Consumption upgrades is " blast tuyere " , plant radical product is relying on the idea that health turns to have his moment quickly. On January 11, dali food government announces nutrition of the plant below the banner represents brand beans this beans rolled out yoghurt of plant barmy normal temperature plant -- home of Flogurt establish actor. Look inside course of study, this makes Dali provision easily is a place with a draught of market of pursuant plant yoghurt on one hand, also be to be implementation to was bred 2025 on the other hand " 4 one billion four hundred and ten million and sixty-five thousand four hundred and eight brands " add weight. However, consumption upgrades cannot crash, coming true 2025 on the road of the target, dali food still needs to face already the farmer spring of circuit of impact plant yoghurt, 3 yuan, raise yuan wait for a brand grab feed.
March plant yoghurt
"Good the plant yoghurt that drinks 0 burdens came! " this fabaceous brand rolls out the beans that Dali food announces to the banner falls in official channel yoghurt of normal temperature plant. It is reported, plant yoghurt is the range of products that the beans represents high-end character below this fabaceous banner, advocate hit " 0 cholesterol, 0 return form adipose, contain floral prandial fiber " , at present this product is in platform of this business of fabaceous government report sells the beans. In the meantime, this beans still announces the beans enable Wang Yuan to regard a brand as spokesman, promote a beans image of this fabaceous brand high end.
In official introduction, dali food respect expresses, this perfected a beans not only this fabaceous industry matrix, still broke the pattern that normal temperature ferments yoghurt is given priority to with animal yoghurt.
The personage inside partial course of study thinks, roll out plant yoghurt, because Dali food saw this market wind gap,also be. Nowadays, as the promotion of people health consciousness, iteration that consumes demand, in last few years drink of plant radical nutrition is paid close attention to continuously by people.
Data shows, global plant base sales volume grew 25% compared to the same period 2019, the consumptive manner of food, healthy to green food reachs consumer 70% above. According to Ou Rui data, the market dimensions that global plant suckled 2018 reachs seventeen billion four hundred and thirty-six million dollar, global plant base yoghurt market dimensions is 974 million dollar. 2018-2023 year, global plant base the compound increase rate of yoghurt predicts to amount to 17.8% , among them the area such as North America, Europe is added fast achieve 38.5% , asia-Pacific area is 3% .
Expand ceaselessly as the market, farmer spring, 3 yuan, raise yuan, the brand such as Wei Wei, Zhen Yang already also joined market of plant radical yoghurt to compete. 2019, farmer spring rolls out viable bacteria plant base yoghurt, advocate hit " 0 cholesterol, 0 lactose, low saturation is adipose " ; In November 2019, 3 yuan of food and the French emperor remote in time or space that answer star buys jointly are vivid (St Hubert) roll out 5 plants yoghurt; By 2019, 6 walnut roll out a money antiseptic model normal temperature ferments walnut breeds; Subsequently, wei Wei is rolled out " Wei Weidou yoghurt " , german beauty benevolence the product line go into operation that food builds in China, roll out " JOMMA " viable bacteria plant base yoghurt.
Analysis of bud of Shenyang of trustee of capital of popular a section in The Book of Songs consisting of sacrificial songs says, plant yoghurt just arisen, although competitor is very much, but market structure is uncertain, dali food still is entered likely bureau.
The Song Dynasty of lacteal industry expert shines to also express self-identity to this, he says: "When Dali food enters category of bureau plant yoghurt to be now not late, nowadays plant yoghurt just arisen, because this needs a large number of brands to enter, enlarge the market thereby. On the other hand, the sale channel with plant yoghurt and Dali original provision is consistent, and ' one canal taste more ' the strategy also conduces to Dali food each brand emerges synergism, produce greater brand value thereby " .
Sprint " 4 one billion four hundred and ten million and sixty-five thousand four hundred and eight "
Besides a place with a draught of pursuant plant yoghurt, this makes Dali provision easily also by be being regarded inside course of study is for sprint " 4 one billion four hundred and ten million and sixty-five thousand four hundred and eight brands " target. Before this, dali food places development end: Strive to breed 4 one billion four hundred and ten million and sixty-five thousand four hundred and eight brands before 2025 -- Dali garden, Le Hu, beans this beans and beauty bake celestial bodies.
Nowadays, had gone 2020, although the annual outstanding achievement of Dali food had be notted release, but from first half of the year outstanding achievement looks, the development of Dali food all is not like person meaning. Data shows, 2020 first half of the year, dali income glides compared to the same period 8.7% reach ten billion one hundred and fifty-six million yuan, realize gross profit 4.07 billion yuan, drop compared to the same period 10.8% ; Wool interest rate drops compared to the same period 1 percent come 40.0% . Partner net decreases compared to the same period 9.5% reach 1.876 billion yuan.
Among them, 2020 first half of the year, include short the income of domestic spending branch that maintains biscuit, beans to be suckled inside rises compared to the same period 7.7% reach 1.28 billion yuan, include bake cake, potato kind Peng melts food, cookie kind inside income of recreational food branch glides compared to the same period 2.1% reach 4.84 billion yuan, include functional beverage, cool tea inside namely income of drink beverage branch glides compared to the same period 22.7% reach 3.31 billion yuan. In gross profit respect, spending of Dali food household, recreational food and namely the gross profit of drink beverage branch is 606 million yuan respectively, 1.81 billion yuan reach 1.63 billion yuan, drop respectively compared to the same period 1.6% , 2.1% reach 21.5% .
Although did not announce Dali garden, happy tiger, beans,this beans and beauty bake celestial bodies the circumstance of specific outstanding achievement of each brands, but occupy according to number of squares of Dali food officer, current, cover Dali garden, can compare gram, delicious dot the recreational food of brand of 3 big countrymans board piece, integral year sale exceeds one billion four hundred and ten million and sixty-five thousand four hundred and eight. Additionally investigation report shows, 2019 is Dali food the first year when send force weak point to keep business, grandma of new business beans and short protect biscuit to locate breakfast family consumes the market, annual realizes 2.66 billion yuan, occupy income to come than adding 12.4% , among them short protect the United States to bake celestial bodies income achieves 800 million yuan.
Bitter fleabane of Zhu Dan of analyst of Chinese food industry comes true to Dali food " 4 one billion four hundred and ten million and sixty-five thousand four hundred and eight brands " the target is not valued. He expresses, current, only Dali garden can achieve a goal below Dali food division. Instantly, the large sheet of course of study of moral of quick pass the time in a leisurely way tastes a times to had gone, 3 brands realize the others basically hard this target.
Nevertheless, dali food government admits hold confidence to afore-mentioned brands: "The family is consumed board piece, those who serve as nearly two years of layout is strategical business board piece, still maintained taller add fast. At present group family is consumed board piece basically include a beans this beans and beauty bake celestial bodies two old brands. Be in ' 6.18 ' during electric business closes to greatly, beans this beans discriminates only fabaceous grandma becomes sheet of drink of day cat platform to taste sale champion. The United States bakes total volume produces 18 manufacturing base of time whole nation, those who realized city of countrywide provincial capital and city of key ground level is comprehensive enclothe. This year 1-6 month, the United States bakes the terminal number of celestial bodies rises considerably, growth range exceeds 44% . " in addition, le Hu is the brand of before market of Chinese function beverage is located in an industry 3.
Chinese edition " nest " ?
Ever survey orgnaization thinks, dali food is Chinese edition " nest " .
It is reported, the nest founded in Vevey small town of Switzerland by Heinrich 1866, 100 will expand ceaselessly for years, already developed become the food beverage company with the biggest whole world. The nest owns 2000 many brands, covered category of all food drink almost. 2019, the nest achieves organic growth 3.5% , real interior grows 2.9% ; Net business income reachs franc of 92.6 billion Switzerland (amount to RMB makes an appointment with 662 billion yuan) .
Under photograph comparing, dali food established in Fujian 1989, it is company of production of a cookie at first, already developed the brand that makes China precede now recreational food and beverage company, have the product combination of diversity, much brand. Government-owned net shows, dali food saves an area 18 times to establish 21 subsidiary in the whole nation at present in all 36 food, beverage produces base, a potato complete pink produces base, 1 packs color print company. Annual battalion closed 2019 it is twenty-one billion three hundred and seventy-five million yuan. Differentiate by the branch, 2020 first half of the year, the recreational food of Dali food board piece occupy than for 47.65% , implementation battalion receives 4.839 billion yuan; Namely drink beverage is occupied than for 32.62% , implementation battalion receives 3.312 billion yuan; Other occupy than 19.73% , battalion closes achieve 2.004 billion yuan.
In Zhu Dan bitter fleabane looks, dali food and nest still cannot place on a par.
Nevertheless, survey orgnaization analysis thinks, the nest develops main component to abound dimensions of Wu of great undertaking of product combination, enlarge for support, accumulate the inchoate growing phase of capital and experience; Rich product combination, buy reach conformity to already had product category the rapid growth phase with dominant market; Rich product combination, be bought and extend business rising market, establish the full-scale development level of global dimensions. Compare with nest photograph, dali still is developing inchoate.
"The product line before Dali feeds items is relatively saturated, also lack enough technical base to have research and development of high additional cost, the mode implementation that because this takes brand sale only,drives grows. " Shen Meng thinks, if the target is finished to finish,not be tickler, but do not have too much and active meaning to the enterprise, call catchword with its, as solid make good product, have stronger competition ability when the product, bring to bear on appropriately again sale helps strength, just be good loop.
Wait for a problem to did not develop, beijing business signed up for reporter connection to cover Dali food aspect, but up to distribute news dispatches, the other side did not give reply.
Song Liang suggests, dali provision future should strengthen a brand build, the channel that promotes a product extends money power, below the condition that assures product safety quality, utmost land increases product mouthfeel and functional sex, in addition, still should develop the synergism between distinct category, accomplish " one canal taste more " , drop a product thereby current cost. Beijing business signs up for poplar of reporter Qian Yu
