Ford is in China the bluff type of sales volume drops, the instant pushs Ford to where the wind and the waves are highest. For a short while Ford also made the central point in paying close attention to in steam rim, hear most is to sing declining sound. Of the doubt that faces consumer and numerous multimedia sing decline, ford China promulgated 2 brands strategy on April 3, swear to be in China market rally.
On strategic news briefing, released Ford China to will be rolled out inside 3 years include Ford and Lincoln inside 30 new cars. Include to design center of center, innovation center, product center, new energy resources in Chinese operation inside 4 centers, make Ford product is in China the market can ground connection is angry.
Also circulating on the net recently partial rumor, say auspicious automobile will together Biyadi buys American Ford. It is from Ford China in light of the strategic news briefing April 3, this one rumor also with respect to collapse of itself. Or else of Ford outstanding achievement is good, after all a copy kept as a record of hundred years Ford still is in.
From last year since the end of the year, ford undertook in the whole world factory and human affairs are adjusted closing a share, this also caused the outside to Ford whether continue to prop up suspicious. But according to vice-president of Ford car whole world Chen Anning expresses: To establish the leading group that has actual strength, inevitable tectonic to personnel knot Cheng Zhen is moved, at present this job already was finished most probably. And interview in the reporter in, chen Biao shows: "I said Ford China business to calculate " . Enough sees Ford headquarters gives his height credit.
A lot of people state Ford product refuses to obey in Chinese natural environment, if Ford is natural environment really,refuse to obey, that once lunar sales volume achieves Fox 20 thousand + , become the person above average of car domain, fu Rui this, alar tiger is in home market is very hot, acute bound is become exclusive the medium-sized SUV of an antagonism Han Landa, how these explain again? Cause Ford to be in at present actually the main reason with so dismal home market or, the product has been updated slow, not too the requirement that understands domestic consumer.
Compete in domestic car market unusually intense today, if do not progress,be equal to is degenerative. At present each old brand product is almost change a money one year, do not arrive 3 years with respect to replacement, the product renews such fast period, ford did not roll out new product two years continuously, fox appears on the market 8 years to had not undertaken changing a money greatly actually. Fast to what if turn over a book,new model rolls out today, ford these are old old model gets of consumer desolate also be the business that does not pass normally again.
Although Ford goes up newlier in the product pace became slow many, but in 3 crocks of engine apply go up to appear exceedingly active however. Greeted 8 years eventually without newer Fox change a money, but was carried however 3 crocks of engine. Although occupy a few try those who had driven new fund Fox consumer response, trying what 3 crocks of engine do not experience in driving a process to shake, shake, but this bank with 3 crocks of cowardly engine goes from beginning to end in the heart. In addition Fu Rui this in changing a money last year, also change mount 3 crocks of engine, let original sales volume still calculate so possible Fu Rui this sales volume also sells at a discount greatly.
This lets a person be unable to bear or endure should ask, ford does the Ying Lang fastening a gram that didn't because carried 3 crocks of engine,you see decline from sales volume altar come down? Although later Ying Lang redeems sales volume somewhat again through depreciating considerably, but of sacrifice is very high profit however. Ford is your financing very abundant? The old road that also misses Ying Lang?
In addition Fox, Fu Rui this change of the space after changing a money is not apparent, compare in the demand with domestic at present big to the space inside the car customer tall today, ford did not cater to the demand of consumer. In addition the product of Ford holds respect charging a sex to have an advantage very much, but appear more miserable and shabby however on configuration. Studying consumer demand side, ford should be reached to the masses really like Bao Jun, numerous peaceful such own brand learns study, large space, rich configuration just is the demand of domestic consumer.
Write finally, from the hair of Ford high level call the turn can see, ford has realized the problem was in, will solve a problem through adjusting the strategy also extremely urgent. Believe to have a copy kept as a record of hundred years Ford, ford can walk out of the plight with dismal market as soon as possible.
