It is very normal that the brand developed certain level to look for a spokesman, but spokesman does not search casually absolutely, otherwise the brand is met compensate the madam is folded again arms.
Recently, intel basks in the new spokesman Yang Li that gave his, be scolded by the netizen directly the degree that deletes acting speech message. What circumstance is this?
Say normally, it is very normal that Intel looks for spokesman, it is very normal also that Yang Li does Dai Yan, after but why contact Intel and Yang Li contact Intel and Yang Li but why contact Intel and Yang Li,be together washed-up?
The reason is very simple, because the main user of computer product is the male, and Yang Li takes off buccal show and China because of his " common man " the station was in on contrary, because this will be both inevitable meeting generation is very large after union violate and feel.
1
Why can Intel choose Yang Li acting word?
This incident of serious acting character to turn over also exposed Intel a few state of mind of the Intel company.
We can pass the trends of Intel to be pushed, why can you choose Yang Li to come Dai Yan?
The first kind likelihood: The graph is convenient. Yang Li does not say buccal show a little while only in Intel spokesman, rock of actor of the show that take off a mouth is acting also character the advertisement of Intel. Yang Li and Rock belong to what Li Danqi falls to laugh at actor of fruit culture company together likely, intel may be to pursue convenient then the lot fell these two spokesman.
If so if, intel may be above choice spokesman a bit cursory. Anyway, still want what the person in netizen heart sets to consider spokesman individual. Apparent, yang Li's person sets the target user that follows Intel not to match.
The 2nd kind of circumstance: Intended and do it. When Intel is choosing spokesman, be likely intended and do it. Although the notebook computer because of Intel is sold inside global limits the amount is good, but be being returned in home is very finite. In the final analysis, still be people still stay in chip to its acknowledge above, do not be familiar with its computer function.
Since such, why is Intel on the choice of spokesman a bit bolder? No matter use what method, the attention that wants to be able to cause people only is successful. If Intel is such plans really, so this sale is a success.
Look back on, did Yang Li become wrong?
Yang Li just is to stand in female perspective to conveyed his the view to one part schoolboy just, in the middle of this kind of her practice the one's heart's desire of woman audience, the psychology that obtained numerous female vermicelli made from bean starch is resonant.
Likelihood poplar large bamboo hat is for discharge consideration, there is a place a little on expression radical, because extent of her that word radiate is true too wide, great majority man was included, this also the war that hard to avoid can cause certain sexual distinction to oppose.
From the point of the angle of commercial value, yang Li goes taking the place of the product with character female more user will be a bit safer, e.g. : The domain such as dress, lipstick, perfume.
in light of the collaboration of Intel and Yang Li, without giving thought to Intel at that time is what kind of idea, this off base. Because, the schoolboy of many know the business said the weakness of Intel one pile in the comment, this is typical " compensate the madam is folded again arms " .
2
Intel uses conflict the fault place
Famous sale expert of home once expressed in Xie Mao, the essence of sale is to have an insight into demand, and demand comes from inside conflict again, because this discovers the conflict, main job that resolving conflict is sale.
See this word, we may interrogative, is the brand fixed position of Yang Li and Intel also conflict? Why to succeed?
Because Xie Mao is medium,saying conflict is the conflict that points to consumer demand side, is not the conflict that points to spokesman and brand fixed position, this is two concepts.
Specific how should have an insight into demand, resolve conflict?
A best example is cerebral platinum. This product is located in to be offerred only surely namely at in senile health care is tasted, because be opposite,Shi Yuzhu discovers old people of the body anxious, still be willing to drink cerebral platinum. But the price of cerebral platinum is not cheap, a lot of old people are not willing oneself are bought. Arose to want not to want to spend the conflict of money right now.
Same, the youth also does not know what to buy when seeing an old person, this is another conflict.
After having an insight into to conflict to these two, shi Yuzhu became cerebral platinum fixed position a gift immediately. It solved the difficult problem of youth give sb a present not only, still solved the problem that wants not to want to spend money for old people.
Of course, the advertisement that the most classical still is cerebral platinum " celebrate a festival not to accept a gift this year, receive a ceremony to receive cerebral platinum only " .
Only should a little those who nod Chinese strength know this ad saying is a disease sentence, this itself is a conflict. Additional this ad saying, still have the meaning that a bit morality kidnaps. If do not have,send a head platinic word because of you, with respect to the suggestion you are equivalent to doing not have give sb a present.
Summary rises, if a product wants to sell well, need to have an insight into above all the demand with real user, use a straightaway advertisement language next occupational intelligence.
Fist of such a combination come down, your product also stands firm in the market with respect to hopeful!
With media thinking entire network is enclothed, let product sale be attracted!
Future all commerce compete, metropolis focusing is on media transmission. A company or a boss, if media thinking is in short supply, be destined to be able to be defeated ahead of schedule below blast come.
Remember please: Spend without transmission, spend without acknowledge; Spend without acknowledge, do not have the United States praise degree; Without the United States praise degree, he Laizhi name is spent!
