottom is contemporary, also realized sales volume to pick up 2018. Although 790 thousand sales volume is apart from summit summit period to still have difference, came true nevertheless of 0.7% grow compared to the same period.
But Beijing's contemporary gain circumstance still can care. According to Beijing car total gross profit is calculated thirty-seven billion and one million yuan, subtractive Beijing runs quickly and be after the gross profit of Beijing brand - 6 million yuan. That is to say, beijing is contemporary 2018 the gross profit come that runs quickly with Fujian is lost.
To the Beijing brand of big loss, beijing car expresses in money newspaper, the center will was with the client 2019, it is with the market oriented, devote oneself to to make good commodity definition, at the same time firm stresses research and development 2, promote a product competition ability, ensure strategic model gains a success, will turn round market situation with brunt product, promotion sells capacity. But money newspaper shows, 2018, the charge of research and development of Beijing car is 2.403 billion yuan, drop compared to the same period 13.8% .
