Learn millet, turn over millet with the means of millet, take the route of others, will not have a road to be able to go eventually. Once the Wang Zhe Jin Li of mobile phone industry is flat, was abandoned by the times.
Media trains battalion to reported on April 4
Civil / Li Shuai
Gold of mobile phone manufacturer stands go bankrupt liquidation had new progress, in April in Feburary, court of Shenzhen city intermediate people held meeting of first time creditor, the conference basically reported administrative person to be garrisoned oneself the investigation state of affairs after Jin Li and prospective arrangement.
The conference announces: End to on March 21, 2019, informed 558 creditor to declare creditor's rights in all, in all 372 undertook declaring. Via managing a person to examine, preliminary already maintain and enroll " creditor's rights is expressed " creditor's rights 324, amount of cognizance creditor's rights is seventeen billion three hundred and fifty-nine million yuan (include foreign currency creditor's rights) .
After classics is authorized, up to on December 31, 2018, total of Zhang face capital is 8.538 billion yuan about, the capital total after check is 3.839 billion yuan about.
Occupy code of Chinese business failure to decide, go bankrupt pay off order is: Go bankrupt company place owes worker pay and cost of labor security to use; Go bankrupt company place owes tax payment; Go bankrupt creditor's rights. Go bankrupt belongings allocates according to one by one of pay off order, before one ordinal creditor's rights is total before pay off, from the back sequential creditor's rights does not grant to allocate. Go bankrupt belongings is not worth pay off of same and ordinal creditor's rights, according to prorata.
Before this, number of Jin Li that recombines adviser to give out is Jin Li is in debt 28.17 billion yuan, apparent, jin Li's asset is not divided quite.
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Pattern is set, transition is not seasonable, once year the Jin Li that sells 40 million mobile phones, be gone bankrupt to liquidate however nowadays. Internet times has comedy, also have elegy, jin Li rings down the curtain, sob very much.
Two years ago, jin Li still is having the place that hold the balance in market of domestic mobile phone. January 2017, jin Liju did annual meeting of 2017 the 10 or 20 days following Lunar New Year's Day, when round president Liu Lirong makes a speech, Jinliji expresses, jin Li is in 2016 40 million mobile phone was sold in global altogether.
The newspaper that occupy money shows, 2016, the sales volume of millet annual is fifty-five million four hundred and nineteen thousand, millet and Jin Li have 15 million difference only when those, nowadays, millet becomes the whole world to rank the mobile phone firm of the 4th, jin Li fell to go bankrupt however the degree of liquidation.
2017 the end of the year, jin Li is exposed to the sun to give capital issue. At the beginning of 2018, jin Li under one's name is multinomial asset is frozen, liu Lirong of Jin Li author is held all 41.1% equity are frozen by the court.
Gold establishs a respect to ever expressed, the main reason that capital catenary problem erupts is sale charge and investment expenses investment super- be restricted, bring about after defaulting payment for goods, be conserved by supplier application belongings.
Hearsay of more of in the bookshops, liu Lirong gamble is owed gigantic endowment brought about what gold stands to close down. In November 2018, liu Lirong admits when Hong Kong accepts media to interview, oneself go up in gambling house play away ten yuan, there is no lack of among them " use " the money of the company.
A personage inside course of study tells a reporter, liu Lirong likes game already very old, gamble quickened Jin Li to die dish process.
Liu Li Rongceng will advocate to was mixed 2016 because of end sale charge was mixed 2017 investment expenses investment exceeds be restricted, he says to came 2016 at that time charge of Jin Li sale threw many yuan 60 2017.
These two years, jin Li looked for many star such as Feng small Gang Xufan's couple, Liu Tao, Xue Zhiqian, Yu Wenle, Ke Jie to regard a mobile phone as spokesman, in addition, jin Li returns coronal name east is defended inspect " laugh be proud all corners of the country " , Beijing is defended inspect " king of the song that cross a boundary " wait for program of put together art.
Jin Li weighs this sale below gold, did not produce result however, data of business industry academy shows in, 2017, jin Li sells only in home gave 14.94 million.
The personage inside course of study tells a reporter, of the promotion way that Jinli chooses and Jin Li establish a lot deviated from originally, internet user won't buy gold to establish a mobile phone, although earned lively, but did not drive sales volume.
"Jin Li's sale channel is " mobile phone street " mode is given priority to, that is the most traditional pattern, be equal before computer city mode, the country wraps province generation, profit is layer upon layer take out, terminal does not have how many profit, jin Li completes transition without energy and sufficient financing. "This personage inside course of study says.
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Besides bet a person of extraordinary powers on the desk, liu Lirong still participated in another to bet bureau, comprehensive screen. Jin Li because " bet " and dead.
The personage inside course of study tells a reporter, liu Lirong has betted really, but not be to bet on the desk. "Jin Liceng hopes to borrow comprehensive screen to be betted, but did not think of comprehensive screen 1 so fast in the past. But did not think of comprehensive screen 1 so fast in the past..
November 2017, jinli released mobile phone of 8 comprehensive screen at a heat, the price from 999 go to 4399 yuan, covered Jin Liquan price product of Duan Hequan line.
Stand to gold " comprehensive " the strategy of comprehensive screen, liu Li Rongceng unscrambles so: "Comprehensive screen is overwhelm, strategy of comprehensive and comprehensive screen, also be the strategy that innovation of a product and product diversity change. Also be the strategy that innovation of a product and product diversity change..
Gold establishs chip in comprehensive screen, did not hit product diversity to change however. Comprehensive screen technology is fast iteration, comprehensive screen becomes the mark of brand of each mobile phone very quickly to match.
In the meantime, capital catenary problem of Jin Li also appears in public eye shot, 2017, gold establishs science and technology of supplier Europe humble to claim, because gold establishs accumulative total to default Europe,phenanthrene science and technology offers payment for goods 626 million yuan, europe humble science and technology has applied for to establish a company to undertake belongings is protected to gold to the court, to below Jin Liqi two place property and equity of 3% small numerous banks have mortgage. The other vendor that is informed a message also in succession follow-up, below the case that wants Qian Moguo, jin Li the company told a court.
This is not out of the money of Jin Li first time, in functional machine times, jin Liceng is the delegate of homebred mobile phone. Public data shows, 2010, gold establishs shipment of mobile phone annual to measure 20 million, it is country's biggest functional aircraft firm, it is the king of the mobile phone of that times. Appear as the burgeoning smartphone brand such as millet, evil spirit a group of things with common features, jin Li begins seek to young change transition.
2013, jin Li rolls out fixed position of young and fashionable crowd child brand ELIFE. ELIFE series advocate play young style " the exterior is good-looking, ultrathin model, take a picture very to force " . Jin Li invited Yin Enhui and Ruan Jingtian to do Dai Yan, aimed at the 18 youths that arrive 30 years old directly.
Jin Li still rolled out IUNI of brand of a pure Internet, cry went out " turn over millet with millet " catchword. The group of IUNI brand, it is composition of place of a batch of person that do poineering work from what go in company of each big famous Internet, covered sale of business affairs of research and development of products plan, ROM, electron, number and community operation to wait for different domain.
The affirmation that defeats millet is not another millet, the two stature brands that Jin Li rolls out all did not hand over satisfactory report. By 2015, half retired Liu establishs flourish to appear in gold to establish industrial garden afresh, the Liu Lirong after regression chopped ELIFE and IUNI two brands.
A public figure of mobile phone trade tells a reporter, the mobile phone is bad to sell, return a money debatable, cash flows and supply catenary consign to be able to appear next dominoes effect. Mobile phone industry is the industry with a concentrated height of industrial chain conformity, meet without the person await to losing the partner of confidence and hope give thoroughly and expect. Nowadays this state, supply the partner on catenary to wait not to rise, rise with what burn money to change the means of time to also be burned without anybody.
" big environment, saturation of market of Chinese mobile phone is a fact that does not dispute, the mobile phone is bad to sold, so on product fixed position and strategy, must have enough and firm acknowledge, it is defective that gold establishs this respect. " public figure of this mobile phone trade says.
Out of the money smartphone times, out of the money comprehensive hold period, if return organic meeting, liu Lirong can want to bet again in 5G times probably, but have this opportunity very hard again, once the Wang Zhe of intelligent machine, gold stands or was abandoned by the times.
