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Tea drink big country, coffee is become " the ground that military strategist in ancient China contends for surely " , the cafes with the bristly foreign capital such as astral Buck, Costa, lucky favour coffee the appearance with a dark horse is rapid and occupational the market, give astral Buck pawn biff.
"After mantis catchs cicada siskin to be in " , luck Is hope when the appearance with a dark horse calls board star Buck, did not think of to kill the person that the convenience inn coffee such as the 7-11 that will come in, family becomes agitate bureau later, let this originally the coffee contention battle of carry sth through to the end is immersed in boundless fight hard, how long can be the money that luck Is hope still burned?
Force of capital of have the aid of, luck Is hope become famous overnight achieve instant fame
Lucky favour coffee is capital boosts red role, hold water only one year, scatter money, advertisement to blot out the sky and cover up the earth everywhere, the situation with the as sudden as lightning is rapid and be expert at course of study is famous.
Lucky favour coffee (Luckin Coffee) founded in October 2017 by Qian Zhiya of COO of group of car of former China actor, began to try operation in January 2018. At the beginning of holding water, lucky favour coffee is right of mark is astral Buck.
"Coffee + feed gently " business mode, identical supplier, a cup 24 yuan of professional coffee of the left and right sides, bixingbake is cheap 10 yuan, and coequal and easy store environment, looking for a long time is the strong opponent of astral Buck truly.
The cafes with the bristly foreign capital such as Buck of heavenly body of abrade coffee industry, Costa, also the price such as Kendeji, Mcdonald's is not independent coffee brand below in 20 yuan, the price is high, buy inconvenience, understand industry pain spot, lucky favour coffee wants to do to be opposite of mark star Buck, professional coffee serves a provider.
Depend on strategy of mobile Internet technology, low, allow to manage with essence of life, lucky favour coffee rises abruptly quickly in the market, brand effect reputation is far sow, also grab one large quantities of faithful degree remain the client of deliberate.
2018, client of consumption of lucky favour coffee is amounted to 12.54 million, sell a cup of quantity to amount to 89.68 million cups, 3 lunar answer buy the user rate be more than 50% . Wide deep user is occupied on north than amounting to 49.32% , area of core of city of implementation a gleam of is enclothed completely.
In January 2018, lucky favour coffee opens store of the first door in Beijing galactic SOHO, 13 towns are entered by May and open store of 500 much doors, door inn amount will achieve 1003 in September, surmount Costa, become those who be next to astral Buck inn of door of chain of the 2nd big coffee, end in December 2018, lucky favour coffee in the whole nation amount of inn of 22 towns door amounts to 2073.
Lucky favour dilate was to leave to hang simply, astral Buck just opens 3200 store 19 years in Chinese precipitation, costa also spends 12 years of ability to accumulate 420 shop, speed of lucky favour set up shop makes what the person experiences its backside capital weathy under photograph comparing.
"After mantis catchs cicada siskin to be in " , luck Is hope when the appearance with a dark horse calls board star Buck, did not think of to kill the person that the convenience inn coffee such as the 7-11 that will come in, family becomes agitate bureau later, let this originally the coffee contention battle of carry sth through to the end is immersed in boundless fight hard, below this kind of case, how long can be the money that luck Is hope still burned?
Rely on allowance and convenience inn Jew, does luck I hope " burn " the money that who gets?
The professional cafes such as astral Buck is had very easily the lucky favour of price advantage is replaced, but convenience inn coffee is gotten the better of in shop numerous, consume setting concentration, the price has an advantage more. Luck Is hope to drop money form continuously " burn money " one kind allowance more is pair of convenience inn coffee strikes back.
New user is free, sequel has 2.8 to fold, 3.8 fold the coupon that waits for strength to differ, the discount comes down a cup of coffee falls to 10 yuan the following, this level approachs value of coffee of 7-11 convenience inn, with equal in value case people is willing to go more professional cafes consumption.
This kind " burn money " does the competition of type allow lucky favour loss how many? According to finance to apply for a job and groom specification of business of B annulus financing shows the lucky favour coffee that CareerIn announces service business, before 2018 3 quarters realize lucky favour coffee sales revenue 375 million yuan, gross profit embellish - 433 million yuan, gross profit is led - 115.5% , net loss caustic 857 million yuan.
Before 2018 3 quarters are in astral Buck Chinese area does business receive 1.229 billion dollar, wool interest rate is in 60% the left and right sides, business profit is 234 million dollar, business profit margin is 19% .
Interest rate of coffee industry wool is in commonly 50% the left and right sides, highest can amount to 80% , interest rate of astral Ba Kemao is more successive exceed 50% 5 years. Want pair of mark star Buck, shoulder heavy responsibilities of lucky favour coffee.
These money from why and come? 2018 is lucky favour coffee " mad " a year, in insecurity of fund of market of class of just a little setting falls, lucky favour coffee acquires investment 2 rounds, cheerful capital all has participate in, give the largest support.
In July 2018, a annulus investment just is cheerful capital, Singapore to be cast continuously, capital of Jun Lian capital, big a bell-shaped percussion instrument, in all be in harmony 200 million dollar. Will capture 200 million dollar again in December in those days B annulus financing, golden company is joined in, value of the appraise after casting amounts to 2.2 billion dollar.
Back " financial group " money also is not to burn a law so, if project itself cannot gain, exterior resource is again powerful, also cannot save it at extreme misery jeopardy in. Does lucky favour coffee have future after all?
Appraise is worth 3 billion dollar, appear on the market calm life and death
January, be called by consumer " nation brand of the first coffee " sculpture days closes down, let a person can't help be worried for lucky favour coffee. Publish data according to its, sell 89.68 million cups, deficit is calculated 857 million yuan, every sell deficit of a cup of coffee 10 yuan. And lucky favour coffee says, next allowance, coupon still can continue to extend, should burn money 3-5 year. This also means deficit to be able to last.
No matter alien how does idle worry about, lucky favour coffee is adamantine still walk along dimensions to change outspread Laolu child. Provision built door inn to exceed 2500 2019, at the appointed time number of total door inn exceeds 4500, from door inn, cup the respect such as the quantity grinds the Buck that press a bit, make China's oldest chain coffee brand.
Below good case, want to maintain dimensions to change dilate only, and the coffee sales volume of every door inn does not give now to slip, the capital that can make sure luck Is hope it seems that flows.
Below real environment, lucky favour coffee still the crisis is heavy. The first, lack accumulate and mode of precipitation ground set up shop, whether can you lift " is put up the shutters wet " ? The 2nd, overmuch " inn of tea with milk " the wicket inn mode of type, whether can be you replaced by place of intelligent coffee machine? The 3rd, after abolishing subsidy, still can tarry how many client?
Solve the key of these problems, still depend on lucky favour coffee when can landing capital market, this also is capital aids the lucky favour mission that shifts, more important, also can exit a mechanism with be being built for investor.
Early before Hong Kong of seek of favour of media coverage luck appears on the market, pass luck to I hope to appear on the market United States of change its course again of late nevertheless. Reuter report, lucky favour is worth with the appraise of 3 billion dollar seek IPO is in the beauty, join a loan to what include benefit of red of Gao Cheng, Morgan history to wait inside 200 million dollar.
No matter will appear on the market,the ground is nodded how, to be badly in need of " blood transfusion " for lucky favour, this year will be eventually " life and death " year.
