In consumer heart, samSung was defeated thoroughly.
Civil / Wen Mi of Cao of China business military strategy
On April 1, media learns, often answer sue SamSung company existence is con 2 careful adjudicate one case (maintain first instance to adjudge result) : SamSung China company is nonexistent intended and con, cost price compensates for the notebook computer with burned-out accuser.
The court thinks, company of even if SamSung is in problem of quality of batteries of mobile phone of Note7 of processing country travel, put have inadequacy, but show without evidence its have conceal a product intentionally consumer of important information, enroach on is lawful the behavior of rights and interests, do not satisfy con law inquire for.
As dead as SamSung knock many days 800, this year 28 years old often answer still emulative: Continue unified exam Lv appeal.
1
All beginning, come from on September 26, 2016.
He just bought a SamSung Note7 that come, before dawn was charging at 6 o'clock, deflagrate rise, aside malic MacBook Pro suffers disaster accordingly.
The country goes machine of the 4th blast advocate often answer express, see just about " travel edition mobile phone used the country the batteries of different supplier, do not grant recall, can be at ease buy " statement, he just bought SamSung mobile phone.
Accident that day, after SamSung makes work, with calling in accident mobile phone detects put forward to deal with refund for the condition, often answer refuse.
SamSung subsequently 1858 Note7 test experiences recall machine. Emphasize at the same time: The country of Chinese market put on sale goes version can be at ease buy.
And on September 16, because the United States produces Note7 many cases,explode oneself incident, samSung announces immediately: In American recall 1 million are put in this type of hidden trouble.
This " two machines of Chinese blast machine are ' external thermal shock ' bring about " statement, let often be answered more aflame with passion.
"I (mobile phone) 26 with respect to scamper, samSung did not detect accident reason, the mobile phone that says all China division in 29 hair announcement is safe, why are they to plant the mobile phone that the method judges me (explode) be factitious? Why are they to plant the mobile phone that the method judges me (explode) be factitious??
He and the seesaw battle that Caesarean after this is as long as SamSung 3 years, spread out at this point.
2
After scamper plane door erupts, the little girl that Guizhou is hurt by blast of Note4 mobile phone, destroy a look approximately, initiative SamSung refus is protected, its father also is on the road that thought fors the time being. Subsequently more of case of S7edge spontaneous combustion amounts to tens of removing.
The trustful crisis of consumer followings sb's heels and come, the public praise of SamSung drops ceaselessly.
A survey shows penguin wisdom library, the user of 45.2% states future is met choice China is a mobile phone, 28.5% choices apple.
At the beginning of 2017, samSung at be in Korea head Er holds a press conference: The real reason that Note 7 explodes is battery design is made gave an issue.
SamSung is hit by oneself face while, netizen blast:
"In the final analysis still is the issue that he designs, battery plant to be made a scapegoat! Battery plant to be made a scapegoat!!
"Buckle excrement salver successfully to Chinese head. "Buckle excrement salver successfully to Chinese head..
...
After scamper plane door, samSung rolled out SamSung Galaxy S8, the data that surpass Nuo shows, samSung mobile phone steeped fall in sales volume of the market below Chinese line first half of the year 2017 6 into.
After this is the Galaxy S9 that pulls declining tendency to roll out, it is to achieve S series to sell the history more new low, last year first quarter Chinese sales volume only 2 million, have champion OPPO only almost very one of.
Suffer effect of problem of Note 7 batteries, samSung gain reduced nearly one billion four hundred and ten million and sixty-five thousand four hundred and eight yuan, market prise drops greatly.
3
This year in Feburary, samSung releases S10 series and Galaxy Fold, and specially opens a news briefing additionally in Chinese market, take seriously in order to express. Still rolled out S10e in Chinese market even brief distribute edition admiral machine, and the price also ground of occur for the first time was in surely 5000 yuan of less than, cheaper than international edition hundreds of.
Gao Dongzhen of mobile branch president admits SamSung, samSung glides in Chinese market serious, the hope redeems Chinese market through S10 and fold screen mobile phone.
A variety of expression, be in recount SamSung to weighing brace up the longing of Chinese market.
But go two years, samSung is right arrogant manner of the victim, and the scamper machine event that produces often, the accredit that invites Chinese customer uses up almost to use up almost.
Summit summit period the market share that SamSung ever had 30% in China, to the end of 2017, samSung mobile phone drops to 0.8% in market share of China.
2018, china for, OPPO, Vivo, millet, apple 5 old brands add up 84% what take amount of shipment of market of whole China smartphone, do not discharge on the SamSung of date is aed string of 1 hit.
Occupy statistical data to show, go one year, samSung is in China the sales volume of mobile phone market only 3 million.
And, because the sale is gloomy, samSung closed simply last year stopped Shenzhen, Tianjin two factories, demobilize 3000 China employee, regard manufacturing brunt as Vietnam, India.
And a few years ago, in China it returns the eldest child that is appropriate appropriate.
Though 2 adjudgement decide the court,SamSung wins the lawsuit, but a lot of netizens publish a comment to express:
Lost the faith of consumer, samSung won lawsuit, can how?
Reference material:
Insurgent news " victim of SamSung Note7 China: The biggest error believes my life namely SamSung "
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The picture all comes from a network
