Think afresh " just needed " with " pain spot "

What the author unscrambled after all for us is " just needed " and " pain spot " definition, how should understand ability to offer direct import to the job.

Regard a product as the person, from time to time afresh play a few main ideas, have new feeling every time. Be?

Suffer a few articles to inspire recently, I begin to think afresh " just needed " with " pain spot " these two concepts.

This is had been two terms that are used to rot, no matter be product manager, won't say two " just needed " and " pain spot " , feel oneself are not the person that Internet encircles.

I try to be searched for on the net " pain spot " and " just needed " definition, admirable is, these two words that had been used to rot, make clear without clarity actually and the explanation that has direct sense. Only many literary works is shared how to find just wanted pain spot, how to satisfy with the product just needed to solve pain spot.

These two words are just like " can sense, cannot explain in words " thing, float in our cerebra, let us think us understand already deeply to its to have an insight into by accident.

Regard a product as the manager, we should understand these two words deeply more, ponder over quality to decide action quality, what often do the train of thought of the product and imagine without us is so difficult.

See the definition in the network first:

"So called pain spot, it is an user was not satisfied, the demand that is badly in need of solving, namely rigid demand, common says to just needed. Common says to just needed..

How, familiar.

Such description appears very correct, do not have a problem completely, but think carefully however via removing deliberate, and do not have direct sense. Afore-mentioned explanation is like below a few logical flaw at least:

"Pain spot " does common say " just needed " ? "Pain spot " what concern to have with the demand that is badly in need of solving? Is be badly in need of settlement demand " just needed " ? Why to cry " be badly in need of " ? Why can the user have " pain spot " ? Why can you have " just needed " ? How to define " demand " , how to limit again " dear demand " ?

How does that understand after all " just needed " and " pain spot " , make its have clear and exact definition and to our product the job has direct sense, share two my point of views here:

Just needed " firm " , depend on the judgement of user viewpoint of value. Pain spot is the fear that just needed to cannot be satisfied and angst, and more than.

Here, we need to mention a word: Viewpoint of value.

Everybody has his viewpoint of value, and viewpoint of value is endless and same.

Undertake choosing below the action of viewpoint of value, the choice becomes what kind of person, choice to cross what kind of life, choice and what kind of person photograph to defend lifetime. What we read the book that pass, has gone road, person that has read, also can shape our viewpoint of value reversely then.

Our lifetime shapes viewpoint of value ceaselessly namely, and go out towards map of viewpoint of value " of future oneself " gradually close process.

Of course, this road is endless, be full of twist.

Why to raise viewpoint of value?

The person is ceaseless in growing, become oneself to miss that appearance that make, perhaps say to avoid to become oneself not to miss that appearance that make, it is the driving force with the largest ego.

And viewpoint of value decides to choose, the demand that accords with self-worth to watch judgement so just is true just needed.

Exchange a word for:

Just needing is an user to him future appearance yearning the pry with him heart, just needed for the most part " not firm " because the user produced deviation to his understanding,be, think oneself need, actually oneself do not need truly.

Accord with the demand that user viewpoint of value judges only, ability lets an user arise from drive force, ability makes user try every means also want to satisfy. Because if cannot be satisfied, the user cannot become him to miss the appearance that make, become oneself finally even most disgusting appearance. What comparing becomes him most disgusting appearance more make a person scared?

If you accept this notion, we are then OK derivation gives another verdict:

Just needing is not the need with him freewill and active user likely even, however oneself are forced, must and the requirement that has to want. And coerce oneself is viewpoint of value and distance that better oneself.

Cite a case:

Chinese study English is the problem of a long-standing, is how many person learns English to like English?

It is you need to use English to just learn certainly: You hope you can be trouble-free the high pay that reads life of English book, your hope going abroad, your hope to acquire a foreign enterprise works.

"You hope " that each oneself, make present oneself must master English skill.

At this moment, no matter yourself happy event does not like English, learn English to just needed namely to you.

Those products that provide English education service satisfied this to just needed, ability makes your keep is mixed use continuously. More accurate for be: Offerring the product that English education serves to satisfy study English skill is the user that he just needed.

When true just needed to rise to surface, the user just can arise " pain spot " , such pain spot just is met painful really, the panic that body revealed an user and helpless.

Satisfying the process that just required is ceaseless to " of far oneself " gradually close process, this process is difficult and fill block.

The user needs to capture come from waiting at human instinct, exterior tie is kind of problem, if inextricability these problems, cannot satisfy just needed.

Cannot satisfy just needed to be oneself finally with respect to meeting be reduced to poverty most disgusting appearance. Be nodded to what cannot capture for the user even if " pain spot " , cannot capture when pain spot, the user can feel angst and panic.

(the scared mood about pain spot, everybody is OK and outspread read relevant psychological article, again this is not done expatiatory. )

Of course, in the pain spot in just needing has impossibly only.

So, our product and service are the solution gather that offers to just needed an user substantially. E.g. , electric business product, they should solve online commodity choose and buy not only, solve even deserve to send, etc is kind of problem after carry out.

Cite a detailed case: Gymnastical product APP.

Most person cannot hold to gymnastical reason, think by accident namely " fitness " be oneself is firm need, is not that each after fitness oneself.

Our imitate a setting:

You plan this year marriage of the end of the year, your fiancee asks you must swing abdomen Nan practice to give 8 abdominal muscle, do not pat marriage gauze to illuminate otherwise.

At that time, have 8 abdominal muscle to put on handsome business suit is you is firm need, your just can make you download gymnastical APP and take exercise continuously from drive force.

Of course, also somebody can feel 8 abdominal muscle are put on handsome business suit is so not important, this namely everybody " viewpoint of value " different outcome.

APP of that fitness product needs to offer gymnastical course for you not only, offer individual fitness target to plan for you even, maintain your gymnastical enthusiasm through all methods even even. What gymnastical product satisfies you through offerring a solution to assemble is firm need.

Everybody can study the friend that have fun at " Keep " , do perfectly!

Now, we can reach definition:

Alleged " just needed " drive oneself to grow from drive force below the action of viewpoint of value namely it is better to be oneself, demand just depended on the judgement that self-worth watchs. "Pain spot " it is the fear that just needed to cannot be satisfied and angst, just needed Yue Gang pain spot is more painful.

According to afore-mentioned definitions, can offer 4 direct imports with working for our product:

1.User of our need mining is true just needed

Regard a product as the manager, I should dig an user above all true just needed: Cannot analyse an user only from the explicit index such as the age, sexual distinction, income, and want the underlying factor such as more value orientaton from the user, preference to analyse.

What always write down us to need to search sincerely is not a flock of " features is similar " person, however a flock of " hasten of viewpoint of value is the same as " person.

2.We are responsible those who remind an user to see his clear is firm need

The user is easy will " process " consider as by accident " result " , resemble thinking " fitness " it is ultimate goal same.

What we need to help an user make clear his is firm need, the demand that lets an user realize his has how dear, the user is clear the product that oneself firm meeting needing talent produces to be able to depend on you from drive force, ability.

Product manager can use proper strategy to arouse the pain spot of the user in products plan, proper stimulation can let an user have taller agglutinant.

3.Help user maintains ego driving force continuously, offer for the user can satisfy the safe move that just wanted and certain sense.

Human weakness and external the tie is met of dribble away user from drive force, the frustrate feeling that grow can shape viewpoint of value reversely, the change of viewpoint of value can make originally intense just needed to become flimsy.

So, from inside product strategy we need to assist an user to maintain ego driving force ceaselessly.

Best maintenance the method of ego driving force lets an user see a hope namely, offer for the user namely can satisfy the safe move that just wanted and certain sense.

4.Can ensure finally contented just needed

Ensure can contented just needing is a product is essential, also be the final value that the product exists.

No matter process how, the ultimate goal of product and service is to help an user solve pain spot to satisfy just needed, handle an user sincerely please, do not cheat, not do evil.

Afore-mentioned 4 in, what accomplish the most easily is the 1st with the 4th.

But major product was not accomplished, because major product did not find an user true just needed, just found thinking by accident is the requirement that just needed, more do not talk can ensure contented user just needed.

Few product is only complete accomplish afore-mentioned 4, because the 2nd have huge patience and politic capacity with manager of product of the 3rd need.

Of course, this also is the place that we regard product manager as to must repair refine continuously, be?

Shared two point of views for everybody today:

Just needed " firm " , depend on the judgement of user viewpoint of value. Pain spot is the fear that just needed to cannot be satisfied and angst, and more than.

Try to be " just needed " with " pain spot " made a definition:

4 actions that shared a basis to define us to reach finally are direct:

User of our need mining is true just needed; We are responsible those who remind an user to see his clear is firm need; Help user maintains ego driving force continuously, offer for the user can satisfy the safe move that just wanted and certain sense; Can ensure finally contented just needed.

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