Author / matutinal

Editor / Wei Jia

Yi of net red magnify goes to the United States to appear on the market, share price of company head day dropped 37.2% .

Late on April 3, american accept Si Dake appears on the market the spot, magnify Yi takes living broadcast of spot of skill machine open. The spot that ring a bell a jubilation, flower, applause, hurrah, jacket of suit of white of magnify Yi a suit, the eye shines all the more in striking bell group.

But share price does not give power. Open quotation broken hair does not say, share price resembled the bronco of reins, glide to drop madly all the way. Up to appear on the market that day closing quotation, the share price that be like contain drops 37.2% , market prise drops to 649 million dollar.

This is not accident. Magnify Yi is in accuse like contain, the first net of so-called China is red electric business, anew 3 board retreat city to turn and land an US stock, what fail to turn round outstanding achievement to glide however is embarrassed.

On one hand battalion closes add fast put delay, extent of net loss caustic expands, make the cost with red net hold high on the other hand, and height depends on net of a few big core red, management risk is big, transition of mode of Xiang Ping stage is arduous. A variety of element overlay, morale of magnify Yi person is again high, force of appeal of vermicelli made from bean starch is again powerful, also fail to let company share price stop drop.

Net of person energy of life is red, encounter in Nasidake cold.

Magnify Yi is maintained contain a day

If contain accuses,magnify Yi is n/COL the head of a family fascia, this is in appear on the market the scene can see. Knock Zhong Shi, paratactic station of she and father Feng Min is in most among, knock a bell to appear on the market on behalf of the group that be like contain.

This group of data in book of raise capital by floating shares can reveal the energy of magnify Yi more.

Treat a form first. If contain is subordinate and mutual 113 nets are red, they are divided to be 3 layers class: Top class net is red (3) , mature net is red (7) , common net is red (103) . Magnify Yi attributes top class net red medium NO.1.

See vermicelli made from bean starch again. If 113 nets below contain banner are red, the gross of vermicelli made from bean starch on platform of of all kinds and gregarious media is 32.5 million, among them magnify Yi has 22.9 million. A person maintained magnify Yi half the sky.

Treat income finally. 2019 money year ago 3 quarters, magnify Yi contributed the GMV of 44.9% like contain artificially, and the income of 53.5% . 2018 money year, these two data are respectively 51.0% with 52.4% . This lets a person suspect those who leave to this company is magnify Yi a bit.

Actually, magnify Yi is the 2nd large stockholder that is like contain. She invests company hold to be like contain through the equity of 15% .

But the angle that manages from the company, depend on to the small number of people's height, mean high risk. Once core net is red prediction of a person's luck in a given year, impact of financial to the company data is huge.

Business of network red cable is raised not hauling is red

If contain is the company that major becomes net red hatch, the net is red it is its most the asset of core. But, make a net red cost is higher and higher, this affected its to manage outstanding achievement.

According to book of raise capital by floating shares, if contain packs each charge with red net,its sale charge was included. In the past 11 quarters, sale charge closes to be occupied mediumly in the battalion that be like contain than be on average 17% , this share charge uses the network that pack for the most part red.

2018 to 2019 money year ago 3 quarters, if the sale expenses of contain rose 41.3% , go to 158.4 million yuan from 121.1 million yuan, because wages of group of net red education increases,this is, groom and support charge to increase, cause cost taller and taller. If contain admits, identify continuously and breed new Kol, it is the main reason that causes charge house not to fall high.

From 2016 Q2 arrives 2018 Q4, the sale cost with red net raised 6 times. From 2017 Q1 arrives 2018 Q4, charge of red sale of net of average per capita, from 450 thousand yuan / person, increase 630 thousand yuan / person.

Make the charge when the river rises the boat goes up too with red net, because discharge is more and more expensive,be on one hand, the cost that gets vermicelli made from bean starch is higher and higher, because want to ensure the stability with red net,be on the other hand, red to the net devoted need increases continuously.

Short-term inside possibility of make up the deficits and get surpluses is not large

Na Sida overcomes OK and patient loss, flagrant did not imagine a space.

Beautiful group, spell great, love to surprise art these large Internet companies, annual deficit is amounted to a few, still be held in both hands by the heat that invests an orgnaization. Because of deficit backside, still have a piece of giant commerce domain. But, if where the imaginary space of contain is?

Not be the Yan Zhi with red net for certain above all. Net of 113 people energy of life is red, it is OK to sell goods, but sell a share, need another logic apparently. If contain need tells a bigger story.

2017 with 2018 money year, if contain parts net loss 40.1 million with 90 million, 2019 money year ago 3 quarters, already net loss 57.5 million. Short-term inside, the possibility of the make up the deficits and get surpluses that be like contain is not large, undertook in book of raise capital by floating shares the risk hints at this o'clock.

Hang out one's shingle new 3 board hind, if contain rolled out platform mode 2017, this is the Internet company since the wind unboiled water that great majority enjoys discharge business, what be fond of the platform story that tell. Below platform mode, if contain provides a network for brand and other businessman,red sale and advertisement serve. This is meant, if the inn of straight battalion net of contain serves,be not only, still can provide a service for tripartite businessman, thereby collection serves cost.

Earn service fee to want to come easily than selling goods. From the point of wool interest rate, go 3 years, the average of wool interest rate that sells like contain product is 33% , the average of wool interest rate that tripartite serves is 51% .

Transition is not result of a day.

2017 money year, service revenue is occupied in closing like contain battalion than 0.9% , 2018 money year for 3.7% , 2018 nature year before 3 quarters, this scale rises to 11.7% . But overall and character, self-supporting income selling goods still holds big head.

By this token, be like the road of the business of network red cable of contain, still shoulder heavy responsibilities.

(article part picture comes from at visual China)