In sale advertisement " to turn over " below setting of public opinion crisis, parent company of complete cotton times is dovish medical treatment (300888.SZ) just announced the outstanding achievement 2020 to grow data.
Late on January 11, dovish medical treatment releases outstanding achievement announcement showed 2020, predicting report period inside its do business income is 11.5 billion yuan - 13.5 billion yuan, grow 151%-195% compared to the same period; Predicting net profit is 3.65 billion yuan - 3.95 billion yuan, grow 568%-623% compared to the same period. In announcement, the account that outstanding achievement adds beforehand all is concerned with epidemic situation.
Nevertheless, from will for a long time look, the complete cotton age that basically produces product of domain of mother baby things, articles for daily use, the long-term effect that suffers afore-mentioned public opinion crises is still difficult accurate anticipate, be in for example sale respect, its affect a situation as before sealed. It is reported, complete cotton times is holding dovish medical treatment 6 close into above battalion.
The crisis
Open broadcast platform, one young woman is dogged by one man follow at sb' heels, subsequently this woman show resourcefulness in an emergency, with discharge of wet towel of complete cotton times makeup, become ugly after discharge makeup and protect successfully oneself.
This wants to highlight discharge makeup originally Shi Jinjiang is big the advertisement of discharge makeup effect, outsmart oneself, be thought not to respect a female by the netizen.
Face public opinion crisis, on January 8, small response of official of complete cotton times says, video is advertisement originality, serve as the clean function of outstanding commodity only, already will wear below this video at present. Late on January 10, complete cotton times releases findings to show, this is in-house work error, earnest excuse. Late on January 10, complete cotton times releases findings again, it is in-house work error lets do not accord with the line on the brand standard, video that violates company value, earnest excuse.
Apologize 3 times, all did not appease public opinion, economy observes network reporter discovers, still the netizen carries an apology on the head to believe next comments in the buy of small gain of government of times of Purcotton complete cotton: "Any products that also won't buy you again " , " do a product to want to be abandoned by the market otherwise well later " .
This is not first time of complete cotton times " to turn over " .
In carrying an apology on the head to believe with buy of small gain of government of complete cotton times, state " its have excellent product quality, quality excel profit " those who wait for content to form contrast is, economy observes network reporter inquires pertinent information discovers, its had been complained for many times, relevant government sector also has been reported selective examination the unqualified problem that discovers in the process.
In March 2018, the quality of product of Shanghai female underwear that net of official of supervisory bureau of Shanghai quality technology publishs is supervised selective examination to show as a result, the postpartum gauze of complete cotton times controls bellyband fiber content unqualified.
On December 31, 2019, quality of Shanghai bedding product is supervised selective examination to show as a result, the " cheeper that limited company of science and technology of times of complete cotton of Shenzhen of subsidiary of dovish medical treatment produces is worth by PH of existence of " of core year fund unqualified problem, be handled lawfully by seat market supervisory management department.
On May 6, 2020, superintendency bureau of Jiangsu province market releases " industrial product quality is supervised selective examination the bulletin of the circumstance " show, share 37 batch guaze mask unqualified, include 23 batch to defend daily model guaze mask of guaze mask, 14 batch labor insurance. Unqualified project is involved defend the effect, filter the index such as the efficiency, total leak rate that follows the face guard that abandon type, the complete cotton that complete cotton times produces prevents a list of names posted up on mist haze guaze mask. Of the same age on May 26, website of supervisory management board of Shaanxi province medicines and chemical reagents is released " Shaanxi saves announcement of quality of medical apparatus and instruments " . The dovish medical treatment that regards dovish medical treatment as wholy-owned subsidiary among them (Huang Gang) what limited company produces is medical nurse guaze mask because " guaze mask is taken " problem, by check unqualified.
Bitter fleabane of senior researcher Zhu Dan is opposite Chinese brand academy the reporter says, complete cotton times insults a female to be able to injure brand force, juice of coco of tree of the coconut before this " drink as a child big " ad saying is approved pornography, to the brand the influence did not restore up to now, complete cotton times also can pay price for undeserved advertisement.
The reporter calls complete cotton period for many times, up to distribute news dispatches, of short duration did not get a response.
Battalion closes
Below afore-mentioned public opinion crises, late on January 11, dovish medical treatment was released 2020 outstanding achievement announcement, data shows its outstanding achievement soars, main growth reason and epidemic situation are concerned. Announcement shows, "New coronal is pneumonic during erupting, the company reacts in time quickly, work overtime product of manufacturing epidemic prevention, relevant and medical protective equipment (basically be guaze mask, defend take, segregation garment) online sale of the market outside going up to leave channel, churchyard and area with the line all rises considerably. The thorn of company complete cotton water own research and development applies extensively at operation garment, segregation garment without the raw material that spin cloth, defend take, the product such as guaze mask, resolved the in short supply difficulty of raw material already, at the same time the advantage such as comfortable sex got the client's height is approbated again. The raw material because of own research and development already dimensions turns production, make product cost drops thereby, promoted annual effectively outstanding achievement further. Promoted annual effectively outstanding achievement further..
As a civilian look forward to, complete cotton period is crucial to dovish medical treatment. According to book of dovish iatrical raise capital by floating shares, came 2017 2019, battalion of dovish medical treatment closes to be 3.5 billion yuan respectively, 3.84 billion yuan, 4.58 billion yuan, corresponding net profit is 430 million yuan respectively, 430 million yuan, 540 million yuan. Dovish medical treatment has Wu of 3 great undertaking board piece, it is medical respectively thorn of water of business of dressing business, healthy consumer goods, complete cotton is not had spin cloth, among them business of healthy consumer goods is his main source, 2017-2019 year, healthy consumer goods occupies its battalion to receive 2/3 about. Came 2017 2019, complete cotton times realizes business income 2.14 billion yuan, 2.38 billion yuan, 3.03 billion yuan, the proportion that holds integral battalion to close exceeds 6 to become.
Current, dovish medical treatment controls a partner is dovish group limited company (the following abbreviation " dovish group " ) , effective control currently holds the post ofLi Jianquan of president of dovish medical treatment artificially, and the fact that regards dovish iatrical as father and complete cotton times charges a person, li Jianquan is lived in with 44 billion yuan body " 2020 Forbes a list of names posted up of Chinese healthy rich and powerful people " the 11st.
It is reported, dovish medical treatment is a research and development, production and sale what be main raw material with cotton is medical the enterprise of dressing and daily expense consumable, landed A in September 2020, the share price when closing quotation was 188.72 yuan on January 12 / , grow 6.72% with day, show market prise to be 80.5 billion yuan.
Economy observes network reporter returns know, before this, the way that dovish iatrical appears on the market is not great. Be in early in December 2005, dovish medical treatment flounder at American capital market -- the bar outside field of preexistence United States trades the system hangs out his shingle, hand in a flounder to Nasidake from button after that, hinder finally to be worth the reason such as low, fluidity difference at estimate of American capital market, retreat city at was being changed demesne in December 2012.
On October 31, 2017, dovish medical treatment is met on domestic first time, because sea outer room is received,appear on the market however, flaw of existence of impeach of the item that retreat city, built-in control, add endowment reach share to pay a price unreasonable wait for a chain of problem to be denied.
Do poineering work by 2019 board register make reform, dovish medical treatment hands in place greatly to do poineering work at will be being referred to card inspect once more on December 20 board appear on the market application, hand in place greatly finally to do poineering work at accepting its on June 30, 2020 board appear on the market application.
Economy observes heart of of network reporter Zheng
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