Last week, have a big melon search of abrupt and airborne heat, about the topic of this melon, a week time obtains those who exceed 413 thousand to discuss in all quantity and of 1.67 billion read a quantity.
This melon explodes recently namely recreational little game of fire " synthesize big watermelon " .
" synthesize big watermelon " game logic and " Russia diamonds " and " 2048 " similar, the identical fruit barge against with two lesser bodily form, can synthesize a somes bigger fruit, reach big watermelon form finally.
Added up to big watermelon not to mean game to end nevertheless, this is " infinite game " , watermelon is jumped over more more tall.
Borrowing " synthesize big watermelon " of game explode red, little logic thinks and everybody is inscribed a little.
01
Capture human nature, make explode paragraph
Synthesize big watermelon to go up only line a week, reaped 40 million + player, to this project, it is successful undoubtedly. This gave the person that we do poineering work a poineering inspiration: The design of the product should capture human nature, ability is made explode paragraph.
1) contented " lazy " psychology. Regard a H5 as little game, the user feels to use simple, need not download APP, play rise convenient. Because embed in gregarious platform, HR also has the advantage that travels easily at the same time, the user feels amused to be able to be happy to give the friend beside to play together this H5 transmit.
2) ponder over link without what burn a brain. The mode of operation of this game is very simple, the Russia diamonds that and love before with people plays and the 2048 game that are close are logistic. Good understanding good start, new player can be willing to try more.
3) use addiction psychology. The game that always succeeds, basically have the addiction mentality that uses a player.
4) the curiosity that uses an user and psychology of the Eight Diagrams, seize sale opportunity. The send out of serial big melon that recreation encircled in January, it is an opportunity also be lucky gas, make synthetic big watermelon OK and direct to " masses eating melon " people promote this " new melon " .
If your product can capture human characteristic, be the line of sight that walks into an user very easily. This also is all sorts of exploding the successful reason of the paragraph.
02
The choice of poineering circuit
Although " synthesize big watermelon " this project gains a success recently, obtain very high temperature, but also can be a short-term only hot, make the hot item of a long-term sex very hard.
The reason depends on the choice of poineering project, too much the recreational little game that is the same as a type, this is not the first explodes red, also won't be the last explode red, still can skip from the back give a lot of " synthesize big watermelon " the game of the type.
Why?
Because me-too cost is low, rate is rapid.
There is too much and similar recreational little game on market, light is " synthesize big watermelon " what belong to game of company small umbrella, the little game that has a lot of paragraph likeness is in of the a change in form but not in content roll out in succession.
And these game, do not have game edition date almost, that is to say one explodes roll out redly, the product follows suit and can a lot of mountain fastness come.
No matter be pure,give priority to dozen of product with game, the carapace that still is game of have the aid of sells advertisement, lottery, this kind duplicate the serious and involute He Weiquan that created game industry is difficult.
The development of the industry becomes it seems that who to care about to innovate what thing, everybody's pursuit became " should not do that only most be washed out first go " .
However, do forefathers to did not think of, the thing that did not accomplish, ability can reflect poineering value and sense more, this ability is the person that do poineering work people the circuit of should first choice.
Cite a case, last year, hubble-bubble Ma hands in place to appear on the market in harbor especially, become tide to play the first. A lot of people see this information very astonish, the tide that how makes blind case plays inn to you can be accomplished appear on the market?
In fact, hold water 10 years, hubble-bubble Ma closes collect retailing shop from a pure toy already especially, transition becomes own development hatch of product, IP, retail the industrial catenary platform at an organic whole enterprise.
A lot of people still do not have method to understand, the company market prise of a box that do blind skipped at a draught 100 billion. See this paragraph of next hubble-bubble if Wang Ning of Ma spy author says when be interviewed, probably you are clear:
"Deliver happiness " it is us when doing poineering work first heart. Blind box can increase retail amusement, it makes joy double, it had become the one part of our gene. We are a burgeoning industries, regard an industry as bibcock and inaugurator we formed an integrated IP industry closed circuit, future has a lot of growth and patulous latent capacity. Hubble-bubble Ma looks from a certain level especially have times sense. On one hand what the Internet industry that we are worth to a lot of overmeasure differs is hubble-bubble Ma what do especially is industrial -- those who sell is objective, those who leave is hypostatic inn, china is made. The product dispute that on the other hand we make just wanted kind of product, this and integral national power increase to upgrade with consumption is not divided.
The innovation that is Wang Ning thinks, a burgeoning tide was built to play IP in home, insist to do poineering work 10 years, appear on the market successfully finally. Although be mingled with is worn a lot of doubt and the sound that do not understand, but the one billion two hundred and fifteen million seven hundred and fifty-two thousand one hundred and ninety-two market prise with hubble-bubble special Ma, also proved the meaning of innovation is in.
03
Right person
Poineering success needs to have " right person " , include the right person that do poineering work, and single out right stuff.
1) the gene of the person that the successful person that do poineering work has a success normally. It is very easy to do poineering work, but poineering success is very difficult. But the company of every success poineering success, the author of backside has worth while study " gene of the person that succeed " .
Above all, the person that succeed has winning ambition. Go up in all sorts of behavior Buddha fastens do poineering work, do not quite, called off at most an inn of can burnt mouth. Have in successful entrepreneur blood " ambition " gene, ambition is propping up their commercial domain that one pace enlarges him.
Next, the person that succeed has the vision of innovation. The experience that imitates forefathers and mode also are one kind starts poineering way of course, but after following in others body, no matter be resource,develop foreground to go up, break through very hard.
Successful entrepreneur people have foresight and eye very much normally, can choose the route of innovation, continual requirement enterprise is development premise with innovating.
The 3rd, the person that succeed has the will of unremitting. Ma Yun ever had said a such words: Very brutal today, brutaller tomorrow, acquired meeting is very good. But great majority person is in to death tomorrow night, do not see acquired sun however. What do we do to want to hold to so!
Poineering success is a small probability incident, among them a very main reason, the person that do poineering work namely did not hold to, after be hit by difficulty, chose backtrack.
The 4th, the person that succeed is conscientious, have take on. Once the enterprise is done big, can affect a lot of people, the employee that includes a company, collaboration square, supply catenary to just wait for fluctuation to swim co-worker. Conscientious entrepreneur is in play on, the meeting because oneself responsibility heart, the choice is somewhat do not be somewhat, is not pure only interest talking.
2) choose to rising period group member is reasonable management, can quicken the pace of poineering success.
Still be especially with hubble-bubble Ma exemple, just appeared on the market before long, hubble-bubble Ma is special with respect to the working style problem because of 5 average employee, market prise evaporates 15 billion.
Last year the end of the year, the netizen releases video, say its bought the blind box that has been sealed off especially in hubble-bubble Ma, doubt hubble-bubble Ma is sold 2 times especially. In video, of blind box product outside the box seals a place to all have maize glue, the label inside has occurrence turn even labyrinthian mark, have the mark that is ravelled apparently.
This netizen returns inn in, discover the other blind box in inn also is put in this kind of circumstance.
Staff member of the spot in video is affirmatory, can begin to investigate this matter, clearing up is counterjumper follows after all outside the collude, individual behavior that still is counterjumper, the result will be announced in time external.
This netizen says to already got hubble-bubble Ma is responded to especially later, affirm the circumstance is belonged to solid. The staff member admits door inn and express: "After we looked, glue has touched discovery, because it is sent,fizzled out. Because it is sent,fizzled out..
Once this matter ferments, the attention that causes numerous netizen and spit groove, morrow, hubble-bubble Ma is special open quotation drops greatly.
Want to make a real group, very strict to the requirement of controller, need from group member anthology, with, Yo, stay and the administrative pattern proceed with such as system, drive.
The group since such groups, employee ability is homocentric with force, let poineering project advance toward better way together.
Write finally
Take the place of at that time a follow " market prise " when, great company is known more join with the user, go doing the thing that forefathers did not accomplish.
-- " sound world "
Domestic poineering competition is so intense today, the person that do poineering work people might as well additional monarch paths, with innovation conquer involute.
New logic of article department HR (ID: Hrshangxueyuan) achieve a hair formerly, business school of article accredit HR is released, prohibit transmit is other platform, the person that violate needs investigate!
