Complier | Retail elder brother
Article origin | City of deepness science and technology, net winning business, retail group
Introduction: Box pony whole nation head inn had official stop business on April 1.
(left one: Box horse CEO Mr Hou Yi; In: Big profit sends new retail COO Mr Yuan Bin; Right one big profit sends Mr Huang Mingduan)
Rose on April 1, inn of style of box pony Suzhou already quited the professional work below the line on its line in the round, be in close down condition.
On March 29, small make up be in in box pony the APP that clean out treasure " clean out Xian Da " marked position sees the interface " the business on the line that company decision stops inn of style of box pony Suzhou at rising on April 1, 2019 " announcement.
Style inn put up the shutters informs
Occupy report of consumer of door inn periphery additionally, begin from March 29, inn of the door below box pony line is synchronous also open " full-court 6 tuck up " in a limited time check inventory activity. Doubt of inn of style of box pony Suzhou is like remove a stop business.
On March 31, " city of deepness science and technology " small make up head for box pony on the spot, the spot still a lot of people.
Major goods shelves is at present clear already inside inn empty, odd little part is born delicacy kind product from 6 fold fall to 5 fold, sweetmeats is like Hagendasi is low more to 3 fold.
On March 31, box pony is bought empty goods shelves
The netizen transmits pony of a piece of box and employee to talk things over remove labor contract agreement, can see from agreement: "Party A cannot continue to do business, stopped to do business on April 1, 2019. Stopped to do business on April 1, 2019..
On April 1 morning, " net winning business " the reporter dials inn of box pony door several times Electromechanical word, all nobody are received listen. Place of close down announcement goes up to leave mobile phone number to contact box pony through the line after relevant controller, the other side claims: Look inn of preamble body center already was shut, predict will at second half of the year practice of new optional location.
As we have learned, regard the countrywide head of box pony brand as inn, the practice of inn of style of box pony Suzhou ever caused sensation inside the industry. This by the brand of high-quality goods supermarket that makes together with big profit hair in A, be in charge of supplying catenary and government of door store operation by big profit hair, unripe delicacy is highlighted on commodity, introduce delicacy of partial box horse to be born to have brand giving birth to delicacy oneself, the line goes up in the meantime clean out delicacy to amount to 1 hour excellent business.
Combined box horse and big profit hair to go up in new retail exploration " outstanding gene " , box pony has the efficient supermarket below the line to run mode already, have the increment on the line inside 3 kilometers limits again, why can you greet " flee " the destiny of Suzhou?
1, " internal injury " : Go meal, box Ma Xiansheng demotes
Box pony product covers vegetables and fruits, refrigerant commodity, flesh kind, the category such as milk products, get rid of sells a medium home appliance, home to spin greatly besides the supermarket, the low frequency such as dress consumes commodity, introduce football, basketball, volleyball, ping-pong, badminton, and the commodity such as water polo, swimsuit, at the same time leave out box Ma Xiansheng gives a person the brightest impressional " seafood makes carry out " .
Go the box pony after meal, look from system capacity more the demand of consumer of community of press close to, link waits in optional location, be born, operation more agile. But also mean the merchandise measure that can appear in door inn to also be restricted accordingly, the selection ability of inn of this face each other had higher demand.
And lost box horse delicacy to give birth to this one " retail + meal " kind " new " the kernel of species, pony allowing a case more resembling is supermarket of high-quality goods of hair of a big profit. Accordingly, inside course of study think generally, box pony is a Ma Xiansheng demote version, should be called more " small profit is sent " .
2, " traumatic " : On the line, competition of the supermarket below the line is intense
Periphery of inn of center of box pony style owns the supermarket below much home line inside 3 kilometers limits, be like supermarket of high-quality goods of big profit hair, Home Hua Runmo, Dream, Outaifu supermarket, competition is relatively intense. In addition, preliminary treatment processing is passed like bright vegetables and fruits is born to did not resemble box pony mostly inside these supermarkets, there is an advantage more in price respect.
And online on deserve to send a respect, although have,clean out treasure " clean out Xian Da " add hold, but overall conduct propaganda covers a range insufficient, and because body measures storefront lesser the type of merchandise that bring about is not quite rich and the price of on the high side, also affected the desire that consumer buys further. And with area inside, feed what give birth to delicacy all right to approbate degree taller instead, receive crate to already spread all over city of science and technology each size area.
3, " deadly injury " : Door inn optional location is great error
No matter be big,box horse delicacy is born, pay attention to periphery very much on optional location of 3 kilometers community into halt rate. Box horse delicacy is born in lion hill business to encircle If Mall to give birth to business of vivid shopping centers, wood showing disrespect or contempt easily to encircle Suzhou leisurely energy of life of honest door inn person and benefit are very good. And same advocate the line on syncretic, line issues the storehouse that hit store the box pony of unifinication, it is on the optional location of an inn let a person feel however do not wear brains.
Above all, encircle integral circumstance from business for. Box pony whole nation head city of science and technology of high new developed area of Suzhou of inn optional location board piece, this board piece belong to Suzhou in recent years burgeoning board piece, circumjacent residence project is in construction condition mostly, enter actually at present rate is not high.
Business encircles purchasing power relatively group of the trade before the view that Suzhou has matured at present, lake east business encircles trade group, lake on the west, group of group of lion hill trade, Shi Lu trade differ very far, even if be wood group of trade showing disrespect or contempt, too the burgeoning trade group such as group of trade of lake new city, its consumption capability is a lot of higher than city of science and technology also.
And door inn is specific fall Suzhou style center, it is the center of form a complete set of omnibus business style that government of new and high district makes, distance periphery community is further.
In the meantime, be stationed in rate case impact because of sufferring circumjacent community to enter, passenger flow and condition of whole of person energy of life are at present poorer. And the central position that box pony is located in whole style center, from advocate the entrance enters need to walk nearly 10 minutes. This greatly, restricted the customer below the line group into inn.
Actually, government of new and high district is developing town of science and technology energetically in last few years board piece, but integral development cycle is relatively longer. If box pony is to choose to be entered after two years,be stationed in style center, believe the destiny can differ somewhat.
Current, box pony has one door inn to doing business in harbor of Suzhou Zhang Jia, and layer of Suzhou center B1 also introduced box pony, still be in surround block decorate condition.
If, box pony will head the lake that inn puts in supermarket giving birth to delicacy to still be in blank condition on the west Suzhou center, so complete and OK the person with huge market of have the aid of is angry, and circumjacent inside 3 kilometers limits live, office crowd, realize good profit.
The view of netizens
Write in ultimatum
On the line + below the line, supermarket + meal + condition of other line of business, this is in recent years new retail main show form. Be based on the change of big environment, in recent years the box horse, super species, new species such as pony of earthly harbor, box emerges in endlessly, but what can undergo market test truly is very few however.
Of deficit billion " super species " , 5 inn close completely " earthly harbor " , be less than half an year with respect to put up the shutters " D5 kitchen " ... had become road of new species trial and error to go up " martyr " .
Hope " box pony " head of inn shut what just cause failure because of optional location error an exemple, sequel is OK the habit that gives birth to box horse delicacy error correction of fixed trial and error duplicates " box pony " on, digging community commerce this " La Hai " go further on road.
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