App of little red book goes browsing before shopping " kind rough a type of literature consisting mainly of short sketches " , had become instantly the shopping habit of a lot of young women.
Nevertheless, these " kind rough a type of literature consisting mainly of short sketches " a road that also may be a businessman. "Amount to a person " people commendatory product, had been they used really? Reporter the identity with agency, sought advice from many generation to send the medium of little red book, discovery should give money only, no matter whether has the product undertaken evaluating, can go up " kind rough a type of literature consisting mainly of short sketches " .
Generation of electric business platform sends professional work of little red book general
The reporter searchs discovery through platform of business of much home appliance, the business that era sends little red book is very global, 1, of 20 thousand vermicelli made from bean starch amount to people, the charge that direct hair product recommends is 300, 600 yuan, see a graph write the charge of article to be 700, 1000 yuan, number of vermicelli made from bean starch is little, cheaper. And Everyman sends a product to recommend, want 50 yuan only. Intermediary suggests generally to take vermicelli made from bean starch little " element person " + of on vermicelli made from bean starch 10 thousand " amount to a person " undertake putting in together, the effect is better.
Intermediary: 7, the little red book of 100 thousand vermicelli made from bean starch amounts to a person, promotion expenses 10 thousand, charge of big V collaboration 550 thousand, "Assure can sell light the lipstick of shop "
The reporter sought advice from much money product how to be on little red book " kind rough a type of literature consisting mainly of short sketches " , an intermediary tells a reporter, it is to let amount to people to undertake evaluating an experience commonly, more or less number fixes the price according to vermicelli made from bean starch, what intermediary recommends is to having 7, the little red book of 100 thousand vermicelli made from bean starch amounts to a person, promotion expenses 10 thousand yuan.
Promotion expenses 10 thousand yuan..
Be being written with the angle of evaluation is to assume he is an user actually, write write an experience. Specific flow is such, choose what match with this price to amount to a person first according to the budget, quantity of their vermicelli made from bean starch is probably 7, 100 thousand the left and right sides. Manufacturer the data here is OK oneself are offerred, also can mail the product reach hand in, let them be used personally.
Let them be used personally..
Intermediary emphasizes, their amount to a person to write note on little red book, differ want a product surely, want graph article to had matched only, can with " personal experience " angle draws up come:
can with " personal experience " angle draws up come::
The product is not to must want actually, because this thing unlike is beautiful makeup, you must coloured date besmear is on the face, look to everybody on arm. Can be conveyed with the character, because its item characteristics is very simple.
Because its item characteristics is very simple..
Intermediary believes his resource to invite a reporter, still alluded designedly of a little red book " big V of United States makeup " , weigh 550 thousand yuan to collaboration is about, but assure can sell light the lipstick of shop:
But assure can sell light the lipstick of shop::
Now is March the quote later, this is the in-house value that gives me -- 550 thousand. But she sells goods special firm, she helps a shop sell lipstick, can sell goods market, but she makes United States makeup and sock only. With her because of me the relationship has been compared, furtive meeting chats.
Furtive meeting chats..
Need not product, also can draw up " kind rough a type of literature consisting mainly of short sketches "
This intermediary emphasizes for many times, need not give amount to people to be evaluated actually, some products also can draw up " kind rough a type of literature consisting mainly of short sketches " come, because his group can undertake embellish according to the product, do technical picture to film, distribute next amount to people, if let amount to people to go personally write for a magazine, the price is higher:
The price is higher::
I here can help you write, you want material to be offerred to me a few, you want a these basic material, still have product data, the patent of a few honorary products that perhaps has the honor to win e.g. you gives me etc. General I here had written to you, they go sending. If let them take the word that writes again again, the price meets the likelihood taller.
The price meets the likelihood taller..
Many intermediary introduces, after note is released, still can continue to undertake maintenance to the comment, stay buy an address, convenient product is popularized.
Such " note " , let an user return whether believe the authenticity that little red book takes notes again?
To this, small gain of government of little red book releases statement to say, 2019 1 to in March, little red book turns over processing of cogged technology group to involve black number yield Zhang 1.38 million, cogged Zhang date 380 thousand, cogged note 1.21 million. Little red book is being built ceaselessly more advanced oppose cogged system, with more complete technology + zoology of more reasonable community of community regulation defend.
Such " plant phonily rough a type of literature consisting mainly of short sketches " had not escaped the law eye of door of The Ministry of Commerce and Industry, according to information of state enterprise credit fair show a system, inside 2019, the operation firm of App of little red book had received 6 pieces to punish sheet, the reason that is punished included to disobey advertisement law to release false advertisement.
Read and edit: Liu Zhijun, Li Rui
