Everybody knows, stem from environmental protection consideration, 12 series mobile phone did not deploy the apple charger and earphone, matched a jumper only, the user needs to pay 59 yuan of proper motion to buy charger more. Some people may think, I can charge with old before charger. Such OK of course, but cannot enjoy filled quickly, because previously charge the head does not support fill quickly, and this also can is opposite mobile phone batteries causes certain effect. So, should buy an apple only 12 series, be about to buy charger alone.
Although malic charger has 59 yuan only, to 6000 multivariate mobile phone prices, since had spent so much money, also do not care about these 59 yuan, but to malic company, it is to add close too much, sell 10 million mobile phones, it is 590 million yuan.
Apple 12 although do not take charger, but the enthusiasm that does not block fruit pink, mobile phone sales volume all the same very good. But, the Brazilian does not eat this one however. Malic company fell fall in Brazil, because 12 mobile phones do not bring the apple of the sale,charger was fined.
Recently, according to coverage of media of Brazilian science and technology, malic company was punished by city of Brazilian emperor Paul 2 million dollar, the reason is the mobile phone did not take charger, this was disobeyed " consumer protects a law " .
Actually, the announcement that malic company received holy Paul consumer to protect orgnaization Procon-SP last year -- malic mobile phone did not take charger to disobey " consumer protects a law " . But, malic company is done not have make a change, it is the response says only, most user is had reserve charger, not was necessary to offer a charger again. Result apple company got 2 million dollar punish sheet.
Look in malic company, environmental protection this reason already very enough, not was necessary to waste resource again, deploy charger to the mobile phone. There is redundant charger in a lot of hand now, do not deploy what new charger also won't affect an user to use. But Brazil does not listen however this view of malic company, however decisive make amerce processing. Malic company was grown this, brazil did not buy the Zhang of malic company.
Brazil is very strict to the protection of consumer interest, company of a lot of international expands business in Brazil, special attention this. In Brazil, ten million cannot let consumer give complained, perhaps tell a court. If appear this kind of thing, the cost that place should pay is more than the price of commodity far, can be a lot of times even. In Brazil, the lawsuit that this kind of consumer mentions, often can win the lawsuit, defendant company will be disastrous. So, want consumer to raise a question only, these companies can think method to solve at once, won't let consumer take legal course.
Malic company protects the announcement ignore of the orgnaization this to Brazilian consumer, did not make the change of materiality, also be by punishment in reason.
Be fined because of the problem of charger 2 million dollar, this amount to malic company it is drizzle simply, but implicit meaning and the impact to company image are bigger.
Brazil does provenance to punish, other country or can the area learn all the same? Malic company should eat its word oneself, had turned round to give an apple 12 mobile phones again deploy charger?
Anyhow, for company of this pair of apples, it is an a Gordian knot, see malic company how will answer.
