Chinese cate culture is of long standing and well established, have extremely again at the same time include quality, on cate market of China, have cate of our familiar traditional Chinese meal not only, and the cate that still has a lot of wests, and the hamburger that is familiar with even us most can have numerous foreign brand, among them the famousest should be Kendejihan the hamburger of fort and burger king, do nevertheless you know this both distinction? The hamburger weight of burger king is very full, why now however " cool cool " ? Speak feline be bored with from office staff.
The foreign dining room that there is the hamburger that make in China has very much, like Kendeji, Mcdonald's, still have burger king sell hamburger, resemble Kendejili nevertheless the hamburger of the face basically is give priority to with chicken, and the taste of the hamburger inside burger king is richer, especially the hamburger of beef of day any of several hot spice plants inside burger king is heft more dye-in-the-wood, bite to be able to experience beef juice knead dough include compound fragrance, cannot help doing sth making a person. But why do not have Kendejihan however is fort welcome? The truth plunges into a heart.
Sheet is defeated to agree not at all from the burger king on taste heart radical hamburger, but fort has Kendejihan more the advantage of climate favourable geographical position, agree especially heart radical enters Chinese market more earlier than burger king, such clients suffer the effect of thought of first impressions are strongest more easily fully, this Kendeji is accepted more easily by consumer, after that the burger king that the face comes to more it is copyist be regardinged as.
The 2nd advertisement is devoted, we often can see Kendeji's ad on TV, and spokesman of a lot of advertisement or a few when Gong Mingxing, such Kendeji's names are more resonant, and watch burger king instead a lot of more low-key, have what ad hardly, this consumer feels this brand is newer.
The 3rd product is single, burger king basically rolls out hamburger such sheet is tasted, and agreeing is content is abounded however inside heart radical, often still have various formula activities, can attract more consumer to come over to consume so, and burger king also with respect to such business worse and worse, now is more " cool cool " .
Small make up a viewpoint: If if be talked only,tasting actually, burger king is more delicious than Kendeji, but the business does not have Kendejihan however fort is welcome, this truth also is to plunge into a heart really, resemble having the company of actual strength originally more very much, but however because come over late, missed whole market. Young associate how do you look to this matter?
