Recently, "The mode that burn money " the poineering Xin Xiurui below Is hope coffee, again be involved in " lack cash " " close at any time " in oppugning sound.
Lucky favour coffee added information of a movable guaranty newly on April 1: Science and technology of hypothec person ZhongGuanCun hires limited company, amount of creditor's rights be assuringed is 45 million yuan. Among them, creditor's rights deadline is came on March 27, 2019 on March 31, 2020, storehouse of box of the coffee machine that pawn is the door inn such as Beijing, Shenzhen, Shanghai, Guangzhou, Xi'an, Tianjin mostly, grandma, pink.
At this point, many media begin to guess, the capital cable length that luck Is hope is already broken, must mortgage machine of crude production coffee. One is sung decline under, lucky favour gives out official response: "The equipment financing that this is brushstroke convention is rented, accord with us the old thinking of operation of small capital fund. Rent the application that waits for innovation finance tool through equipment financing, can make sure our asset value is the greatest change. Can make sure our asset value is the greatest change..
So, is movables of guaranty of lucky favour coffee to stem from why purpose? Whether is capital catenary true already broken? Whether be forced go up really again blind alley, or else " add life " be about to close down? In fact, in media blatant in, we lack the sound of calmly analysis and look upon.
Above all, whether does lucky favour lack cash really?
From the point of the report of media, before 2018 3 quarters, lucky favour accumulates sales revenue 375 million yuan, net loss caustic 857 million yuan. And here setting falls, lucky favour returned will fast dilate 2019, continue to open 2500 doors store newly, extend door inn number to 4500 inn.
In light of mode of the operation below sale setting of Cong Ruixing and the line that weigh asset, can let a person oppugn its capital catenary almost whether the problem that catch up with. Of course, this is in reason, reality also proves luck Is hope for many times frequently in the public opinion of catenary of body defect capital.
And I hope in luck on one hand while specified number of net loss caustic is larger, on the other hand, december 2018, the B that lucky favour announces to acquire 200 million dollar external annulus financing, be equivalent to capital there is capital of nearly 2 billion RMB on the face. Calculate its 2019 first quarter again net loss caustic is close 300 million, lucky favour still has sufficient financing to answer the situation that continues to burn money.
In addition, came on March 11 on May 19, luck Is hope to pushing bonus amount by force to amount to 50 million yuan " chase the deer-fight for the throne 1 million big Ga " activity. If catenary of lucky favour capital is nervous, its dare not initiate most propbably easily absolutely the cash of such mint divides up an activity. Mere this one activity, financing rents 45 million pay hard, can be impossibly also by this " burn money " life of lucky favour add.
At this point, be short of money to say is have not a leg to stand on in fact.
Next, probably we should burn money below new knowledge + asset mode is weighed below the line.
Without doubt, lucky favour coffee is all the time since hold water in mad allowance, those who use is the mode that burn money undoubted. And, lucky favour government still expresses, its will be durative ground allowance user, still need quite long period of time to change the market through burning money. From this, plus its the inn below the line weighs capital operation mode, in every case encounters a sign of disturbance or trouble on capital, will naturally be mixed by the market media is sensitive and even doubt of natural type geology, whether can its be on the old road of Ofo type afresh. Say on certain level, lessons drawn from others' mistakes is before, media and popular are sensitive nerve is understandable.
So, why should lucky favour still take the high risk that dances on silk of one bar iron unluckily road? Actually, its are the has the market quickly strategy that data can accuse to fall rear.
No matter which does poineering work company, cannot be fool popularly admits only burn money. Lucky favour breaks the backside of money, it is to obtain customer cost to have 80 yuan low price only. Want to know, 10-30 yuan times of the cost that win a customer is not returned already. According to millet the data of manual of raise capital by floating shares last year, a few market prise are in the whole world the Internet tycoon company of above of 15 billion dollar obtains customer cost to all be in 15 dollars / person above, convert is in namely into the RMB 100 yuan of above.
As Internet the cost that win a customer goes high gradually, inn of the door below traditional line reduces the market afresh, obtain the cost winning a customer with very considerable data. Money newspaper shows, alibaba obtained customer cost to be as high as 310 yuan 2017 / person, the cost winning a customer east is as high as Beijing 225 yuan / person. And under photograph comparing, the cost winning a customer of inn of the door below Su Ning line has 50-75 only yuan / person. This also offerred the new opportunity that door inn extends wildly below the line for Su Ning, and moving toward " times of 10 thousand inn " .
The logic of lucky favour coffee is similar, control of customer cost enough is won in the market, and the logic that lends this enough occupational market can run below the premise that connect, no matter be poineering company or capital square, dare to burn money. After all, coexist in the tycoon, poineering company's bristly times, having the market is as before " do not defeat quickly only " logistic.
The 3rd, does lucky favour coffee mortgage what movables showed after all?
Although, afore-mentioned had clarified lucky favour burns money mode to exist its " just sex " , and cash is not lacked on its Zhang face. So, why can lucky favour coffee still walk out of the road that mortgages movables lets person censure this?
Character of place of favour of luck of factual no less than, financing rents the facility that ties convention really to hire pattern, need not excessive unscramble. The mode below the line of lucky favour coffee belongs to heavy asset mode, this believe lucky him favour also won't be refuted. But heavy asset mode falls not to contradict with the logic that reduces rate of heavy asset hold. Hold of lucky favour even if weighs asset, but operation mode can go really as far as possible the way of small capital fund. Accordingly, lucky favour can have facility completely financing is rented, still can obtain more sufficient ready money to flow.
Below the premise that there is not small fund to flow on Zhang face, lucky favour still is in will get extra ready money to flow through oneself operation, this deserve praise in fact. What always look for a raincoat than during harships comes, just going against a rainy day is good.
"Thing of money much easy to handle " " the Yangtse River not choose brooklet " , during doing poineering work especially, what capital sheds origin channel is sufficient, saying on certain level is kingcraft. Had cast financing to rent be related, we should be returned can see, lucky favour is trying a variety of ego to change showing channel, probably, more than financing leases such channel, the cards in one's hand in lucky favour hand still may have a lot of.
