From price the IPhone government of 848 charges back carapace, talk about the business of mobile pho

Concerning an any issues at the apple is news.

Yesterday, the apple was released formally comfortable deserve to charge at the government of IPhone 6 and IPhone 6s back carapace " Smart Battery Case " , this crust uses silica gel of as former as the apple plant to cover same capable person to shape with an organic whole character craft, bottom is batteries in, outside put conduct space and Lightning interface structure, buy batteries capacity is 1877mAh inside.

Before this, there has been a lot of tripartite to charge on market crust. No matter be,be in by what the truth says him apple is rolled out character or want a second to kill on appeal former, but have not thinks this product caused large area to spit groove however, and the boy or girl friend that tells groove is his not just only 848 yuan this price that can buy Note 3 of a red rice quickly, still have the twist that its appearance designs. Back is huge raised, make the product lost aesthetic feeling completely, of HTC G11 of not only one's early years inspect namely feeling, also caused people to would rather be rolled out to the apple so a crust and do not wish to let IPhone batteries increase of a few critically.

So why should the apple roll out carapace of such a back? The answer is very simple, besides give out boat of official batteries add strengthens plan besides, count on fittings gain namely. Consistent since, the relevant fittings of IPhone is not cheap, official silica gel covers price for 200+ , the skin covers price to be 300+ , the price of Lightning base is adjacent 400, although its sales volume far the sales volume of mobile phone of be not a patch on, but sheet is differred not at all however by profit margin, this, also accord with a library to overcome the main goal that times apple gives priority to with gain.

And according to knowing the netizen discloses, city carry out is high-grade the general cost of mobile phone carapace is controlled in 5 yuan, the do manual work that cost obtains 7 yuan can have calculated on first-rate, plus each cost of other, overall and most also control in 10 yuan, profit is highest and OK after leaving factory however roll a few times. And the profit of mobile phone film is more horrible. The film of type of the majority on market, its cost is calculate with wool, but profit is highest can achieve hundreds times. Pardonable also the person that fries mobile phone of commodities from abnormal channel two years early, now nowadays in succession transition goes making fittings.

And more than apple, manufacturer of other mobile phone also saw the flourishing of fittings market, earn profit in succession through binding the kind that sells with collocation. For instance we often the edition of popular model government of critically and such-and-such homebred mobile phone does not have goods, but matched mobile phone carapace, earphone and the formula edition that stick film are grabbed however do not need to grab. This shows an issue with respect to enough, after all the cost that these things increase one case also does not spend a few money, but have the aid of can increase hundreds of in the without foundation on original price however hereat, the profit among this can want to be more than the profit that sells a mobile phone far. So, do not see official price have much conscience, the sale that the manufacturer feeds back a mobile phone with the profit of fittings wants the more that earns than selling a mobile phone alone.

Still for example 1000 yuan of machine of some brand, the government that rolled out ten color at a heat not only carries housing on the back, return in a steady stream to be updated ceaselessly alleged " feelings carries housing on the back " , also be to stem from same purpose, as reference, main fund color carries housing price on the back to be 49 yuan, " feelings carries housing on the back " price is 99 yuan, gain vacuum is giant -- is to consider the mobile phone that sells different match colors is mixed to dimensions probably produce can harmonious for it is a problem, at the same time sheet sells crust easier also profit, accordingly its still chopped the mobile phone of different match colors to sell, sheet leaves a primary color to fasten, offer the crust sale of other color at the same time. This kind of practice not only can cut production cost, still can as far as possible enlarge crust to sell grade (if you do not like the color of main fund, have only so bought a rear cover additionally) .

To homebred manufacturer, do fittings business greatly, because,still be substantially smartphone main body hard gain is ceaseless even deficit, unless finish a large number of going to measure certain Duan Weicai to be able to be twisted,have a deficit, but because the market competes the cause of too ultra intense, it is not easy that so implementation rises. And under photograph comparing, through binding a sale the means such as fittings, service makes money apparent a few faster, and still the can biggest the bleed white that change the growth bonus of last bits of market -- say, this kind of shade that take the branch for the root is enrolled, why to also arrive just about instantly, one of matters that brand of homebred mobile phone still makes a lot of people despise.

Study company CCS Insight to forecast according to the market nevertheless, reduce gradually as profit of mobile phone business, in manufacturer of 10 old mobile phones, the fittings business profit of at least 3 manufacturer will exceed future profit of mobile phone business, and did not come the fittings business of the manufacturer also will no longer the product such as crust of bureau be confined to, earphone, batteries, still will dress like millet further, appear more and more intelligence fittings and product of couplet network equipment.

As a whole, the in the smartphone development on general orientation more and more hasten needs with peace, below the premise with gain more and more cramped at the same time space, use fittings to increase sell dot and gain to do not have a fault originally. Just show level major firm is a purpose with making money, very few somebody fluctuates in the experience of fittings kongfu, this ability is the problem seat that confine develops.

In fact, even if is an apple, how much doesn't the Smart Battery Case that its roll out also have " Smart " reflect, compare tripartite case namely at most much the function that odd n examines inside the mobile phone, sheet looks than going up from product sex price, no matter be to buy cheaper official attestation to protect housing, still buy the IPhone 6 Plus with batteries larger size, want more worthwhile.

And if want adduce front case, resemble China for the P8 that roll out carapace of mobile phone of screen of ink of electron of custom-built money E-ink, still have " Ling Xi points to " stick film, and the millet that be born out of prevents dirt a place of strategic importance at earphone aperture " Mi Jian " etc, it is more than at decorating utility, additional offerred the good program of result, they satisfied the requirement with natural to fittings product user on one hand, for example compatriots does not put those who fall to stick film to wear covered complex from beginning to end, be based on the character of product oneself again at the same time, make went out further alternant experience, let originally already tired out user sense organ, still all of one suit needs not poor machine and experience greatly, much gave a few potential and god-given window. Just be in instantly, this kind of product has not become enough climate.

But with respect to future, the concern between manufacturer and fittings will be distant more than at simple gain method, and the source that will become the competition ability that binds with the product, this are beyond question, and fittings manufacturer will face transition as much, produce pure adornment and the fittings that protect action from former gentleman, transition changes the hardware that turns with intelligence to produce business for the function, in order to maintain longer business life and pursuit bigger the brand value that change.

Topic figure comes from a network